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Beauty Sells, by Beautydesk

Beauty Sells, by Beautydesk. Sabina Huf. Aging Individualisation Multi-culturalisation Emancipation Critical consumer Less time more wellness Technology Internet Sustainability, climate Blu border, concept Overlap in branches. 1 Long term social trend – en consumer trends.

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Beauty Sells, by Beautydesk

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  1. Beauty Sells, by Beautydesk Sabina Huf

  2. Aging Individualisation Multi-culturalisation Emancipation Critical consumer Less time more wellness TechnologyInternet Sustainability, climate Blu border, concept Overlap in branches 1 Long term social trend – en consumer trends Social trends Consumer trends Maatschappelijke trends Consumptie trends • Health • Easy • Enjoy • Good looking • Good behaveBio, Fair trade Sabina Huf

  3. 1 Long term social trend – en consumer trends Lighting: de green trend • High awareness of consumers • Elevation spending on ‘eco products’ • This section is growing with 20 % every jear • Protection the environment • Awareness of eco products and where they come from • Elevation of consumers who are interested in eco products • First these products where used by consumer with allergic skins, today more consumers want to experience the benefits of eco products. • Functionality of eco products • These product do good for the skin as well as the total environment. Sabina Huf Bron: Euromonitor ‘08

  4. 2 Turnover and growth 2005-2008 NL Growth in beauty categories - value 2005 2006 2007 2008 159.5 +2.5% 155.5 180.5 +9% Hair Care 166.2 +4% 133.2 -1% 134.1 137.2 +2% Styling 134.6 +1% 77.5 -5% 81.9 82.6 +3% Coloration 80.1 +3% 177.9 +4% 171.2 217.3 +8% Face Care 201.9 +14% 84.8 +8% 78.3 83.1 -2% Body Care 84.4 0% 51.8 +16% 44.9 53.9 +18% Sun Care 45.7 -12% 183.9 +5% 175.9 218.7 +6% Make Up 205.4 +12% 868.8 +3% 841.7 973.2 +6% Total 918.4 +6% Sabina Huf Source: Nielsen, mass, waarde x mln

  5. 2 Turnover and growth 2005-2008 The Make up trade is increased in 6 jears with 70 miljoen Euro Sabina Huf

  6. 2 Turnover and growth 2005-2008 Success L’Oréal Paris make up:van 10.3% in 2002 leader in 2007 & 2008 Sabina Huf

  7. 3 men cosmetics Men cosmetics! Development men care in 2009 growth+ 105 moi euro in 5 jear Sabina Huf Source: Nielsen

  8. 4 Sells Print and online pr • Magazines • Advertising, branded content, free editorial content • Growth online internet • Pop-ups, advertising, easiness and access. • Internet shops • 24 hour per day access • Sell and pr skills in store • Trained personnel on shop floor Sabina Huf

  9. Consumption trend: eco, enjoy, health and comfort Face care en make-up stay important and strong growing categories Men cosmetics is still upcoming, especially in the older category Awareness on cosmetics within the 65+ group, this means new opportunities Sale will increase due to internet en magazines world wide. 5 Summary Summary Sabina Huf

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