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Naming Your Business

Naming Your Business. Choose and Register Your Business Name. Naming your business is an important __________ exercise, but if you choose to name your business as anything other than your own personal name then you’ll need to _________ it with the appropriate authorities.

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Naming Your Business

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  1. Naming Your Business

  2. Choose and Register Your Business Name • Naming your business is an important __________exercise, but if you choose to name your business as anything other than your own personal name then you’ll need to _________it with the appropriate authorities. • This process is known as registering your “Doing Business As” (DBA) name.

  3. What are important factors to consider when naming a business? • What are some problems you might encounter when choosing a name for a business? • What is the procedure for filing for a business name?

  4. Factors to Consider • How will the name look? • Visual appearance/representation • Name + logo • What connotations does it invoke? • Is it unique? • How will it adapt to social media? • Public etiquette; image; style; persona; meaning; interpretation/translation; abbreviations; spelling; competitor’s names • Naming your business involves business strategy and legal decisions

  5. Problems • Is the name available? • Name already taken • Options • Name confused with other businesses. • Others don’t “get it”

  6. Filing for a DBA • File in the State and County that you will be based in. • Niagara, Erie, etc. • http://www.niagaracounty.com/Departments/CountyClerk.aspx • http://www2.erie.gov/clerk/index.php?q=filing-business-certificates • Proper forms • Fees • Trademark

  7. Name Availability • http://www.dos.ny.gov/corps/faq_availability.page.asp

  8. Business Plan • ____________________ • ____________________ • ____________________ • ____________________ • ____________________ • ____________________ • ____________________ • ____________________

  9. Business Plan Format • A complete business plan is very lengthy and takes months and sometimes years to prepare. • It is necessary paperwork!! • Your future investment/funding depends on it. • It reflects that you are serious about your business and are taking all present and future factors into consideration. • To be revisited periodically – changed – updated. Templates • Word or Publisher • On-line • www.SBA.gov

  10. You will be preparing a sample BUSINESS PLAN for your new business concept. For additional resources visit:

  11. Business Plan Template

  12. BUSINESS PLAN Company name Business plan Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text. Go ahead and replace it with your own text

  13. BUSINESS PLAN Content Background information Summary Company Description Product / Service The Market Strategy and Implementation Management Team Financial Analysis

  14. BUSINESS PLAN Personal Information  This gives the viewer a feeling of who you are. This first impression will affect the viewer throughout the presentation. Personal information Personal information • Name(s) of owner(s) • Address • Telephone • E-mail • Date of birth • Education • Job experiences • Special Qualifications • Other relevant information • Name(s) of owner(s) • Address • Telephone • E-mail • Date of birth • Education • Job experiences • Special Qualifications • Other relevant information

  15. BUSINESS PLAN Personal Information Values and Visions Missions and Goals • This is an example text. Go ahead an replace it with your own text. This is an example text. • This is an example text. Go ahead an replace it with your own text. This is an example text. • This is an example text. Go ahead an replace it with your own text. This is an example text. • This is an example text. Go ahead an replace it with your own text. This is an example text.

  16. BUSINESS PLAN Summary Briefly describe the business and highlight its purpose. It must contain the most important information from the business plan. Write the summary last, but place it in the beginning of the plan Who are we Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text What do we produce/offer? Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text Wich and how many customers? Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text First year turnover Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text First year profit? Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text Funding needs? Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text

  17. BUSINESS PLAN Summary Objectives Go ahead and replace it with your own text. This is an example text. Success Factors Go ahead and replace it with your own text. This is an example text. Mission Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own text. This is an example text.

  18. BUSINESS PLAN Highlights Example text Go ahead and replace it with your own text. Example text Go ahead and replace it with your own text. Example text Go ahead and replace it with your own text. Business Plan highlights Example text Go ahead and replace it with your own text. Example text Go ahead and replace it with your own text.

  19. BUSINESS PLAN Company Description • Start-up Plan / Company History • This is an example text. Go ahead an replace it with your own text. This is an example text. • Go ahead an replace it with your own text. This is an example text. • Go ahead an replace it with your own text. This is an example text. • Go ahead an replace it with your own text. This is an example text. • Ownership • This is an example text. Go ahead an replace it with your own text. This is an example text. • Go ahead an replace it with your own text. This is an example text. • Facilities and Location(s) • This is an example text. Go ahead an replace it with your own text. This is an example text. • Go ahead an replace it with your own text. This is an example text.

  20. BUSINESS PLAN Product / Service • Products / Lines / Services offered: • 1 • 2 • 3 • 4 • 5 • Differences in products / Lines / Services compared to competitors • 1 • 2 • 3 • 4 • 5 • Purchase frequency/product life span • 1 • 2 • 3 • 4 • 5

  21. BUSINESS PLAN Product / Service Example text Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text • Product / Service • This is an example text. • Go ahead an replace it with your own text. • This is an example text. • Go ahead an replace it with your own text Example text Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text Example text Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text

  22. BUSINESS PLAN The Market Market Trends This is an example text. Go ahead an replace it with your own text. This is an example text Market Growth This is an example text. Go ahead an replace it with your own text. This is an example text Market Industry Analysis This is an example text. Go ahead an replace it with your own text. This is an example text Main Competitors This is an example text. Go ahead an replace it with your own text. This is an example text

  23. BUSINESS PLAN The Market • The typical private customer • Gender: • Age: • Education: • Occupation: • Lifestyle/culture: • The typical business customer • Line of business: • Size/staff: • Age: Geographical factors / limits Domestic: International: Physical or online? • Assumed number of customers • Arguments and supportive facts: • Average amount spend per customer? • One or more items?

  24. BUSINESS PLAN The Market • Important competitiors • This is an example text. Go ahead an replace it with your own text. This is an example text. • Go ahead and replace it with your own text. • This is an example text. Go ahead and replace it with your own text • Competitive parameters on the market • This is an example text. Go ahead an replace it with your own text. This is an example text. • Go ahead and replace it with your own text. • This is an example text. Go ahead and replace it with your own text • Assesment of posibilities on the market • This is an example text. Go ahead an replace it with your own text. This is an example text. • Go ahead and replace it with your own text. • This is an example text. Go ahead and replace it with your own text

  25. BUSINESS PLAN The Market • Market Segmentation • This is an example text. Go ahead an replace it with your own text. This is an example text. • This is an example text. Go ahead an replace it with your own text. This is an example text • Market Needs • This is an example text. Go ahead an replace it with your own text. This is an example text. • This is an example text. Go ahead an replace it with your own text. This is an example text. • Industry Participants • This is an example text. Go ahead an replace it with your own text. This is an example text. • This is an example text. Go ahead an replace it with your own text. This is an example text. • Distribution Patterns • This is an example text. Go ahead an replace it with your own text. This is an example text. • This is an example text. Go ahead an replace it with your own text. This is an example text. • Buying Patterns • This is an example text. Go ahead an replace it with your own text. This is an example text. • This is an example text. Go ahead an replace it with your own text. This is an example text

  26. BUSINESS PLAN The Market • Market • This is an example text. • Go ahead an replace it with your own text. • This is an example text. • Go ahead an replace it with your own text • This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead an replace it with your own text. This is an example text. This is an example text. Go ahead an replace it with your own text. This is an example text.

  27. BUSINESS PLAN Strategy and Implementation • Example text • This is an example text. • Go ahead an replace it with your own text. This is an example text. • Example text • This is an example text. • Go ahead an replace it with your own text. This is an example text. • Management responsibilities • This is an example text. • Example text • This is an example text. • Go ahead an replace it with your own text. This is an example text. • Example text • This is an example text. • Go ahead an replace it with your own text. This is an example text.

  28. BUSINESS PLAN Strategy and Implementation Business Plan • Example text • This is an example text. • This is an example text. • Example text • This is an example text. • This is an example text. • Example text • This is an example text. • This is an example text. • Example text • This is an example text. • This is an example text. • Example text • This is an example text. • This is an example text. • Example text • This is an example text. • This is an example text. • Example text • This is an example text. • This is an example text. • Example text • This is an example text. • This is an example text. • Example text • This is an example text. • This is an example text.

  29. BUSINESS PLAN Strategy and Implementation • Example text • This is an example text. Go ahead an replace it with your own text. This is an example text. • Go ahead and replace it with your own text. • This is an example text. Go ahead and replace it with your own text • Example text • This is an example text. Go ahead an replace it with your own text. This is an example text. • Go ahead and replace it with your own text. • This is an example text. Go ahead and replace it with your own text

  30. BUSINESS PLAN Strategy and Implementation Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. 2011 2013 2014 2015 2016 2010 2012 • Go ahead an replace it with your own text. • This is an example text. • Go ahead an replace it with your own text. • This is an example text. • Go ahead an replace it with your own text. • This is an example text. • Go ahead an replace it with your own text. • This is an example text. • Go ahead an replace it with your own text. • This is an example text. • Go ahead an replace it with your own text. • This is an example text. • Go ahead an replace it with your own text. • This is an example text. • Go ahead an replace it with your own text. • This is an example text. • Go ahead an replace it with your own text. • This is an example text. • Go ahead an replace it with your own text. • This is an example text. • Go ahead an replace it with your own text. • This is an example text. • Go ahead an replace it with your own text. • This is an example text. • Go ahead an replace it with your own text. • This is an example text. • Go ahead an replace it with your own text. • This is an example text. Example text Example text

  31. BUSINESS PLAN Marketing Plan Step 6 Step 2 Step 3 Step 4 Step 5 Step 1 • Go ahead an replace it with your own text. This is an example text. • Go ahead an replace it with your own text. This is an example text. • Go ahead an replace it with your own text. This is an example text. • Go ahead an replace it with your own text. This is an example text. • Go ahead an replace it with your own text. This is an example text. • Go ahead an replace it with your own text. This is an example text. • This is an example text. • This is an example text. • This is an example text. • This is an example text. • This is an example text. • This is an example text. • This is an example text. • This is an example text. • This is an example text. • This is an example text. • This is an example text. • This is an example text. This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text.

  32. BUSINESS PLAN Budget

  33. BUSINESS PLAN Management Team • Example text • This is an example text. Go ahead an replace it with your own text. This is an example text. • Go ahead and replace it with your own text. • This is an example text. Go ahead and replace it with your own text

  34. BUSINESS PLAN Management Team Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text. Example text This is an example text.

  35. BUSINESS PLAN Financial Analysis • Initial Capital • This is an example text. Go ahead an replace it with your own text. This is an example text. • Total Funding Needs • This is an example text. Go ahead an replace it with your own text. This is an example text. • Go ahead and replace it with your own text. • This is an example text. Go ahead an replace it with your own text. This is an example text. • Investment • This is an example text. Go ahead an replace it with your own text. This is an example text. • Loan • This is an example text. Go ahead an replace it with your own text. This is an example text.

  36. BUSINESS PLAN Financial Analysis • Income • This is an example text. • Go ahead and replace it with your own text. • Expense • This is an example text. • Go ahead and replace it with your own text. • Budget • This is an example text. • Go ahead and replace it with your own text. • Income • This is an example text. • Go ahead and replace it with your own text. • Expense • This is an example text. • Go ahead and replace it with your own text. • Expense • This is an example text. • Go ahead and replace it with your own text. • Income • This is an example text. • Go ahead and replace it with your own text.

  37. Notes and Tips… • Your company logo, name and slogan should appear repeatedly on all company materials. • The same overall style and format should be consistently used. • All company information should be publicly acceptable and reflect professionalism. Never pass up the opportunity to make a good impression. Remember first and last impressions are important.

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