VERSANT Internal Update Inbound Marketing Plan July 2013

1. VERSANT Internal Update Inbound Marketing Plan July 2013

2. Marketing Plan for Versant – Online & Print • ONLINE MARKETING • Internal Update – Create a new page for Versant Writing Test & Request a Demo Page • LinkedIn Marketing - Intensify LinkedIn Marketing Efforts • Create an Open Group for decision makers (HR/Recruitment/Training Professionals) • Post to groups (Bi-weekly posts); Weekly Direct Messages • Robust Email Marketing Campaign • Build an exclusive database • Set up bi-monthly email blast where we can up sell Versant or offer a free trial. • Stronger Online Presence/SEO - Backlinks Campaign • Blog submission • Add Versant to product/business directories or B2B marketplace • Affiliate Marketing – work with Corp marketing • Webinars (requires research and resources) • Informative, industry-relevant webinars where we can up sell Versant or offer • a free trial. • II. PRINT ADVERTISEMENT • IBPAP & Business Newspapers (choose the most cost-effective) • - Create feature article and Banner Ads • III. Proposed Timeline

3. Revise Assessment Parent Page Add new pages – (1) Versant Writing Test; (2) Option 1 • Replace with keywords/ key phrase-rich copy • Assessment • Language Assessment Test • English Assessment Test • Versant English test • Versant test • Versant English test demo • Versant English test free download • Versant English test tips • Versant English test sample • Versant English test papers • Versant English test demo free download • Versant English test sample questions • Test and assessment • Test of English Staffing – Screening & Selection Versant English Test Speaking Versant Writing Test Providing you with right people at the right time… The Versant™ English Test automatically evaluates the spoken English skills… Versant Writing is an English proficiency test which measures writing skills… Learn more Learn more Learn more Learn more Learn more

4. Option 2 - Layout intro Image staffing Staffing – screening & selection Versant - Speaking Versant - writing

5. Versant Writing Test http://www.versanttest.com/products/writing.jsp vs. http://www.ordinate.com/samples/proWriting.jsp Versant Writing Test http://www.versanttest.com/products/writing.jsp# I. Product Overview II. Test Details III. View a Demo

6. Request a Demo Page

7. Create Open Group - LinkedIn • Promote Versant Test directly or indirectly via LinkedIn open group. • Target members: HR & Training practitioners, Top to mid-level HR management, School administrators Advantages of LinkedIn group: • Increase connections (features: share groups, send invites, request to join) • Post resources (blogs, tips, news, research, Versant videos). Post notifications are sent to member’s email. • Post Announcements/Promotions – promote product directly to member’s email

8. LinkedInGroup Name Suggestions and Sample Profile Description • The Recruiting Guru • Your guide to all things recruiting: tips, tools, technology and beyond. • a virtual campus of hot topics written by recruiters, for recruiters. Each topic offers basic planning tools you can use right away to recruit the professionals you need.  • Smart Recruiters • Smart Recruiters group gives you awesome tips to make hiring cost effective and, easy. • HR Lounge • Reposts of hot topics written by recruiters, for recruiters that offers basic recruitment and assessment tools. • The group offers all of the resources you need to be successful in one central place including tips, tools, and industry news. • Mr. HR • Mr. HR posts advice about the ins and outs of the HR industry and how to successfully carry out the many varied responsibilities of an HR manager, from treating recruitment candidates right, to instructing employees on proper health and safety measure. • HR Heroes - Our group offers all of the resources needed by HR professional to be successful including tips, tools, and industry news.

9. Email Marketing - Request a Demo Campaign • Create exclusive database for Versant (School/University Heads, Human Resources, C-Level executives with focus on BPO/KPO and Call Centers) • Content planning and schedule Schedule blast out on a bi-monthly basis • 1st blast – content focuses on resources (tips, guides, research) that will benefit the target readers with the intention of selling Versant Test. • 2nd blast –Content focuses on promoting Versant ex. Versant videos, companies using versant, testimonials, benefits of using versant, whitepapers, infographics and other resources • Call-to-action button: Request a demo Name Company Email Address Phone

10. Create ExclusiveDatabase for Versant • Filter and compile list from existing TDS database • Data mining activities e.g. Cold calling, networking (work with TDS offline marketing team) • Create a subscription form on TDS Homepage • Promote the subscription URL on social media campaigns (LinkedIn, Twitter)

11. Stronger Online Presence/SEO - Backlinks Campaign • Submit blog/ featured articles to high ranking, relevant blog sites http://www.callcenterbeat.com/; http://recruitingblogswap.com/ • Add Versant to product/business directories or B2B marketplace/free ads sites (e.g. Sulit.com.ph, Ayosdito.com, Alibaba, EZ2) • Affiliate Marketing – worth with Ms. Nette http://www.outsourcetothephilippines.com/ • http://www.himoap.com/ • http://ccaponline.org/ • http://www.bpap.org/ • http://ccaponline.org/ • Banner Ad & Featured Article - BPAP Breakthroughs Ad Rate: • Quarter page – P35,000 (quarterly)

12. Timeline