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Ariel Droyeski : “ Our distribution exceeds the 95% of the pan-regional development "

Ariel Droyeski : “ Our distribution exceeds the 95% of the pan-regional development ". 21/07/2011

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Ariel Droyeski : “ Our distribution exceeds the 95% of the pan-regional development "

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  1. Ariel Droyeski: “Ourdistributionexceedsthe 95% of the pan-regional development" 21/07/2011 FOX SportsLatinAmerica’s South AreaAfilliate Sales Director explainedtoTodotvNewsthesuccess of Cable TV in thearea, highlightingthegrowth of industry in Colombia, anthe new distributionroutes. Just a month has passedsincetherelease of Fox Sport +, and FOX SportsLatinAmericakeepsenjoying of itssuccess in thearea. Fox Sports, themainchannel of thecompany, isnowavailable in 20 millionhomes in theregion, strenghtenitself as thesignalthat leads rating withinthecategory of sportscontenton CATV. Accordingto Ariel Droyeski, LatinAmerica’s South AreaAfilliate Sales Director, thedistinction of thechannelis in thestrenght of the visual content in a pan-regional level. ‘Wehave a verystrong regional content, and that’swhatmakesthesignal so distiguished", toldtoTodotvNews. “Ourdistributionexceedsthe 95% of pan-regional development. There are just a fewsignalsthat can actuallyreachthesenumbers".

  2. Growthmarkets. Of course, thegrowth of Cable TV has beenveryhelpful in thewholecontinent, wherethedigitalization of contents has dramaticallydecreasedthepiracy and under-reportinglevels. ButDroyeskialsoremarksthatthegrowthgoesbeyondsthis, and emerged thankstotheprosperity in suchmarkets as thecolombian. ‘Colombia is a country thatmadegreatstrides in themarket of Cable Tv in recentyears, and also has been a stronggrowth in thenumber of suscribers.’ – he said.- “Today, theindustryismuch more transparent, faster and dynamic. There are new players in thisbussiness, and thatiswhy Colombia istodayone of themaincountries in the regional Cable TV. Ariel Droyeski: “Ourdistributionexceedsthe 95% of the pan-regional development"

  3. IPTV: A new distribution. One of thebestexamplesto show thisprogressisthe boom of IPTV, with Colombia leadingit. This country stablisheditself as one of thelatin-americanmarketswith more IPTV insertion, mainlyofferedbythe UNE operator. ‘IPTV isone more distributionchannelfoundby cable operatorstooffertheirservices in theareaswhere CATV couldn’treach.’ - saidDroyeski. - “But in theend, it’salso a payed TV service. Todayis IPTV, and tomorrowwill be new technologiesprovidingthesameservices’. Font: http://www.todotvnews.com/scripts/templates/estilo_nota.asp?nota=nuevo%2FEjecutivos%2FEntrevistas%2F2011%2F07%5Fjulio%2F21%5FAriel%5FDoryesky%5FFOX%5FSports%5FLatam%5FAndina Ariel Droyeski: “Ourdistributionexceedsthe 95% of the pan-regional development"

  4. BACKGROUND VHS Sports has theexclusivity in Argentina with Orad/AdVision’sequipment, providingadvertisingsolutions and addedvaluetolivetransmitions. AdVisioniscataloged as themostmodern and complete equipment in theworld, beingusedbythemain TV networks, such as Televisa, O-Globo, TV5, etc. VHS Sportsisnowadays Fox SportsLatinAmerica’s exclusive provider in realtime 3D advertisingservices and merchandising. Wehavetheequipmenttoperforminsertions in advertisingpieces and alsotoaddvaluetotheinformationgivenaboutthebroadcastedevent.

  5. TV signals covering VHS Sports' Realtime 3D Advertising service. 1) Fox SportsLatinAmerica In thecontinent 10.151.079 subscribedhomes 2) Suscribedhomes in Argentina: Fox SportsLatinAmerica In Argentina 7.702.941 subscribedhomes 3) Total: 17.854.020 * 2010 database.

  6. FOX LATIN AMERICA CHANNELS Total Viewing Subscribers Report

  7. About FOX SPORTS • Fox Sportsisthesportsnetworkwithhighestpenetration in theLatin American market. Fox Sportsnot only leads the region, but it is also represents the best of sport in Latin America and the world. It’s a brand that has evolved greatly in rating, quality and number of shows. With the world biggest distribution, FOX SPORTS was the first network in broadcasting in spanish to the whole Latin America 24 hours a day, 7 days a week. • Total of Latin American countries: 19 • Two different signals: Southern Cone and Northern Cone Fox Sports is the sports network that broadcasts to the whole spanish-speaking Latin America 24 hours a day, 7 days a week, 365 days a year.

  8. FOX LATIN AMERICA MAIN EVENTS • Libertadores Cup (Jan.– May, aprox.): Realtime 3D, lowerthird, commercials. • South American Cup(Aug.– Dec.): Realtime 3D, lowerthird, commercials. • South American Recopa(Aug.): Realtime 3D, lowerthird, commercials. • AFA SummerTournament : Realtime 3D, lowerthird, commercials. • AFA Winter Tournament: Realtime 3D, lowerthird, commercials. • FIFA World Club Cup(Dec.): Realtime 3D, commercials. • SundayClassic (SouthernCone, except Argentina): Realtime 3D, lowerthird, commercials. • F0x Sports HD: Realtime 3D, lowerthird, commercials. • Live SpecialsfromthemainSki centers (winter): Realtime 3D, lowerthird, commercials. • Dakar: Realtime 3D, lowerthird, commercials. • F1: Realtime 3D, commercials.

  9. EQUIPMENT • AdVisionisthe equipment used for the insertion of advertising in realtime 3D and repetitions.It can be usedboth in anoutdoor camera or in a central studio. • No need of aditionalequipmenttoinstallit. • Realtime tracking managementoverthetransmission. AD Vision

  10. DETAIL OF EVENTSFox SportsLatinAmerica

  11. LIBERTADORES CUP Fox Sports presents SANTANDER LIBERTADORES CUP, an official event organized by the South American Soccer Confederation, which is recognized for its prestige and tradition as the most important soccer tournament in America, involving thirty eight teams from ten different countries:Argentina, Bolivia, Brasil, Chile, Colombia, Ecuador, México, Paraguay, Uruguay y Venezuela, broadcasting138 live and exclusive games.

  12. MEETING DISTRIBUTION

  13. South American Cup • Created in 2002, istheonly International Cup disputed in South Americaduringthesecondsemester of theyear. • The CONMEBOL Calendar isdivided as follows: 2nd SEMESTER 1st SEMESTER CHAMPION CHAMPION

  14. INFORMATION • CONMEBOL (South American Soccer Confederation) and CONCACAF (Central and North American FootballConfederation) teamsparticipate in the South American Cup. • 34 clubs are involved in thecompetition, and after 66 games, theChampion of the South American Cup emerges. Involved Clubs 66 matches 19 weeks August December Gameseveryweek

  15. South American Recopa (August) TheRecopaconsistson 2 gamesfacingthewinner of the Libertadores Cup and thewinner of the South American Cup. Eachone of thesegames are played in thewinners’ country.

  16. SUMMER TOURNAMENT Once alltheArgentinanFootballtournamentshaveconcluded, alltheteamsstart a recess, in whichallthepreseasons are developed. In many cases, it’salsoanoportunitytopresentthe new playersthatwill be part of theteams. Thegreatfivesof theargentinian soccer (RiverPlate, Boca Juniors, Independiente, Racing and San Lorenzo) dispute theSummerTournament in theirpreseasons. Thistournamentisfarfrombeingjust a preparation: Allthegames are playedwithgreatcommitment, and justlike in anyotherofficial match, alltheteamswantthevictory, and have a greatstart of season.

  17. WINTER TOURNAMENT In order to decide the what teams will participate in the Winter Tournament, a quadrangular is formed with two teams disputing the upgrade to first class, and 2 invited first class teams. The teams are changed every year. Broadcasted live and exclusively by Fox Sports.

  18. WORLD CLUB CUP- HISTORY In 1999, FIFA concibes the World Club Cup in order to replace the Intercontinental Cup, also known since 1980 as Toyota Cup because of being sponsored by this brand. In 2000, the World Club Cup is organized by invited teams, and is played in Rio de Janeiro and São Paulo, Brasil. The winner was Corinthians. The tournament el 2000, se organiza la Copa Mundial de Clubes por medio de equipos invitados y se disputa en las ciudades de Río de Janeiro y São Paulo, Brasil1, resultando ganador Corinthians. The tournament surprised by the absence of European teams in the finals, and because of the violence in the final match, in which there were eight yellow cards. However, la FIFA couldn’t make an agreement with Toyota to replace the Intercontinental Cup, and it kept disputing to 2004. A second edition was programmed to celebrate in Spain in 2001 with 12-16 teams. However, it was cancelled due to a number of factors, most importantly the collapse of ISL, the marketing partner of FIFA, which caused losses to it by $ 31 million. Then the event was rescheduled for 2003 but it was not done neither. FIFA finally agreed the terms of organization with Toyota to join both competitions and so relaunch the first installment of the two championships together in 2005. In 2005 is accomplished for the first time the competition with the champions of continental cup, crowned champion Sao Paulo from Brazil. In 2006, in December, between the 10th and the 17th, the event is disputed a second year in a row. The International of Porto Alegre (Brasil) became champion by defeating Barcelona of Spain in the final, 1-0. In this edition, FIFA distributed 15 million dollars in prizes for the teams.

  19. INTERESTING FACTS It is considered the most extensive FIFA championship, for they have as many teams fighting the classification (some times, even 4 teams for each country, which could involve about 500 teams in the match). It is also considered as the most exclusive, because it is contesting the lower number of participants: 6 (from approx. 500 applicants), comparatively, the Confederations Cup brings together eight national teams (from approx. 180 applicants), and the World Cup brings together 32 national selections (from more than 180 applicants) It has found strong opposition from UEFA and the G-14, for it is considered as an unnecessary event that physically and mentally recharge the players. But the other continental federations agree with the event. Have been registered by FIFA official editions of the tournament in 1980, 1983 and 1987. Only for qualifying for the World Club Cup, the teams are assured a million dollars (the prize for the sixth and last place).

  20. BACKGROUND The Club World Cup is the most important international soccer competition at the level of senior clubs in the world. It involves the champion clubs from all six confederations affiliated with FIFA. The tournament is organized every year and brings together the champion teams from continental competitions in the AFC, CAF, CONCACAF, CONMEBOL, UEFA YOFC. the FIFA Club World Cup was made on eight occasions till 2011. The tournament has a strong dominance of European and South American confederation, whose teams have won the tournament in five and three times respectively. Theteamsdisputingthetournament are thewinners of themostimportanttournaments of eachconfederation (6), plus thechampion of the host country, whatmakes a total of 7 teams. Representatives from South America and Europe directly advance to the semifinals of the tournament. In 2007 FIFA ruled that the Oceania champions should meet in advance with the host country champion, and the winner of that game would agree to the quarterfinals.

  21. SUNDAY CLASSIC • Fox Sports brings the First Division Superior League of Argentine Soccer’s Sunday Classic to the whole Southern Cone (Except Argentina) • This allows the presence through lower thirds, realtime 3D ads, wipes or commercials with a regional range.

  22. FOX SPORTS HD • Fox Sports brings the best image and sound quality in the main HD sport events with a regional reach, allowing to advertise your brand with realtime 3D ads, lower thirds or commercials. • These are the main events: • American Libertadores Cup • South American Cup • English Soccer League • NFL • Formula 1

  23. LIVE SPECIALS FROM THE MAIN SKI CENTERS In all the new seasons Fox Sports keeps bringing the audience what they want: An integral TV proposal with the snow world in its best expression with Soledad Ainesa.

  24. DAKAR Dakar’s spirit is made by different passions. Not only is a marvelous event, out of the mechanical sports’ rules, but is also a unique human experience. Rally’s history, the efforts of some and the problems of others, remind us that the Dakar is above all a matter of feelings and emotions. It is in this dimension that participants are strongly linked. This is what explains, for example, the survival of the notion of aid within the caravan. • A world class sporting competition. • An outstanding human experience. • An international nomad test.

  25. DAKAR - HISTORY The adventure starts back in 1977. Thierry Sabine got lost with his motorcycle down in the Libia desert during the Abidjan-Niza rally. Saved in extremis from the sand, Sabine comes back to France, fascinated by the landscapes, and decides to share the discovery: He thinks of a route outside Europe, that would reach Alger, ending in Dakar: ‘A challenge for those who go. A dream for those who stay’. Thanks to a strong conviction and a little bit of crazyness, -like all the great ideas-, the project fastly takes. Paris-Dakar is a different competition, that surprises and seduces. In thirty years, many sporting and human stories had been written, and since 2009, for the first time, travelled to South America, giving one of the best shows ever.

  26. FORMULA 1 - HISTORY • The FIA istheorganizationthat rules theracingworld, and alsorunsthemostprestigious and importantchampionship: The International Formula One. • The F1 Championshipwasborn in 1950, and istheoldest of the FIA Championships • ThefirstracewastheSilverstone’sEngland Great Prize, in May 13th, 1950. • Only 7 Great Prizesweredisputed. Thisnumberwasincreasedgradually, reaching 19 in 2005. • At leasteightracesmust be disputedtograntthepilots and constructorstitles. • More than 652 F1 raceshadbeencelebratedsince 1950.

  27. EQUIPOS

  28. EQUIPOS

  29. SPECIAL PROGRAMMING F1 SHOW EverySaturday at 21 o’clock. Allthefascinating Formula worldtoldbythejounalistswhoknowthesubject more: ‘Tano’ Fazzini, Fernando Tornello and Adrián Puente. Youcan’t miss this show! Only in Fox Sports. GP 1 The F1 show withallthecontentpeoplewanttosee. What do thepilots, where and what do theyeat. What do they do at night, how do the boxes and theMotorhomes look like. Allthe glamour and VIP ambience, thefame, and theworld’smostbeautifulwomen. The local merchandising, thegames, and more. Allthe color of thegridwiththecomments of thepilot, just as youcouldget in and seewhatthey do, what do theysay, etc. Withthebestimages of Formula 1.

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