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The mark of property professionalism worldwide

The mark of property professionalism worldwide. Internet world 29 April 2008. A CMS is not just for Christmas How RICS balances speed to market with long-term IT strategy. Steve Howells and Tim Robinson. One of the World’s Largest Professional Associations. 140,000 members 146 countries

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The mark of property professionalism worldwide

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  1. The mark of property professionalism worldwide Internet world29 April 2008

  2. A CMS is not just for ChristmasHow RICS balances speed to market with long-term IT strategy Steve Howells and Tim Robinson

  3. One of the World’s Largest Professional Associations 140,000 members 146 countries 160 specialisms • Alternatively - We’re in the Supply Chain, Manufacturing, Distribution, Publishing, Education, Training, Events, Arbitration, Quality Control, Standards Setting, Regulation, Policy Influence, Information and Brand Management businesses

  4. Challenge we faced in 2007 Complex organisation – “herding chickens” Continue journey from Silo to Enterprise Proliferation of different websites and technologies Brand headaches – 41 URL’s • What does the CEO and the Board Need • Turn from tactics to strategy • Develop an overall digital strategy for RICS • Convergence of audience • How do You Achieve Results • Define a strategic enterprise platform • “good for today and tomorrow” • Deliver it quickly – in stages • Win – Win

  5. A New Foundation

  6. Our CMS checklist • Fully-featured enterprise CMS • Suitable for a number of different deployments • Strong publishing tools for professional editors • But also ease of use for non-expert end users • Value for money • Integrate with our existing IT environment • Credible agile vendor Our Choice =

  7. Find a Pilot and Sponsor

  8. Pilot project – upgrade an ageing portal

  9. Lie of the land – April 07 First ‘born digital’ RICS product Nielsen and CILIP innovation awards in 2004 and 2005 FAST search well liked Loyal user base But… Stagnation - looking elderly Navigation tools off the pace Walled garden – invisible to Google Clunky in house processes

  10. Result: 5 months from contract-launch

  11. How we did it Leadership commitment to pilot Lots of up front discussion with the vendor Tight team Clear roles: project sponsor, expert user, project manager Agreed roadmap: phase 1

  12. Immediate customer and business benefits

  13. Immediate customer and business benefits Navigation is clearly improved Faster trial-conversion time and increased up-selling Easier and cheaper to update Single sign on across RICS sites Improved Google PageRank Existing users like it

  14. A platform for future development Single search concept search.rics.org

  15. Thanks Any questions?

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