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Building & Deploying Mobile Products

Explore the comprehensive guide by Kent Pflugrath, Boeing's Portfolio Manager, on developing, releasing and distributing mobile apps, including business planning, revenue streams, app architecture, and release approval processes.

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Building & Deploying Mobile Products

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  1. Building & Deploying Mobile Products Kent Pflugrath – Portfolio Manger, Boeing Mobile & Web Solutions

  2. Agenda • What it Takes to Get App to Store • Creating an App • Business Case • Building a Great App • Release Approval • App Distribution • Types of App Stores • MDM’s • Data Distribution • One Last Thing

  3. BOEING PROPRIETARY What it Takes to Get App to Store

  4. Creating the App public app stores MDM or internally built app stores managed app distribution business plan build app release approval create app self- installs business to business app stores self-load published data repository managed data distribution update data service real time data service BOEING PROPRIETARY

  5. Business Plan • Value Proposition • Revenue • Market & Competitor Analysis • Type of Revenue Stream • Sales Projections • Costs to Develop & Support • Recurring & Non-Recurring • Customer Business Case • Cost/benefit for them to do it • New platform introduces additional upfront costs • Labor Savings / Flight Reliability / Fuel Savings / Inventory Savings • Economic Benefit May Vary by Region & Airline • Regulatory Impacts • Approvals by Budget Owners

  6. Types of Revenue Streams *Microsoft, Google, and Apple get 20-30% of purchases made within their stores • not applicable to apps distributed via MBF Mobile Gallery • not applicable to data subscribed directly fromBoeing • Non-Recurring Revenue Streams • Purchase from App Store* • In-App Purchase* • Content • Features • Recurring Revenue Streams • Periodic Data Update Subscription • Data Service for Real-Time Data Access • Common Approach for Boeing Products • App is Free • Monetize Recurring Data Subscription When Possible • Provides Annual Revenue Stream Not Subject to 20-30% Margin by Mircrosoft, Google, Apple BOEING PROPRIETARY

  7. BOEING PROPRIETARY Examples Car finding app is free – you pay for the car sharing service App is free – you pay for movie streaming subscription

  8. Building a Great App • Which Platform? • Apple, Windows, Android • What Type of Device Will the Customer Need • Ruggedized, Tablet, Phone • Lifecycle of Device • BYOD (bring your own device) • Memory (size, removable), Connectivity (Wi-Fi, data plan), Battery Life • Type of App • Native (richest user experience; market presence on app stores) • Mobile Web (uses browser; works with different platorms) • Apps Should Be “Delightful” • Emotionally Engaging • Rich User Experience Design • 1 app 1 Primary Function (dinner & a movie; Local Eats & Flixster) • Highly Iterative/Responsive • Don’t Over-Engineer  Keep it Simple BOEING PROPRIETARY

  9. BOEING PROPRIETARY Release Approval • Which Platform? • Strategic Alignment & Value Proposition • Business Model/Case • Market Assessment & Competitive Analysis • Resource Plan & Schedule • Global Trade Controls / Export • Information Security • Intellectual Property • Legal & Contracts • Global Privacy • Marketing & Go to Market Plan • Branding & Design Guidelines • Customer Support Plan • Apple Approval(for iOS apps distributed via iTunes) Gate 1 Gate 2 Gate 3 Approval to Pursue Business Gate 4 Decision to Show Decision to Offer Business Launch

  10. App Distribution public app stores MDM or internally built app stores managed app distribution business plan build app release approval create app self- installs business to business app stores self-load published data repository managed data distribution update data service real time data service BOEING PROPRIETARY

  11. Types App Stores • Public App Stores* • Assets in Apps on Public App Stores can be Easily Obtained • Boeing Legal / Intellectual Property Advice • Where Ever Possible – Distribute Via B2B App Stores • If distributing via Public App Store – Strip Out All Boeing Proprietary Assets/Data • Business-to-Business (B2B) App Stores* • Restricts Access to Those Companies We Do Business With • public cannot access app – app assets shielded from improper use by general public • iTunes Volume Purchase Program (VPP) • only available in 10 countries – Germany, USA, UK, Japan, France, Australia, Canada, New Zealand, Spain, Italy • still must use public iTunes store – many customers are outside 10 supported countries • Mobile Gallery by Boeing • Use for Windows/Android app distribution • Mobile Device Manager (MDM) App Stores • Source for Apps Internally That Are Controlled by a Company’s MDM • Assets Only Available Internally to Company * iOS apps for use by external companies must be distributed via iTunes BOEING PROPRIETARY

  12. MDM (Mobile Device Management) • Software Used by Company to Manage Mobile Devices • Allows IT Admin to Control Mobile Device Functionality • Monitors apps on device • Wipes device if lost • Expands passcode protection • Geo-fencing that locks/wipes device if it leaves geographic area • Provides app store where approved apps can be obtained • Can prevent features from being used on device (i.e. screen capture, app store accecss) • Much Like Active Directory/Admin Rights on Boeing laptops BOEING PROPRIETARY

  13. Data Distribution public app stores MDM or internally built app stores managed app distribution business plan build app release approval create app self- installs business to business app stores self-load published data repository managed data distribution update data service real time data service BOEING PROPRIETARY

  14. Data Distribution • Off-Line/On-Line Use of Data • Real-Time Data Service Requires Constant Connection • Distribute Data for Future Off-Line Use • Update Data Service Requires Periodic Connection Throughout the Day • Published Data Requires Occasional Connection When Updates Occur part inventory (continuous updates) job cards (occasionally updated) connectivity required publications (periodically updated) update frequency BOEING PROPRIETARY

  15. Data Distribution • Off-Line/On-Line Use of Data • Real-Time Data Service Requires Constant Connection • Distribute Data for Future Off-Line Use • Update Data Service Requires Periodic Connection Throughout the Day • Published Data Requires Occasional Connection When Updates Occur • Managed Data Distribution • Specify Which Devices/Users Get Certain Data Sets • Revision Management • Large Data Sets • Takes Time to Load • Use Up Cellular Data Plan • Central Location to Load Devices • Systems Integration • Access Systems via Firewall • Platform Solutions self-load published data repository managed data distribution update data service real time data service BOEING PROPRIETARY

  16. One Last Thing Ten things a customer will consider before buying your app Training Devices & Platform Business Case Regulatory Oversight Strategic Commitment App Distribution Make or Buy or Partner? IT Support Data Distribution Test Program

  17. Summary • What it Takes to Get App to Store • Creating an App • Business Case • Building a Great App • Release Approval • App Distribution • Types of App Stores • MDM’s • Data Distribution • One Last Thing

  18. Questions Thank You! BOEING PROPRIETARY

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