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Fashion Magazines. First Fashion Magazine: Godey’s Lady’s Book. Popular Fashion Magazines. Fashion Magazines: Vogue, Glamour, Seventeen InStyle launched in 1994 Concept - combined celebrities and fashion 2002 – 1.6 readers Lucky Concept “The magazine about shopping”
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Popular Fashion Magazines • Fashion Magazines: Vogue, Glamour, Seventeen • InStyle • launched in 1994 • Concept - combined celebrities and fashion • 2002 – 1.6 readers • Lucky • Concept “The magazine about shopping” • Similar to a catalogue • 2002 – 750,000 readers
Specialty Fashion Magazines Specific Ethnic Target Market: • Essence • Ebony • Bridal Fashion Magazines: • Bride • Modern Bride
Specialty Fashion Magazines • Men’s Fashion: • GQ (Gentlemen's Quarterly) • FHM • Cargo • Maxim - Men’s Vogue
Shelter Magazines“Home Fashions” • Elle Décor • House Beautiful • Martha Stewart Living • Metropolitan Life
Editorial Credit • A unique form of publicity that names the manufacturer and lists retail stores where the clothes can be purchased
Many other magazines cover fashions: • People • Oprah • Good Housekeeping • Sports Illustrated • Time • Newsweek