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Leading on Social Media Platforms

Leading on Social Media Platforms Social Media Integrated Strategy, Networks, & Learning for Foundation Leaders. Kamyar Kalantar-Zadeh, MD, MPH, PhD Dec 2018 , IFKF Kidney Foundation Workshop. www.WorldKidneyDay.org www.IFKF.org.

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Leading on Social Media Platforms

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  1. Leading on SocialMedia Platforms Social Media Integrated Strategy, Networks, & Learning for FoundationLeaders Kamyar Kalantar-Zadeh, MD, MPH, PhD Dec 2018, IFKF Kidney Foundation Workshop

  2. www.WorldKidneyDay.orgwww.IFKF.org World Kidney Day (WKD) 2016 Kidney Disease & Children International Federation of Kidney Foundations (IFKF) 2017 World Kidney Day (WKD) Obesity and Kidney Disease 2018 World Kidney Day (WKD) Kidney Disease & Women Health 2019 World Kidney Day (WKD) Universal Access to Kidney Care Dr Kalantar is a member of the World Kidney Day (WKD) Steering Committee www.WorldKidneyDay.org

  3. You’re not MileyCyrus

  4. … but you can be Kam Kalantar

  5. … and your foundation can be represented like this

  6. How to keep up … (and not to be obsolete) • You don’t exit if you don’t have a • 1980’s: credit card • 1990’s (early): mobile phone • 1990’s (late): email address • 2000’s: smart phone • 2010’s: Social Media • Facebook • Twitter • LinkedIn • Instagram, Pinterest, reddit …

  7. What social media platforms do you or other staff use as a “personal brand” in service of your organization’sstrategy?

  8. Social media...for social purposes? Some arguments against the value of social media in health advocacy and outreach/education • Excessive triviality (not taken seriously) • Lacking peer review processes and accountability • Complicated ethical issues • Time consuming and complex in use • Need to ‘keep up to speed’ with the technology

  9. Social Media and Health Advocacy/Education: • Accelerates information sharing and speeds the transformation of one-way monologues into collaborative dialogues • Democratises and spreads knowledge widely and accesses more diverse perspectives • Helps to form and knit together communities • Encourages greater openness and transparency • Stimulates collaborative knowledge building and reduces the cost of participation and co-ordination of resources and actions • Makes you more likeable and connects you to millennials and younger ones Gorham, R. Carter, L. Nowrouzi, B. McLean, N. and Guimond, M. (2012) Social Media and Health Education: What the Early Literature Says. Journal of Distance Education. 26(2)

  10. Identityand Boundariesbefore SocialMedia Personal Professional Private Public

  11. SocialMedia: WorldsCollide Personal Professional Private Public NotWorking Working

  12. Networking & Fundraising

  13. Charlottesville Area CommunityFoundation: Social Media Infused GivingDay “For a crowdfunding event in May of 2014, we had a goal of raising $250,000 for community nonprofits in 24 hours. By leveraging social media to create viral buzz around the event, we were able to raise morethan $500,000 and double our goal. This word-of-mouth marketing, activated by social media channels, wasa key to the success of this project.”

  14. Central Carolina CommunityFoundation Social Media Infused GivingDay “Social media was a huge part of our first giving day, Midlands Gives. Through social media, we were able to spread the word about the day and create excitement during the event. Our numbers of Twitter followersand Facebook likes increased significantly during this time as well as traffic to our website. We were also able to be a resource to the community and nonprofits and lead by example through our own posts throughout the event.”

  15. When do we START with Social Media?

  16. If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do youhave to keep movingforward.” Maturity ofPractice

  17. What’s Your Maturity ofPractice? Where is yourorganizationnow? What doesthatlook like? What do you need to get to the nextlevel? Walk RUN FLY CRAWL

  18. MaturityofPractice: Crawl-Walk-Run-Fly 1 2 3 4

  19. Strategy andMeasurement

  20. Measure Objectives: Use Data ToImprove Centre Gives & Social Media Strategy Increase WebsiteTraffic/Donors 1800 2013 CentreGives 1600 1400 Internal Champions 1200 1000 AllTraffic 800 600 Onaverage, 65% are NEW visitors. 400 200 0 2013FebMarch Jan Dec2014FebMarch Jan AprilMay Jun July Aug Sept Oct Nov Before the 2013 Centre Gives, monthly website traffic hovered around 400 visitors per month. The May and August spikes in traffic are focused around Centre Gives and inviting Facebook friends of staff/board. A media strategy supported by social media has significantly increased our monthly websitevisits.

  21. Small PilotsforLearning:Blog

  22. Mat 2013-Mt 2013 -·- ."' Go glefeedburner AboutNonprofits (;I Edit Fee cl Details... I Delete Feeel.. I Transfer Feecl... Analyze Optimize Publicize Troubleshootize IVIE\'I' Feed Stats Dashboard Gl MyFeeds gg people v ed u, s .,,.. ,ae Philanthropy 831Blog ShowstatsforIJu"e19..:J ·4· · FeedStats Subscribers ItemUse I.lap Overlay • Wednesday, June 19,2013 • 4 subscribersD • 2 re achD • See more about your subscribers» SERVICES Bloggers onfi gureStats Popular FeedItems In NAME VIEWS CLICKS 40 0 Total rche W hat To Ex p ect From Our 2013Grantmaking 2 2 2 Planned Giving and Agen cy Flex Funds the Way t o Go How Many Likes Does It Take To Ma ke A P lanned Gif... See more about your feed items»

  23. OrganizationalVS LeaderVoice

  24. OrganizationalVS LeaderBrand

  25. + @ SavetheChildren @carolynsave CarolynMiles 7,748 fo llowers 507 friends RETRIEVE Save theChildren 886,856 fo llowers 5,560friends example: BillGates +Oprah Out of the 100 biggest followers of @SavetheChildrenand @carolynsave @SavetheChildren's 50 biggest fo ll ower s h ave a comb in ed r each of145,754,728 @ca rolynsave's 50 biggest fo ll owers have a comb in ed reach of22,198,058 @carolynsave and @SavetheChildren sh are 8 big foll owers wh o h ave 4,468,386 followers @SavetheChildren has 88 big foll ower s w h o h ave 158,396,476 followers @carolynsave h as 4 big foll owe rs w h o h ave 14,362 ,622 foll owers • carolynsave • SavelheChildren Tweep Friends Followers y Bio Location ThisPrivacyPolicyaddressesthecollection and use of personal in formation • http://t.co/UA9BjJfseB @SavetheChlldren 85 24,620,632 Madrid Cristiano New albu m Sh akira, out Mar 25 / El n ue vo album Sh akir a, disp onible el 25 de MarzoiTunes htt p://t.co/2hjhcJE9fk / CD http://t.co/HFzQPvOUyQ @SavetheChildren 24,229,399 Barranquilla 135 shakira Sh arin g thin gs I'mlearnin g through my foundat ion work and otherInterests... @SavetheChlldren 160 15,280,209 Sea tt le,WA BillGates TOOCH & BOOCH 11 FB / JG / G+ / Pint erest: @TyraBanks @carolynsave 2,626 11,125,672 Modelland tyrabanks

  26. Reflection • How can your leadership profile be in service toyour • organization’sstrategy? • What is the firststep?

  27. Practical Networked LeadershipSkills • Finding Your Personal Brand and Voice onSocial Media • Picking An EngagementStyle • Building YourProfessional Network

  28. “Be yourself because everyone else is alreadytaken.” - OscarWilde

  29. Think and Write: Uncovering Your Authentic PersonalBrand • What’s yoursuperpower? • What do you do better than anyoneelse? • What do people frequently compliment you on or praise youfor? • What is it that your manager, colleagues, andgrantees • come to youfor? • What adjectives do people consistently use todescribe • you – perhaps when they’re introducing you toothers? • How do you do what you do? What makes the way you achieve results interesting orunique? • What energizes or ignitesyou?

  30. Think and Write: Your Elevator Speech onSocial • Answer these questions in 160 characters in your profilebio: • What is yourexpertise? • Why should someone followyou? • What hashtags or keywordsdo you“own”? • Visual: What cover image conveys your personalbrand? It’s accurate. Oneprofessional description. It’s exciting. One word that is not boring. It’s targeted. One niche descriptor. It’s flattering. One accomplishment. It’s humanizing. Onehobby. It’s intriguing. One interesting fact or feature aboutyourself. It’s connected. Your organization, hashtag or another socialprofile.

  31. ACLU of New Jersey and UdiOfer Responder

  32. Conversationalist Open and accessible to the world and buildingrelationships Making interests, hobbies, passionsvisible createsauthenticity

  33. Nath K et al, JCI 1986

  34. Is there a danger in use of Social Media? • Social media can boost your career • VERSUS • Social media can end your career

  35. .,,,, Facebook photo …with placenta gets nursing student bootedfromJCCC Posted by Nadia Pfla…Tue, Dec 28, … at7:00 AM

  36. UCI Dialysis Nurse was fired after her FB posting on July 4, 2015

  37. Social Media is not goingaway

  38. If you have a personal account, separateit from your professional one LadyGaga bynight Dr. Joyce Lee JAMA Editor byday

  39. Follow the 12-word Social Media Policy from the Mayo Clinic “Don’t Lie, Don’t Pry Don’t Cheat, Can’t Delete Don’t Steal, Don’tReveal”

  40. You (your Foundation) should be likeable! …even (USA) government encourages social media use! • Many CKD patients like you more! • Younger (and older) health care advocates will like you more! • You can promote your foundation and your ideas better (Social media based metrics and scores replacing traditional ones?!) • Your leverage will be vast (vaster). • Off-campus outreach, contracts, bidding, partnership.., • Your presence will be felt more strongly • National and international arenas! • Being invited to major events to present • You are saying that you are not obsolete • … and that you are more likeable and more competitive than others around you: ISN, ASN, EDTA, ….

  41. Summary • Use social media as a strategy to leverage organizational AND personalnetworks • Scale your organization’s social culture with aliving • social mediapolicy • Allow staff to leverage their personal passion in service if your strategy • Strategy with the right successmetric • Place little bets, but learn from failure andpivot

  42. Thank you @KamKalantar

  43. Discussion Questions….. • How can you engage on social and with your professional network to leverage organizationalgoals? • What type of engagement style is the bestfit?

  44. Thank you@KamKalantar

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