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AN UPDATE

MPEGIF History. First Meetings 1999What do we need to do to get MPEG-4 adopted?Officially Established June 2000Not-for-Profit Organization in SwitzerlandNow around 100 membersWorldwideAcross Industries

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AN UPDATE

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    1. AN UPDATE Sebastian Moeritz President, MPEGIF CEO, dicas

    2. MPEGIF History First Meetings 1999 What do we need to do to get MPEG-4 adopted? Officially Established June 2000 Not-for-Profit Organization in Switzerland Now around 100 members Worldwide Across Industries – IT, Telecoms, CE, Academia, content and service providers The Most Visited Industry Web Site excellent source of all forms of related information over 16 million hits annually

    3. Our members Adtec Digital | Advance Digital Broadcast | AOL Time Warner | Apple Computer, Inc. | ARC International | Ateme | ATI TechnologiesAtmel Corporation | Canon Inc. | Ceva DSP Ltd | Chips&Media, Inc | Cirrus Logic, Inc. | Coding Technologies | Connex Technology, Inc. | Dicas Digital Image Coding GmbH | Envivio | ETRI | Euclid Discoveries, LLC | Fraunhofer Institute IIS | Hantro Products Oy | Harman Becker Automotive Systems | Harmonic Inc. | HB Path Unlimited | HiSilicon Technologies Co Ltd | Hitachi, Ltd | Human Monitoring Ltd. | IndigoVision | JOANNEUM RESEARCH Forschungsgesellschaft mbH | MainConcept AG | MAYAH Communications GmbH | McubeWorks | Midgard Media Lab - NTNU, Dept. of Telecomm. | Miravid, Inc.. | Mitsubishi Electric Corporation | Modulus Video | Motorola | MPEG LA, LLC | Mtekvision Co., Ltd. | NEOTION | Nero | Nextreaming Corporation | Nippon Telegraph and Telephone Corporation | Nokia | NVIDIA Corporation | Pace Micro Technology plc | PacketVideo | PELCO | Pixtree Technologies | Popwire | PortalPlayer, Inc. | QUALCOMM Incorporated | Radyne Comstream | Robert Gordon University, Built Environments | Samsung Electronics Co., Ltd. | Sci-worx GmbH | Scientific-Atlanta, Inc. | Seachange | Sentivision Polska SP. Z O.O. | Siemens AG | Siemens Building Technologies | Sigma Designs | SkyStream Networks | Sun Microsystems | Tandberg Television ASA | TDK Corporation | Telecom Italia | Terayon | Thomson | Toshiba | Tut Systems | VBrick Systems, Inc. | VCS Video Communication Systems AG | Vqual | VSS, Inc ( VSOFTS) | Vweb Corporation | WIS Technologies International Ltd. | Xilinx Inc. | Zoran |

    4. Goal Getting MPEG-4 widely adopted Doing the things that MPEG does not and can not address Product interoperability Education, Information Clearinghouse Marketing, Exhibitions Standards Advocacy MPEGIF Logo Qualification Program

    5. Ensuring Interoperability & Peace of Mind

    6. What is it? Simple procedure for companies to qualify their MPEG-4 encoder and decoder products Qualified products have earned the right to carry a logo provided by MPEGIF Logo may appear on the product, on the product packaging, and on related documentation or datasheets Product will be listed in a web-based MPEGIF Qualified Products Directory

    7. What are the benefits of the program? Sign of a quality-tested product Promote MPEG-4 brand awareness Encourage growth of industry by building confidence in that products will interoperate Provide marketing value to participating companies Encourage participation in MPEGIF Interoperability NOW OPEN TO ALL NOW FREE OF CHARGE

    8. How does it work? Register on Logo Program site Sign and returns Logo Program Agreement Complete testing requirements for product Enter product-specific details on Logo Program site Return supporting forms Application is approved; product details appear in the online Qualified Products Directory

    9. Other News Over 30 MPEGIF Members are exhibiting this year at NAB Many of them showing MPEG-4 AVC products Close to 20 MPEG-4 AVC demos at the booth of the AVC Alliance (Booth SL1976) MPEG Forum Pavilion (Booth SL1206) MPEGIF Logo Qualification program re-launched 3 Member company’s products qualified, 7 more in process New Edition of the MPEGIF White Paper on MPEG-4 Most comprehensive guide available MPEGIF present at major trade shows & conferences Europe, North America, Asia

    10. What about MPEG-4 AVC adoption? Adopted by DVB for SD, HD and Mobile Adopted by DVD Forum (HD DVD) Adopted by Japanese Broadcasters for Mobile Broadcasting Market players such as BSkyB, Premiere or DirecTV have announced launch plans First revenue bearing MPEG-4 AVC service launched (Homechoice) Widely adopted in virtually ALL IPTV over DSL deployments Adopted in Apple’s latest Quicktime

    11. MPEG-4 AVC in 2006

    12. MPEG-4 AVC in 2010

    13. MPEG-4 AVC Shipments

    14. Interesting Factoids… It is estimated that more than 770 million MPEG-4 AVC products will ship in 2010 This is in comparison to 390 million MPEG-2-based products estimated to ship in 2006

    15. PLEASE VISIT … AVC ALLIANCE (SL1976) MPEG-4 AVC in action Mobile Internet/IPTV Broadcast, Packaged Media

    16. PLEASE VISIT … MPEG Forum Pavillon (Booth SL1206) Produced by NAB & MPEGIF

    17. and especially DO NOT MISS … NAB MULTIMEDIA RECEPTION Monday 24 April 2006 | 6:00 pm to 8:00 pm | Room S220

    18. Thank you very much! For more information, please visit www.mpegif.org or contact Sebastian Moeritz – sm@mpegif.org David Price – david.price@mpegif.org

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