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On the nature of sustainable product choices

On the nature of sustainable product choices. A qualitative study examining the information college students use to identify sustainable brands. Survey 150 Northwestern undergraduates about their opinions of sustainability as well as the importance of sustainable business practices

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On the nature of sustainable product choices

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  1. On the nature of sustainable product choices A qualitative study examining the information college students use to identify sustainable brands

  2. Survey 150 Northwestern undergraduates about their opinions of sustainability as well as the importance of sustainable business practices • Conduct semi-structured interviews with twenty of those individuals • Analyze qualitative data to understand how people think about sustainable brands • This includes exploring the types of information individuals use to evaluate brands as well as why and how people come to associate a particular company with sustainable or unsustainable behavior.

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