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Strategic Analysis Summer 2012 Renaissance Ft. Lauderdale plantation

Strategic Analysis Summer 2012 Renaissance Ft. Lauderdale plantation. Shawneen Chisholm Jasinet Coble Janelle Hackett Brad Meaney Craig Wright. Co Alignment Model. Core Competencies. Remote Environment. Ecological.

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Strategic Analysis Summer 2012 Renaissance Ft. Lauderdale plantation

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  1. Strategic Analysis Summer 2012Renaissance Ft. Lauderdale plantation Shawneen Chisholm Jasinet Coble Janelle Hackett Brad Meaney Craig Wright

  2. Co Alignment Model Core Competencies

  3. Remote Environment

  4. Ecological • Energy consumption - rate of energy usage or the total amount of energy used over a specified period In 2012, 6.2 million barrels per day In 2012, $3.71 per gallon In 2013, $3.67 per gallon In 2013, 6.4 million barrel per day 21% lower than in 2010 compare to 2011 By 2040, oil and natural gas 60% of global demand

  5. Ecological • Forces affecting Energy Consumption This will require trillions of dollars in investment and advances in energy technology. Population 30% higher in 2040 transportation will rise by nearly 45% from 2010 to 2040 Transportation

  6. Economic Indicators

  7. Economic Currency • The dollar faces a growing challenge in its long-standing role as the world's dominant reserve currency from the Chinese Yuan

  8. Socio-Cultural

  9. Socio-Cultural

  10. Socio-Cultural How many billions of dollars in sales will companies generate via social commerce by 2015? $30 BILLION

  11. Technological • 51.8% of internet users in 2013 will use social media for decision making Revenues – Increase 24%

  12. Technological Marketing Budgets

  13. Political

  14. Task Environment

  15. Geographic Market Area United States 70%- Florida, New England Area, and Midwest Latin America 30%- Brazil Travel over 2,000 miles

  16. Buying Groups • Online Travel Agency (OTA)is an online self-booking website that sells on services such as hotel rooms, car rentals, and cruise line tickets to customers 50% of leisure trips and 40% of business trips are booked online In 2011, USA generated $93 billion in revenue in online travel In 2010, travel online booking generated $256 billion globally

  17. Industry Critical Success Factor

  18. Industry Critical Success Factor

  19. Industry Critical Success Factor

  20. Regulators 2011 – 5,000 of 300,000 public pools and spas compliant 1.7%

  21. Competitive Analysis

  22. Suppliers Electricity

  23. Suppliers Linen

  24. Suppliers Food and Beverage

  25. Customer of Tomorrow

  26. Competitive Method: Runtriz http://www.youtube.com/watch?v=EvkaSkP_L0Q&feature=colike

  27. Competitive Method: Runtriz How people are currently using smartphones ? 75 million By 2015, what percentage of mobile payments transactions will occur? 40% What is the percentage of hotels that plan to offer programs for mobile devices? 47%

  28. Runtriz Hotel Evolution Applications • Benefits produced by competitive method to guest

  29. Competitive Method: Runtriz How much will sales increase when customers are given the opportunity to order products/service via touchscreen?? 15-30%

  30. Competitive Method:Meeting Space Companion &iPad Concierge

  31. Meeting Space Companion

  32. iPad Navigator

  33. iPad Navigator

  34. Life Span

  35. Cause and Effect • iPad Users • 30% of travelers • 25 million units • Forecasted Sales – • 232 Million units by 2016

  36. Cause and Effect Meeting Space Availability and Rooms revenues for 2011 $2.14M • Meeting Space Companion with iPad • Meeting Space Rev • $386K • 2013 -> $2.5M

  37. Cause and Effect • Concierge = Navigator • Navigator • for Concierge use mainly • Guest prohibited Space • iPad Navigator • Improved Customer Experience • Increased Customer Retention • Annual Room Night increase 900

  38. Assumptions What is the overall cost to implement 13 iPads into a hotel? TAXES iPad Product $5,685 Docking Station Mount iPad Wall Mount

  39. Assumptions How much ($) room revenue can be generated the first year from implementing iPads into the hotel concierge? Annual Room Nights Increase 900 ADR = $121 $108,922

  40. Assumptions By how much percent, do you think the Meeting Space Companion can increase meeting space rental revenues in year 1? 18%

  41. Cost – revenue - profit iPad Navigator and Meeting Space Companion Recap Revenue = $1.62M Cost =$5,685 TOTAL PROFIT = $1.61M Profit =$1.61M

  42. Core Competencies • Food and Beverage- Bin 595 Restaurant • Quality Control- Guest Service Standards • Structural Development- Overall Appearance

  43. Competitive Methods

  44. Competitive Methods

  45. Competitive Methods

  46. Competitive Methods

  47. Competitive Methods

  48. Competitive Methods

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