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Carrefour

Carrefour S.A. is a French multinational retailer headquartered in Boulogne Billancourt, France, in the Hauts-de-Seine Department near Paris. It is one of the largest hypermarket chains in the world (with close to 1,600 hypermarkets at the end of 2015). Carrefour operates in more than 30 countries, in Europe, the Americas, Asia and Africa. Carrefour means "crossroads" and "public square" in French.

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Carrefour

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  1. Carrefour Carrefour French Multinational Retailer

  2. Carrefour History • The first Carrefour store (not a hypermarket) opened on in 1960, within suburban Annecy near a crossroads. (In French, carrefour means crossroads). The group was created in 1958 by Marcel Fournier, Denis Defforey and Jacques Defforey, who attended and were influenced by several seminars in the United States led by "the Pope of retail" Bernardo Trujillo. • The Carrefour group was the first in Europe to open a hypermarket, a large supermarket and a department store under the same roof. They opened their first hypermarket on 15 June 1963 in Sainte-Geneviève-des-Bois, near Paris in France.

  3. Carrefour Carrefour Carrefour At a glance: • Industry: Worlds second largest retailing market after Walmart. • Founded: 3.June.1959 • Headquarters: Boulogne Billancourt, France • Served area: Worldwide • Founder: Marcel Fournier, Denis Defforey and Jacques Defforey • Key people: Georges Plassat, Chairman and CEO • Employees: 364,969 (2012) • Worldwide Store Number: • France: 4635 Stores • Latin America: 675 Stores • Europe, Caribbean, North Africa & Middle East: 4314 Stores • Asia: 370 Stores

  4. Carrefour Carrefour • Born on 7.July.1925 • Died on 6.February.2006 • He was the the founder, share holder and officer of the French retail group Carrefour. • Denis Defforey chaired the board of the group from 1985 to 1990 . Denis Defforey

  5. Carrefour Carrefour • Hypermarket is a superstore combining a supermarket and a department store. The result is an expansive retail facility carries a wide range of products under one roof. • Hypermarkets allow customers to satisfy all their shopping needs in one trip. • First Hypermarket opened in USA by Walmart in 1987. • Carrefour is a hypermarket. Some Hypermarkets with respect to different Country: • Bangladesh: • Agora, opened by Brand Rahimafrooz in 2001. • Jamuna Future Park(Under Construction). It will be the biggest hypermarket of Bangladesh. • Egypt: • Carrefour • Hyper One • Makro • Spinneys, etc.

  6. Carrefour FoodProducts of Carrefour Their reputation has been built over the years thanks to the quality and freshness of the products. • Over 2000 food items. • You’ll find a great range of sustainable fish at the dedicated fish counter. • “Butchers” will help you choose the right cut of meat for your dish • Freshly-made bread • Cakes from their store bakery • Fresh fruit and vegetables from all over the world • International specialty cheeses and dairy products • Spices • Snacks • Juices • Ready-made cuisine and even a juice bar

  7. Carrefour FoodProducts of Carrefour Their reputation has been built over the years thanks to the quality and freshness of the products. • Over 2000 food items. • You’ll find a great range of sustainable fish at the dedicated fish counter. • “Butchers” will help you choose the right cut of meat for your dish • Freshly-made bread • Cakes from their store bakery • Fresh fruit and vegetables from all over the world • International specialty cheeses and dairy products • Spices • Snacks • Juices • Ready-made cuisine and even a juice bar

  8. Carrefour Slogans of Carrefour: • French Slogans and • International Slogans. French Slogans were: • 1988–2003 : With Carrefour, I positive • 2003–2007 : Energy Wise • 2007–2009 : Quality for all • 2009–2010 : Positive is back • 2010–2011 : Positively every day • Since 2012 : Low in price... but high in trust InternationalSlogans were: • Choice and quality for everyone. • Life, the way I want it. • Every day, for you. • Positively every day, etc.

  9. Carrefour StoreBrands of Carrefour • Hypermarkets. • Supermarkets. • Convenience Stores • Cash and Carry

  10. Carrefour Carrefour UAE Carrefour also operates in the United Arab Emirates and Jordan in a joint venture with Majid al Futtaim Group. Mall of the Emirates Dubai is one of their most prominent stores. Visit http://www.malloftheemirates.com/anchor-stores/carrefour to know more.

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