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MARKETING TECH PREP – “ON THE ROAD”

MARKETING TECH PREP – “ON THE ROAD”. Oak Land Tech Prep Consortium, Minnesota Chris Miller: Chris_O_miller@cambridge.k12.mn.us Kathy Haugan: Outsource@tds.net. DRIVER OAK LAND TECH PREP CONSORTIUM. Created in 1991 - 12 High Schools, 2 Community Colleges, 2 Technical Colleges

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MARKETING TECH PREP – “ON THE ROAD”

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  1. MARKETING TECH PREP – “ON THE ROAD” Oak Land Tech Prep Consortium, Minnesota Chris Miller: Chris_O_miller@cambridge.k12.mn.us Kathy Haugan: Outsource@tds.net

  2. DRIVER OAK LAND TECH PREP CONSORTIUM • Created in 1991 - 12 High Schools, 2 Community Colleges, 2 Technical Colleges • 20,434 students in consortium, grades 9 – 12 • 56 advanced standing agreements tied to 107 specific college courses • 1,900 credit certificates issued 2003-04 • Guided by a Leadership Team and contracted facilitator

  3. ROADMAP & FUEL • Goal – Provide tools for use in variety of settings throughout consortium • Data utilized for decision making • Many certificates are issued, next step is to be sure they’re utilized – marketing needed • Distribution of materials

  4. ROADMAP & FUEL • Outside vendors often complete projects • Budget for maintenance of each project is considered • Consortium averages 5 – 10 % of budget per year for marketing • Current year - $9,000 out of $88,000

  5. CERTIFICATES • Audience: Students, Parents, College Admissions, High School Instructors • Professional high-tech look, clear information, official, increases chance of redemption. Laminated versions in each tech prep classroom. • Centralized & streamlined consortium system • Results: Easy to recognize, helps with data and reporting

  6. PARENT LETTER • Audience: Parents • Content provided by leadership team and signed by college presidents • Recognizes student accomplishment

  7. BROCHURE • Audience: Students, Parents and General • Created to showcase the 4 college partners, encourage certificate redemption, & highlight website • Design ties back to website and overall consortium marketing theme

  8. POSTERS • Audience: High School Teachers and their classrooms, Career Advisors and Counselors • Developed to highlight website and provide something colorful and eye catching for classrooms & offices • Results: Positive verbal response from teachers

  9. WEBSITE • www.techprepmn.com • Audiences: Students and Parents • Created by web design company • Maintenance: Annual contract with webmaster. Consortium members update information.

  10. WEBSITE • Results: Not user friendly, visually attractive, college links are important. • Changes: Revamped with added capabilities for certificate requests and agreement access. One-stop shop for teachers.

  11. ROAD SHOW • “Tech Prep, The Other College Prep” • Audience: High School and College Staff • Partnered with other consortia, funded by special grant • Fun, interactive, research based • Define & revitalize the concept of Tech Prep • Results: Used frequently & adapts to fit needs of the viewers

  12. 2+2+2 GUIDE • Audience: High School Instructors, Counselors, Parents, College Admissions • Details provided by high schools and college partners • Goal: Highlight pathways and linkages

  13. VIDEO • New for 2004-05 • Audience: High School Teachers & Students • Message: Step-by-step definition of how to use your Tech Prep credit

  14. THEATER ADVERTISING • Audience: Students & Parents • Slide placed in area movie theaters prior to high school registration • Results: FY05 – Too costly & unable to measure the outcome

  15. OTHER TOOLS • Phone Line - for parents & students to call with Tech Prep questions. This one flopped. People want to call a person or school they know • PowerPoint presentation for school boards – under development

  16. FOR MORE INFORMATION: Kathy Haugan Out Source Projects, Inc. outsource@tds.net Chris Miller Oak Land Vocational Center Chris_O_Miller@cambridge.k12.mn.us

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