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Do Now – p. 66

Copy and Answer. Do Now – p. 66. What are some ways in which candidates try to reach voters?. Today’s Objectives. What are the strategies used by candidates to persuade voters? How do candidates reach out to voters? How do candidates try to control their image and why is that important?.

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Do Now – p. 66

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  1. Copy and Answer Do Now – p. 66 • What are some ways in which candidates try to reach voters?

  2. Today’s Objectives • What are the strategies used by candidates to persuade voters? • How do candidates reach out to voters? • How do candidates try to control their image and why is that important?

  3. A little notebook setup… • You should have your nomination process chart pasted as a flap onto p. 61 • You should have your Republican candidate chart pasted as a flap onto p. 65

  4. Campaign Strategies Stations • Travel around to each of the three stations • Wholesale Politics • Retail Politics • Microtargeting • Stump Speeches • Photo Ops • Complete the questions at each station on your worksheet

  5. Notes p. 67 Campaign Strategies • Reaching the Voters • Retail Politics: Meet-and-greet style relies on direct, personal contact • Wholesale Politics: Large scale mail or media campaigns – flyers, literature, and advertisements • Microtargeting: Uses voter databases to reach very specific groups (the elderly, union workers, etc.) • Stump Speeches • Standard speech that is changed slightly but given at each campaign stop • Photo Ops • Candidates make every effort to stay in the public eye • The hope is that these pictures appear on the news or in the paper

  6. Reflection – p. 66 • Which of the strategies we learned about today do you think make the biggest impact and why? Copy and Answer

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