Mobile managers’ retail chain monitoring and management system

1. M-EXTRA Mobile managers’ retail chain monitoring and management system

2. M-EXTRA Omnitel and its partners Blue Bridge and Alna have implemented a mobile managers system unique in Lithuania. The system is aimed at increasing performance efficiency of a retail chain. Implemented solutions allow planning, control and analysis of the work of mobile managers, assessment of their performance quality, and have unique features for this system type: they provide an opportunity to monitor managers’ movement routes, receive photos from sales outlets, etc.

3. Main goals of implementing m-EXTRA • improve service quality of a retail chain; • reduce service costs of a retail chain; • apply modern work tools in providing service to the retail chain; • improve control and efficiency of managers’ work.

4. Implementation partners and system components • Blue Bridge mobile managers system m-partner used via Internet and palmtops. • Alna-developed interface with moving objects monitoring system Seklys • Sending photos by MMS messages from visited sales outlets • Databases updated by EXTRA distribution partners.

5. Seklys m-EXTRA operation scheme Retail partners Sales outlets E-mail m-partner WWW GPRS Seklys Managers’ coordinator Manager

6. Seklys m-EXTRA operation scheme Retail partners Sales outlets MMS m-partner WWW GPRS XML SMS WWW Seklys Managers’ coordinator Manager

7. Technologies used on m-EXTRA system m- EXTRA system solution employs nearly all mobile data communication technologies: • GPRS, • MMS, • GPS, • SMS • WWW, • E-Mail

8. Seklys interface with external applications GPS • Data exchange in XML format • Functions: • Initiate request of position (coordinate) of object with Seklys controller • Provide a list of object positions within a defined period of time • Depict positions (coordinate) on the map with a possibility to draw the route XML XML XML

9. Cooperation development • New m-partner functionality: • Relating order formation with geographical location • Adjusting order form to surveying by using the score and coefficient system • Forming multi-day routes and routes for objects of selected category • Opportunity to be ‘closer’ to new technologies

10. Manager functions • Control of commodity range • Control of positioning promotion materials (possibility to download MMS on advertisement status) • Analysis of sales data of the retail outlet • Analysis of retail chain needs • Evaluation of sales outlet • Rapid analysis of service quality at sales outlets in the designated region

11. Coordinator functions • Planning tasks for managers • Controlling managers’ work: • Task performance quality • When and where the manager is located • Manager’s working route • Rapid analysis of service quality at retail chains • Exchanging information with the company providing service to the retail chain

12. m-EXTRA benefit - saves 1,5 h of manager’s working time per day; - allows more rapid obtaining of more comprehensive information on service quality at the retail chain; - double work efficiency with twice as few human resources; - up to 20 per cent lower costs of monitoring and managing the retail chain; - increased sales turnover.

13. m-EXTRA benefit • By adding new possibilities, the system • can be easily applied in • various business sectors: • retail chains; • order takers; • commodity distributors; • services; • taxi; • engineers/constructors. Etc.. Omnitel and partners will offer to implement it also for their customers.

14. m-EXTRA application possibilities The system can be: • easily integrated with ordering, warehousing and billing systems; • supplemented with information provision to partners and customers via WWW and WAP; • adjusted and circulated to customers (especially those using Seklys or m-partner).