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Reverse Innovation

Reverse Innovation. Uniting a Network of Global Intrapreneurs. Steve Todd Software Engineer EMC Distinguished Engineer. Agenda. Introduction Company, Technologies, Software Career Use Case: Innovation in a Large Corporation RAID, Customers, Collaboration Global Implementation

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Reverse Innovation

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  1. Reverse Innovation Uniting a Network of Global Intrapreneurs Steve Todd Software Engineer EMC Distinguished Engineer

  2. Agenda • Introduction • Company, Technologies, Software Career • Use Case: Innovation in a Large Corporation • RAID, Customers, Collaboration • Global Implementation • COEs, Expertise, $12 billion • Global (Reverse) Innovation • Customers, Collaboration, Personal Search Use Case

  3. EMC: Centrality of Information Applications, Secure Transfer, Storage

  4. EMC: Software Portfolio Information Centrality, Acquisition, Internal Developed

  5. Celerra NX3e (App-aware services And Componentization) My Career: Software Intrapreneur

  6. First Assignment

  7. Expert RAID RAID Technology Parallelize Disk Access, Update Parity Information (in case of failure)

  8. Customer Data Correctness Customers Require Correctness Math Must be Perfect

  9. Write “5” to disk 1 • Disk 1 Healthy • Disk 1 Rebuilding • Disk 1 Failure • Disk “N” Failure • Read • “1” • Write • “5” • Read • “10” • Write • “14” State Machine Software Many Temporal and Constant Failure Permutations How to be certain it is always correct?

  10. Innovation Pattern Search for an Adjacent Technologist and Collaborate Common (and easy) in a large corporation

  11. Adjacent Adjacent Adjacent Test Engineering Test Engineering Test Engineering • Verify • Corrupt Data • Power Off Test Engineering Collaboration Hundreds of Temporal and Constant Failures Disk Array Qualifier (DAQ)

  12. Customer Data Integrity DAQ Adjacent Technology Expert RAID Test Framework The DAQ Venn Diagram Venn Diagram Innovation Customer Problem + Expertise + Adjacent Technology

  13. Idea to Product: CLARiiON Disk Array Data Correctness = $12 Billion+ Banks, Hospital, Governments

  14. Pushing the Implementation Centers of Excellence (COE) Build CLARiiON U.S.A.Innovates

  15. Customer New Requirements Global Customer Reach? Separation from Growing Markets

  16. Global Push And Pull Global Software Practice: Customer + Expertise + Collaboration

  17. Proven Software Expertise Global employees must improve their Customer knowledge and technology collaboration

  18. Strategy for Global Innovation • Stimulate Idea Generation • Based on Customer Needs • Stimulate Global Collaboration • Based on COE Needs

  19. Find the Global Intrapreneurs Yearly Global Idea Contest Yearly Customer “Themes”

  20. Pull In Intrapreneurial Help Global Collaboration to Build Ideas

  21. Example: Beijing Customer (China) Search Of Personal Data iMecho Expert Personal Search Utah

  22. Beijing Proposes Personalized Cloud Search

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