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CM Entities: The Organization

The concept and practice of content management. CM Entities: The Organization. Introduction. A good CMS touches the entire organization Harness the power of the organization to your benifit Ignore the rest of the organization at your own risk. Unified Content. Unified Brand.

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CM Entities: The Organization

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  1. The concept and practice of content management CM Entities: The Organization

  2. Introduction • A good CMS touches the entire organization • Harness the power of the organization to your benifit • Ignore the rest of the organization at your own risk

  3. Unified Content Unified Brand Editorial Staff Marketing Staff Unified Infrastructure – IT Staff CMS in Context • Product Groups • Marketing Groups • SME’s • Partners • Customers • Members • Creatives • Anyone else with information • Internal publications • Partner publications • Customer/member publications

  4. The Information Organization

  5. What Does a CM System Need to Succeed? • Can harvest information across the organization • Has support across the organization • Has a solid notion of its purpose • Has a solid notion of its team and their contributions

  6. What is a Stakeholder? • The Publisher and the CM team • Authors • Contributors • Audience • Sponsors

  7. What is a Sponsor? Sponsors help you form and uphold the project mandate. • Acceptance by the organization so you can make it beyond the organization • Indirect authority over the project • Holds the budget or approves the budget • Can promote acceptance of the system by a key group • Can kill the project

  8. What do you Need to Know About Sponsors • What do they want? What will make them successful? • What stake do they have? • What education do they need? How will you deliver it? • What approvals do they require? Is this in concert with what you want from them? • What reviews do they require? How formal? Is this in concert with what you want from them? • What processes do they expect? Are they the same as the ones you expect? • How do they relate to your audiences?

  9. Do they understand?Do they support?What education? How do Sponsors Relate?

  10. The Project Statement • Short (2 to 3 sentences) • Plain language • Captures the essence of what you are about • Is a yardstick We will reduce training costs by building a complete Web information base of our product line--SBase. SBase has all of our product information stored logically and presented in a way that the sales team can understand it and get to it quickly.

  11. Project Goals • What does success look like for the organization? Reduce training costs Provide all product information Logical organization Quick access

  12. Success Metrics • How do you measure success on your goals

  13. Are the the same?Do they conflict? Are they consistent? Are they consistent? Are they consistent? How do Goals Relate?

  14. Organizational Dynamics (BS) Politics • Project team thinks they have the mandate • Project team thinks they have no power • Project has no team • Basic disconnect between team and sponsor • Team does not believe they need to cooperate • Team is not interdisciplinary • Sponsor not available • Sponsor does not understand or accept her responsibility • Team wants to move forward even though they have no consensus and lots of issues still to resolve

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