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Vibrant Media

Vibrant Media. Innovative Electronic Marketing. Email marketing in SA. Web traffic in SA has increased by 50% in the past year Local audience expanded by 42.5% to 6.48m users The number of active Internet and email users has doubled in the past year

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Vibrant Media

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  1. Vibrant Media Innovative Electronic Marketing

  2. Email marketing in SA • Web traffic in SA has increased by 50% in the past year • Local audience expanded by 42.5% to 6.48m users • The number of active Internet and email users has doubled in the past year • 66% of internet usage takes place in businesses

  3. About Vibrant Media • Vibrant Media has been providing business to business Digital Marketing solutions for 15 years • At the forefront of email marketing since 1998 • Focussing on tailor made messages designed to reach the correct target market, therefore generating the correct leads • Currently distributing more than 1 million targeted emails each month

  4. The Database • The “Decision Makers Database” have been developed over the past 15 years • The database can be segmented via geographic area, industry, type of management and level of management • All record are updated on a continuous basis • All records can Opt out at any time. This is not just about following the law, it makes business sense

  5. Focussing on B2B • Business executives prefer receiving email on Mondays and Tuesdays • Opening rates are highest on Fridays (6.2% - 7.1%) • Best days for click through rates will vary according to: the month of the year; the type of product; and the target market • Open and click through rates decrease as list size increases – strongest case for effective segmentation

  6. Calculating Response Rates • Opening rates - declining dropping by an average of 1.8% per quarter • Declining opening rates are due to image blockers and firewall software • Click through rates - remain stable • Unsubscribe rates – remain steady at 0.25% • 65% of unsubscriptions are due to “irrelevant” emails – remain focussed on the target market

  7. Calculating Response Rates

  8. Calculating Response Rates

  9. Open, Click & Unsubscribe Rates

  10. Open, Click & Unsubscribe Rates

  11. Email Tracking • All emails that contain hyperlinks to other pages are tracked • This is known as the “click-through rate” • The tracked data is captured onto the online system to show the number of recipients that has clicked on those specific hyperlinks • This can give the client an idea of the type of information the recipients are interested in

  12. Email Tracking

  13. Email Tracking

  14. Newsletters • Building long term relations ships with existing and future • Creating constant brand awareness • Tool for supplying information, but can be effective marketing tool as well • 36% of recipients favour monthly newsletters, 25% favour weekly • BUT, nearly one quarter (24%) of people subscribing to newsletters use a false or secondary email address when opting in

  15. What Makes an Email Successful? • The Subject Line – choose the correct words to ensure that you recipient will become interested • Make use of pictures and graphics that will help to sell your product/service • Place the most important information at the top • Focus on the benefits and value your product and service has to offer • Make sure that people are able to respond

  16. Email Marketing ::Property

  17. Email Marketing::Software

  18. Email Marketing::Education/Training

  19. Email Marketing::Financial Services

  20. Email Marketing::Telecommunications

  21. Email Marketing::Research

  22. Email Marketing::Manufacturing

  23. Email Marketing::Careers

  24. Email Marketing::Consumer

  25. Email Marketing::Health/Wellness

  26. Email Marketing::Hotel/Leisure

  27. Other Services • Online Event Management • Viral Campaigns • Website Development • Online Surveys • Digital Design • Database Platforms • Database Maintenance

  28. Database Maintenance • Data deteriorates at an estimate 27% per annum • Keeping in touch with current clients are as important as attracting new clients • Old and invalid data blocks the flow of communication and can cost you valuable time and money • Vibrant Media specialises in: business to business database cleaning; call centres; CRM applications; developing and maintaining in-house database

  29. Database Maintenance :: Platforms

  30. Online Event Management • The designing of invitations and all other promotion material • Campaign Management Software which tracks responses • Extract of a targeted database, as well as distribution of personalised invitations • Recipients are able to register online – all responses captured

  31. Online Event Management • All data stored electronically in a password protected environment, accessible to the client through the Internet • Automatic confirmation of registration • Reservations and online updates of availability • Payment and other reminders are regularly scheduled prior to the event

  32. Online Event Management

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