The Title of the magazine is very bold which clearly stands out to the audience.

1. Front Cover The word vibe relates to music so straight away gives potential customers an idea of what the magazine is about. The Title of the magazine is very bold which clearly stands out to the audience. Vibe also uses iconography . Drake here is made to look like a hero, by putting him in front of the bold title makes him stand out the most. Other artists are mentioned to emphasise the purpose of the magazine and who their target audience is. Colour cohesion is used. The 3 main colours used are white, yellow and black. These colours are used to give it that ‘bad boy’ image. There are many callouts to the reader to give them an insight to what else is in the magazine.

2. Contents The word ‘contents’ has been split into 3, this gives it a unique twist. As well as an important celebrity icon on the front cover, they have put one on the contents page as well, this suggests to the audience that the magazine company has a lot of money and is very popular. Used column inch to show the audience what is inside the magazine. They have used the letter ‘V’ almost like a logo by making it very big and the colour of it goes well with the background. However, it doesn’t distract the eyes away from the word ‘contents’.

3. Review page Here, in the article, they have used iconography again. They have made very little effort regarding the layout of the article. This adds a more serious feel to it especially as the picture takes up most of the page. By them being able to interview B.O.B, again, suggests to us their wealth and status.

4. Analysis of the photography style • In all the magazines, VIBE always uses iconography. This attracts an audience because the artists are very well known. • Nearly all of the photography uses close up shots with the artist staring straight down the lens with a very serious expression on their face. This helps add to that hip hop ‘bad boy’ feel. • In all Front covers, Vibe uses a rich and bold theme which emphasises vibes serious approach to music. The lack of variation in colour and excessive use of image allows the cover lines and main image speak for themselves.

5. Design and Layout • In all of the vibe magazines they keep the same layout. The reason for this is because they have created a product which people recognise so they don’t want to start changing the way it looks. • It doesn’t have many advertisements as it doesn’t rely on other companies to fund them.

6. Background and target audience • Vibe is a music and entertainment magazine funded by producer Quincy Jones launched in 1993. • The publication predominately features R&B and Hip Hop music artists, actors and other entertainers. • Production shut down in summer 2009, however vibe was purchased by equity InterMedia partners. • The magazines target audience is predominately urban followers of Hip Hop and ages between 18-34. • Vibes distribution is largely through its very own website however it can be found in selected stores.

7. Language style • The language vibe magazine use is very relaxed and chatty. They try to connect with their audience by writing in ways that they will find entertaining or interesting. • On vibe’s website, they have many interviews and quotes from famous artists, this is the same for their magazines. The reason for this is to make the reader almost feel as if they are interacting with the artist themselves.