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Waze

Waze. „ Outsmarting Traffic Together “. About. Can also be pronounced like “ways”. Based in Ra’anana , Israel and Palo Alto, CA Founded in 2008 in Israel

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Waze

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  1. Waze „Outsmarting Traffic Together“

  2. About • Can also be pronounced like “ways”. • Based in Ra’anana, Israel and Palo Alto, CA • Founded in 2008 in Israel • Funding: “In 2010 the company raised $25 million in thesecond round of funding. In 2011, the company, which plans to monetize through location based advertising and to expandinto Asia, raised an additional $30 million in financing.” (Source: http://en.wikipedia.org/wiki/Waze) • http://www.waze.com/guided_tour/

  3. Basic functions (how you know it) Picture source: https://play.google.com/store/apps/details?id=com.waze

  4. Social functions Picture source: https://play.google.com/store/apps/details?id=com.waze

  5. Summary • Navigation app for all major platforms • What is special? • App users as live traffic sensors (passive users) • Users generate content (active users) • Business model: Advertisement (the app is for free)

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