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(2) Finest Coffee

(1) Welcoming feeling. (2) Finest Coffee. (3) Look & smell of stores. (4) Passion of employees. Starbucks & Kraft. Draw a diagram that illustrates the Kraft / Starbucks relationship. Include the following; Starbucks Kraft Retail Store (e.g. Safeway) Consumer

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(2) Finest Coffee

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  1. (1) Welcoming feeling (2) Finest Coffee (3) Look & smell of stores (4) Passion of employees

  2. Starbucks & Kraft • Draw a diagram that illustrates the Kraft / Starbucks relationship. Include the following; • Starbucks • Kraft • Retail Store (e.g. Safeway) • Consumer • Use your diagram to illustrate problems in the Kraft / Starbucks relationship.

  3. Channels of Distribution Producer Consumer Producer Retailer Consumer Producer Wholesaler Retailer Consumer Agent Producer Retailer Consumer Producer Agent Wholesaler Retailer Consumer Intermediaries

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