Department of Economic Development Marketing Georgia to the World: the Agribusiness Edge

1. Department of Economic DevelopmentMarketing Georgia to the World: the Agribusiness Edge November, 2007

2. The Agribusiness Edge • Where we are – The Georgia Landscape • Where we’re going – The Georgia Promise • How we will get there – The Georgia Dynamic • How we measure success – The Georgia Harvest

3. The Georgia Landscape

4. Agriculture: The Georgia Landscape Agriculture: A rich heritage and Georgia’s leading industry • 1 in 6 Georgians works in agriculture, forestry or related field • Leads all other states in production of: • Pecans, peanuts, eggs, rye • 11 million+ acres of farmland • 24+ acres of commercial forestland • Sunbelt Agricultural Exposition: largest farm show in world with field demonstrations

5. Georgia broiler production exceeded by only 4 countries International Poultry Exposition Hosted by Georgia since 1945 2007: 20,000+ attendees from 90+ countries Agriculture: The Georgia Landscape Poultry Capital of the World

6. Agriculture: The Georgia Landscape • Ranked 2nd in the U.S. • 1st state to grow cotton for commercial use • Cotton gin invented near Savannah Cotton Production

7. Agriculture: The Georgia Landscape • Peaches • Vidalia onions • Claxton fruitcakes (!) Other products associated with Georgia

8. Agriculture: The Georgia Landscape Agribusiness in Georgia • Agribusiness is one of state’s strategic industries • $56.7 billion industry • 16% of gross state product • 16% of state employment base • Farm input and machinery sectors contribute approximately $4 billion per year • Seeds, feeds, fertilizers, machinery, farm & forest services

9. Agriculture: The Georgia Landscape Academia • UGA one of three agricultural colleges • Abraham Baldwin Agricultural College (ABAC) • Fort Valley State • Agricultural Center of Innovation • NESPAL • GTRI Agricultural Tech Research Program • FoodPAC

10. Agriculture: The Georgia Landscape Current Assets • State of the art technology • Professional workforce • Dedication to progressive investment

11. Agriculture: The Georgia Landscape Georgia’s Business Asset Portfolio • Logistics • Workforce • Operating costs • Business environment • International business connections

12. Agriculture: The Georgia Landscape Logistics • Hartsfield-Jackson Airport • 725,000+  tons each year • Direct flights to 5 continents & 150+ U.S. cities • Central location, U.S. East Coast & Southeast • More than 80% of U.S. market within a 2-hour flight • Comprehensive transportation logistics network • More than 80% of U.S. market within 2-day truck haul • 5,000 miles of railroad – largest network in Southeast • Savannah Ports are fastest-growing in U.S.

13. Agriculture: The Georgia Landscape Workforce • Young population and strong in-migration • 4th fastest-growing state in U.S. • More than 100,000 people move here each year • Education • HOPE scholarship • Strong technical schools & university system • Quick Start and ICAPP assisted at 3,800 companies

14. Agriculture: The Georgia Landscape Operating Costs • Longtime triple ‘A’ credit rating: highest rate possible • Moderate costs for property, construction & commercial leases • Moderate costs of power, logistics & general operating activities • Wages & social costs below national average • Cost of living & housing below national average • Low tax rates

15. Agriculture: The Georgia Landscape Business Environment • Stable tax policy: 6% corporate income tax since 1969 • Business incentives for new and existing companies • Rankings • #1 in workforce training (Expansion Management) • #1 in fiscal policies (Laffer Report) • #2 for business environment (Site Selection) • #3 in entrepreneurial activity (Kauffman Foundation) • 4th best state to do business in (CNBC) • 12th in country for entrepreneurship climate (Small Business Survival Index) • 15th best state for business (Forbes)

16. Agriculture: The Georgia Landscape International Business Connections • 50+ countries have consular, trade or bi-national chamber of commerce offices • 11 international offices (when China office opens) • Delta: 317 destinations in 55 countries

17. The Georgia Promise

18. Agriculture: The Georgia Promise • Agribusiness as a Strategic Industry • Commission for a New Georgia • Goal: Georgia’s Agribusiness economy will be ranked one of the top 3 in the U.S. by 2020 • Others: Bioscience, Energy, Logistics, Advanced Manufacturing, Business & Financial, Advanced Communications

19. Agriculture: The Georgia Promise Agribusiness: Areas of Focus • Poultry • Vegetable Prod/Proc • Natural/Organic • Alt. Feedstocks • Ag. “Bioscience” • Forestry

20. Agriculture: The Georgia Promise Agribusiness: Partners • Agriculture Center of Innovation • University System of Georgia • Key Partners: • DCA • USDA • US Dept. of Energy • Georgia Allies • GFC • DOA • DOE • DTAE

21. The Georgia Dynamic

22. Agriculture: The Georgia Dynamic Georgia’s Bioenergy Initiative • Strategic industries intersection of: • Agribusiness • Bioscience • Energy • Model for other strategic industry plans

23. Agriculture: The Georgia Dynamic Types of Bioenergy in Georgia • Biodiesel • Ethanol from agricultural crops • Cellulosic ethanol • Wood pellets

24. Agriculture: The Georgia Dynamic Biodiesel • Biodegradable fuel from natural renewable sources • Feedstocks: soybean oil, peanut oil, sunflower seed oil, canola oil, chicken fat & waste grease • Georgia Biodiesel factories: • Bulldog Biodiesel, Ellenwood • Inland Oil, Bainbridge • Alterra Biofuels, Gordon • U.S. Biofuels, Rome • Soymet, Rome • Middle Georgia Biofuels, Dublin • Sunshine Biofuels, Camilla

25. Agriculture: The Georgia Dynamic Ethanol from Agricultural Crops • Clean-burning, high-octane fuel from renewable sources • Feedstocks: corn, sugar cane, sugar beets and sweet potatoes • Ethanol factories: • Windgap Farms, Baconton • U.S. Ethanol, Cordele • First United Ethanol, Camilla

26. Agriculture: The Georgia Dynamic Cellulosic Ethanol • Produced from Georgia’s 20 million tons of timber harvest byproducts • Feedstocks: switchgrass, wood, hay, plants and garbage • Range Fuels in Soperton will be the nation’s first cellulosic ethanol plant – broke ground last week.

27. Agriculture: The Georgia Dynamic Wood Pellets • Feedstocks: wood (sawdust, bark, logging debris) • Ex: Appling County Pellets (subsidiary of Fram Renewable Fuels) • Plant established this year; will market product to Europe • Produced from timber harvest byproducts

28. Agriculture: The Georgia Dynamic The Bioenergy Corridor • Georgia is ideally positioned as The Bioenergy Corridor of the U.S. • We have the natural resources • We have the academic resources • We have the technology resources • We have the commitment

29. Agriculture: The Georgia Dynamic The Bioenergy Corridor: Natural Resources • Georgia has the most privately-owned timberland in the U.S. (92% of 24.2 million acres) • 11 million acres of farmland

30. Agriculture: The Georgia Dynamic The Bioenergy Corridor: Academic & Technology Resources • University partnerships with UGA’s College of Agricultural and Environmental Sciences • Incubators to help start-up companies develop and commercialize products and address timely issues like drought

31. Agriculture: The Georgia Dynamic The Bioenergy Corridor: Incubators • Agriculture Center of Innovation in Tifton one of six “solution centers” in the state (www.agriculture.georgiainnovation.org) • National Environmentally Sound Production Agriculture Laboratory (NESPAL) • Ga. Tech Research Institute (GTRI) Agricultural Technology Research Program • Food Processing Advisory Council (FoodPAC) • Herty Advance Materials Development Center

32. Agriculture: The Georgia Dynamic The Bioenery Corridor: Commitment • Partnership among GDEcD, GEFA and GFC; more to come • Bioenergy an important part of state energy plan • EPD expedites permitting process for biofuels facilities (90 days max) • Legislation passed to reduce sales taxes on ethanol and biodiesel companies • Grants available from Herty, other agencies • State fleet includes more than 750 alternatively-fueled vehicles

33. Agriculture: The Georgia Dynamic Georgia-Grown marketing program • Increasing awareness and demand for locally-grown products • Partnership between state’s Trade team and Department of Agriculture to promote Georgia-grown products within state, around country and throughout world

34. Agriculture: The Georgia Dynamic “Georgia-Made, Georgia-Grown” • New agritourism initiative launched by Georgia Tourism Foundation & state’s tourism division • Encourages residents and visitors to purchase locally-grown, locally-produced items • Includes farmers, craftspeople, food-packers & processors, artists, etc. • Goal is to sustain and nurture Georgia’s rural economies

35. Agriculture: The Georgia Dynamic Agritourism • $1.7 billion industry in Georgia • Helps family farms remain profitable • Visitors seek authentic experiences to reconnect to their past • Agriculture is the thread that ties Georgia’s heritage together

36. Agriculture: The Georgia Dynamic • Farms engaging in agritourism report that it generates 41% of their revenue • Great potential to expand across the state, maintaining Georgia’s agricultural heritage and providing rural economic development. • Symposium today w/statewide partners to discuss ways to move forward

37. Agriculture: the Georgia Dynamic Mission: to strategically deliver economic development throughout the state by… • Attracting new business investment • Supporting the expansion of existing industry & small businesses • Locating new markets for Georgia products • Attracting tourists from within and outside the state • Promoting GA as a desirable location for entertainment businesses and projects Vision: to be the pre-eminent economic development team in the world – a unique public and private partnership working together for Georgia.

38. Agriculture: the Georgia Dynamic • Critical Success Factors • Working as a team • Being accountable • Building relationships • Delivering measurable results • Giving value to our customers • Acting with integrity • Being proactive and strategic

39. Agriculture: the Georgia Dynamic The world is flat and global outreach is a priority • Georgia has 20th largest economy in world • Last year, international companies accounted for: • 17% of project announcements • 17% of total jobs announced • 43 countries operate over 1,600 internationally-owned facilities

40. Agriculture: the Georgia Dynamic Why is this important for Georgia’s agribusiness? • Agriculture is one of Georgia’s largest exporters • Companies who trade are located in 88% of Georgia’s counties • International companies pay about 15% more than U.S. companies • Foreign investment brings in new research, technology, and skills • In 2003, affiliates of foreign companies spent • $30 billion on research and development • $109 billion on plants and equipment • These advances are often adopted by locally-owned companies

41. Agriculture: the Georgia Dynamic Global Georgia Strategy • Focus on Georgia’s strategic industries like agribusiness • Raise Georgia’s visibility in key markets through highly targeted marketing initiatives (advertising & PR; events; collateral, web, etc.) • Build relationships with in-market key decision makers • Repeated direct follow-up with such decision-makers • Targeted marketing strategy for each country’s top 3 industries

42. The Georgia Harvest

43. The Georgia Harvest Recent Successes • China • Lehui (Kingwasong) – June 06 – 200 jobs • Food-processing plant in Newnan • General Protecht – May 07 – 240 jobs, $30 million • Sany – Sept. 07 – 200 jobs (potent. 600), $30 million • India • Wipro – Aug. 07 – 500 jobs

44. The Georgia Harvest Recent Agriculture Successes Roastwood Materials, Brooks County 52 jobs $2.5M Standard Functional Foods, Dodge County 77 jobs n/a Country Boy Meat Stix, Hart County 50 jobs $2M Boise Bldg Materials Distribution, Barrow County 50 jobs $12M Premium Waters, Inc., Coffee County 100 jobs $30M American Foodservice, Thomas County 35 jobs $3M

45. The Georgia Harvest Recent Successes Biofuels • Georgia’s vast agricultural resources • Sales tax exemption for biofuels • Recent project locations • Range Fuels (cellulosic ethanol) • First United Ethanol (corn) • C2 Biofuels (wood pulp)

46. The Georgia Harvest Goal: Georgia’s Agribusiness economy will be ranked one of the top 3 in the U.S. by 2020.

47. The Georgia Harvest How GDEcD grows business in Georgia • Building relationships throughout state & the world • Building partnerships in Georgia’s communities & other entities • Building competitive business assets and marketing strategies

48. The Georgia Harvest How agribusiness community can work with GDEcD • “A successful team is a group of many hands but of one mind.” • Look for opportunities to partner • Get to know what is important to the communities you work with • Continue to act regionally and encourage others to do so

49. The Georgia Harvest Dr. Fanning: “Stay alive as long as we live.” • Partnership engagement • Leadership in industry • Fulfillment of goals

50. Georgia Department of Economic Development