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Presentation to French Exhibitors Indian Wine market: Trends, Opportunities & Challenges Vikram Achanta 2 nd Dece

Presentation to French Exhibitors Indian Wine market: Trends, Opportunities & Challenges Vikram Achanta 2 nd December 2008 Contents Trends Opportunity Conversion Barriers Recommendations Positive Trends Growth of domestic wine industry Evolution of Indian consumer

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Presentation to French Exhibitors Indian Wine market: Trends, Opportunities & Challenges Vikram Achanta 2 nd Dece

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  1. Presentation to French Exhibitors Indian Wine market: Trends, Opportunities & Challenges Vikram Achanta 2nd December 2008

  2. Contents • Trends • Opportunity • Conversion Barriers • Recommendations

  3. Positive Trends • Growth of domestic wine industry • Evolution of Indian consumer • Hospitality industry growth • Retail Re-evolution

  4. Growth of Domestic Wine Industry • 15+ active producers contributing to around a million plus cases • Major producers expanding capacities • Large players investing in the market – Pernod Ricard, UB Group, Diageo, Moet Hennessy • Indian wine companies exporting wine and also making global acquisitions

  5. Growth of Domestic Wine Industry – India Wine Challenge 2008 • 2nd Edition • 501 entries from 16 countries with 76 entries from India • Mix of International and Indian jury • Indian wines – 3 silver medals / 5 other medals

  6. Growth of Domestic Wine Industry – Pune Wine Festival example

  7. Evolution of Indian consumer

  8. Evolution of Indian consumer • Evolution over a 10 year period • Growth of wine societies and wine clubs • Spread into smaller cities also – Pune, Chandigarh, etc.

  9. Retail re-evolution • Liberalized licensing norms • Emergence of modern trade • Liquor shop chains emerging • Modernization of independent retail shops and state controlled retail

  10. Retail re-evolution – Chandigarh example

  11. Retail Re-evolution - Travel Retail Growth • Airport modernization and establishment of new international airports • Dissolution of public sector monopoly and entry of international operators • Rapid growth in passenger traffic • Intense focus by liquor industry on this segment

  12. Hospitality Industry Growth • Growth of food and beverage outlets • High quality free standing outlets • Growth into tier 2 and tier 3 towns • Emergence of specialty outlets • Manpower quality improvement • Wine Bars emergence with decreased license fees • Entry of wine companies – Indage, Sula, UB

  13. Contents • Trends • Opportunity • Conversion Barriers • Recommendations

  14. Opportunity

  15. Contents • Trends • Opportunity • Conversion Barriers • Recommendations

  16. Conversion Barriers • Wine is not for me • Wine = Celebrations only • I don’t understand wine / can’t pronounce names / read the labels • How do I Open the bottle

  17. Contents • Trends • Opportunity • Conversion Barriers • Recommendations

  18. Recommendations • Make Wine Accessible • Catch them young • Focus on education

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