The best environmental choice in seafood

1. Disclaimer If any interpretive issues arise in relation to the issues covered in these presentations, the text of the MSC Scheme Documents will prevail in all instances. The MSC is not responsible for any issues arising to any parties as a result of consulting these presentations. If you are unsure of any details on any of the subjects covered, please consult the relevant MSC scheme documents or contact the MSC at standards@msc.org. MSC Executive October 2010 The best environmental choice in seafood

2. Ecolabel licensing programme

3. Marine Stewardship Council International • MSCI is the trading arm of the MSC • Manages the approval for the use of the ecolabel • Manages the contract of licence • Collects the annual fees • Collects the royalties fees for the use of the ecolabel

4. Over 11000 MSC labelled products July 2011 Sold in over 80 countries worldwide DOUBLED YEAR ON YEAR

5. 11000 products Globally - July 2011

6. The ecolabel licence... • Is a legal contract between a company and MSCI • Describes who can use the ecolabel, where it can be used and the conditions for use • Ensures MSCI can control the correct use of the ecolabel • Proves that permission to use the ecolabel has been obtained

7. The ecolabel licence... • Is signed by the company which owns the products and applies the ecolabel • If ecolabel is applied by subcontractors, licensee is the subcontracting company.

8. Use of the MSC ecolabel • ‘MSC’ ,‘Marine Stewardship Council’ and the “ecolabel” are registered trademarks • Various types of use • On-product (non-consumer andconsumer facing) • Promotional • Media, NGOs, etc. • Subject to licence and approval

9. Who needs an ecolabel licence agreement? • Companies that want to use the MSC ecolabel or make any claim about the MSC • Examples include : • placing the ecolabel on products, • restaurants placing the MSC ecolabel on menus • foodservice suppliers placing the MSC ecolabel on pricelists

10. MSCI Work flow Company applies for licence MSCI sends the licence Agreed / Signed by both PAF’s and Ecolabel sent Ecolabel on product Co Sales Figures sent in New products sent for approval Approved or Amended 72hrs Pay Royalties 3,6 or 12 monthly

11. Product Approval • Each product needs approval before going on sale • Use the Product Approval Form • Provide artwork

12. Product Approval Form

13. Process for product approval • MSCI verifies company is registered as Applicant on e-Cert or holds valid CoC certificates • Timescale of approval: 72hours; however: • Varies due to: • Compliance with the rules for ecolabel use • Product specific issues: • Use of non-certified ingredient (<5%)

14. Consumer ready packaging • ( ) • CofC code: see can end • www.msc.org • MSC Claim

15. Rules for the display of the ecolabel on-pack Every product bearing the MSC ecolabel must also display: • The trademark symbol  • Chain of Custody license code (usually of the company packing the product – some exceptions) • MSC website: www.msc.org • MSC Claim: We have five

16. Requirements for the display of the ecolabel On-pack • CoC code of company that puts the ecolabel on products • Subcontractors • If subcontractor has its own CoC certificate, • the subcontractor’s code goes on pack • If subcontractor has not its own CoC certificate • The subcontracting’ company’s code goes on pack

17. Turnover declaration • Compulsory for • MSC-certified products using ecolabel on pack • MSC-certified products using text to promote certification • Depending on business activity, declaration on sales or on purchase • Depending on total sales value, reporting 1, 2 or 4 times a yr • Declaration to be done for each product or each species • Adapt the declaration: • Use Tonnes, kg or lbs • Use of your internal references

18. Ecolabel Licence Royalties

19. Turn over declaration

20. Assessing the use of the ecolabel

21. General purposes • Part A sets out the activities that all CABs shall undertake in carrying out certification of organisations (…) supply chains that wish to (…) to use the MSC ecolabel on product • Part B sets the activities that all CABs shall undertake in carrying out audits of organisations in the supply chain that wish to make a claim that the fish and/or fish [are from MSC-certified source]

22. New clients • When assessing a new client • Check if your client has used or is suspected to have used the MSC ecolabel prior to certification (4.9.3, 4.9.4) • If so, raise a nonconformity and send copy to MSCI

23. New client • Inform new clients of the rules to use the MSC ecolabel 7.1.2) • Newly published MSC Ecolabel user guidelines

24. Onsite audits • During the onsite audit • 17.4.3.8 states. • Verify that the client complies with the ecolabel licensing agreement for the use of the MSC trademarks on packaging, including when non-certified seafood is used that it is used to a maximum of 5% of the total seafood content of the consumer ready tamper proof product

25. Onsite audits • Verify if ecolabel is used • Verify if a license has been signed • Verify the term of the agreement • Verify if products have been approved • If non-certified fish is used, verify that the client complies with BD5

26. Use of Non-certified fish • BD5.2.3 provides rule of calculation clients must apply to verify if non-ingredient seafood < 5% total seafood content • Method for solid ingredients • Method for liquid ingredients • Method for solid and liquid ingredients • Company may use information from other suppliers

27. Enforcement • MSC Incident Procedure • Notification of breach of license can come from CBs and other sources • Ecolabel misuse • Non payment of royalties/submission of sales statement • Possible loss of licence • Breach of trademark by others can lead to prosecution

28. Thank you! Please send comments, queries, suggestions to: ecolabel@msc.org www.msc.org