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NOKIA BUSINESS MODEL & SCAMPER

NOKIA BUSINESS MODEL & SCAMPER. Creativity and Innovation Subject. Tami Ariyanti Yuwono 19008073. Illona Freddy 19008073. Maharani Ayunda 19008002. Madeza Alexander 19008074. Muhammad Dien Lesmana 19008032. BUSINESS MODEL. VALUE PROPOSITION. Connecting People Phone SMS Social network

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NOKIA BUSINESS MODEL & SCAMPER

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  1. NOKIABUSINESS MODEL & SCAMPER Creativity and Innovation Subject Tami Ariyanti Yuwono 19008073. Illona Freddy 19008073. Maharani Ayunda 19008002. Madeza Alexander 19008074. Muhammad Dien Lesmana 19008032

  2. BUSINESS MODEL

  3. VALUE PROPOSITION • Connecting People • Phone • SMS • Social network • Additional • Media: music, video and voice note recorder; gallery • Information seeker: Internet browser • Information storage: notes, contacts, appointments • Anywhere, Anytime

  4. CUSTOMER Customer Segment Distribution Channels Customer Relationships • Economic level & Region segmentation • Office • Music • Social Connectivity • Operational (“front office” business processes: sales marketing, service) • Collaborative (self-service) • Analytical (analyze data) • Nokia official stores • Hand phone outlets • Electronic center

  5. ECOSYTEM Key Activities/ Core Capabilities Partner Key Resources/ Value Configuration • R&D • Marketing and Sales • Finance • Human Resource • Techies • Marketer • Finance • Production • Network Operator • Distributor • Manufacturers

  6. FINANCE Cost Structure Revenue Flows Product sales • Marketing • Research & Development • Salary and Bonus • Administration • Production

  7. SCAMPER

  8. Substitute Combine Adapt • Conventional hand phone • Music player • Camera • NOKIA MESSENGER • Handphone+camera+musicplayer+social network features • Iphone + Blackberry (High resolution display, Nokia Messenger, Apps) • Stay in lower price, keep costs down Modify • Able to house Symbian OS or Android OS (depend on user’s desire) • Software can be upgraded automatically (Blackberry/Mac)

  9. Put to Other Purpose Eliminate Rearrange • Camera • Music player (Huge mp3 storage, high quality speaker) • Chat messenger • Laptop • Rigid Display • Complicated interface (music player, home screen) • Limitation of OS options • Network Operator (to support service for Nokia Messenger)

  10. Thank You

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