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The Evolving Audio Landscape Where Your Listeners Are (Now)

The Evolving Audio Landscape Where Your Listeners Are (Now). ANDY LIPSET. Changing Consumer Habits. OLD PARADIGMS. NEW CONSUMPTION. NEWSPAPER & DIRECTORIES. BRICK & MORTAR COMMERCE. NETWORK TV & VIDEO. TELEPHONE. BROADCAST RADIO. WHAT’S DRIVINGTHIS AUDIO TRANSFORMATION?.

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The Evolving Audio Landscape Where Your Listeners Are (Now)

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  1. The Evolving Audio LandscapeWhere Your Listeners Are (Now) ANDY LIPSET ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  2. Changing Consumer Habits OLD PARADIGMS NEW CONSUMPTION NEWSPAPER & DIRECTORIES BRICK & MORTAR COMMERCE NETWORK TV & VIDEO TELEPHONE BROADCAST RADIO ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  3. ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  4. WHAT’S DRIVINGTHISAUDIO TRANSFORMATION? ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  5. Rise of Mobile • Years It Took to Reach 50MM Users U.S. Smartphone Users 221M 163M 38 2014 2017 13 2 4 • Source: Business Insider, 2012 ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  6. Streaming Audio Broadcast Pureplay On-demand Networks CBS Radio Pandora Spotify iHeartRadio ClearChannel iTunes Radio Beats Targetspot Cumulus Slacker Google Play Tunein SiriusXM Milk Rdio PROXi Digital ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  7. Internet Radio’s Explosive Growth ESTIMATE 124M % Who Have Listened to Internet Radio in Last Month Base: Total Population • Source: Edison Research, The Infinite Dial 2014 ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  8. WHERE IS THIS GROWTH COMING FROM? ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  9. Time Shift to Internet Radio Is the time you spend listening to Internet radio mostly… • Source: Edison Research, The New Mainstream, September 2013. Base: 12+ online Americans ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  10. Broadcast Radio’s Decline in Time Spent Listening 14:46 % Who Have Listened to Internet Radio in Last Month 26% 5-Year Decline • Source: RAB “Why Radio Fact Sheet”; RADAR 92, 96, 100, 104, 108, 112 (March 2007-March 2012 Monday-Sunday, 24-hour weekly TSL estimates, Persons 12+ ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  11. Time Spent Listening Continues to Grow 13:19 Average Time Spent per Week with All Sources of Internet Radio Base: Weekly Internet Radio Listeners +65% Since 2010 • Source: Edison Research, The Infinite Dial 2014 ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  12. The Future of Internet Radio is Now 17M 39M 63M 3 out of 4 1 out of 2 1 in 5 12–24 25–54 55+ • Source: Edison Research, The Infinite Dial 2014 and Claritas Population Estimate ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  13. Share of EarAMERICA’S SHARE OF TIME SPENT LISTENING TO AUDIO SOURCES ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  14. SHARE OF EAR SiriusXM TV MusicChannels AM/FM Radio Streaming Audio/Music Owned Music Podcasts Other ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  15. Share of EarPersons 13+ • Source: Edison Research, Share of Ear Study, May 2014 ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  16. Share of EarAmerica’s Share of Time Spent Listening to Audio Sources Do Not Run Local Advertising • Source: Edison Research, Share of Ear Study, May 2014 ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  17. Share of EarAmerica’s Share of Time Spent Listening to Audio Sources Airs Local Advertising • Source: Edison Research, Share of Ear Study, May 2014 ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  18. Share of Ear: 13+ AM/FM + Internet Radio Internet Radio 15.3% • Source: Edison Research, Share of Ear Study, May 2014 ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  19. Share of Ear: Age 25–54AM/FM + Internet Radio Internet Radio 18.3% • Source: Edison Research, Share of Ear Study, May 2014 ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  20. Share of Ear: Age 18–34AM/FM + Internet Radio Internet Radio 27.4% • Source: Edison Research, Share of Ear Study, May 2014 ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  21. Share of Streaming AudioAge 13+ • Source: Edison Research, Share of Ear Study, May 2014 ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  22. WHAT DOES THIS MEAN FORDEALERS? ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  23. The Future of Connected Devices Connected Cars 152 Million by 2020 Connected Devices 50 Billion by 2015 • Source: Cisco IBSG and IHS Automotive, April 2014 ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  24. Digital Audio Advantages • Choice • Ad Experience • Accessibility • Personalization • Targeting • Trackable ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  25. Car Buyers are Heavy Online Users 79% New-vehicle buyers use the Internet to research their vehicles during the shopping process 50% Half of all new-vehicle buyers who use the Internet in their shopping process consider themselves open to buying any make of vehicle when they begin that process 47% Nearly half of Generation Y automotive internet users use smartphones in their process • Source: JD Power, 2014 ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  26. The New Audio Landscape Music is Overwhelming Audio Choice for Everyone Share of Ear: Consumers Listening to 4 Hours Daily Internet Radio makes Impact Among All Age Groups Follow Your Connected Consumer… Wherever and Whenever They Are ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  27. Thank You! ANDY LIPSET | PANDORA | VP, LOCAL & NATIONAL BROADCAST | ALIPSET@PANDORA.COM

  28. Contact Info Full Name: Company: Job Title : Email: Andy Lipset Pandora VP, Local and National Broadcast alipset@pandora.com

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