1 / 10

Sephora

Sephora. Julie Smith, RJ Sohler, Hanh Nguyen June 5, 2006. Background. Founded in France in 1969 by Paris-based LVMH Moët Hennessy Louis Vuitton 515 stores in 14 countries worldwide 126 stores across North America. First U.S. store in New York in 1998,

emily
Download Presentation

Sephora

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Sephora Julie Smith, RJ Sohler, Hanh Nguyen June 5, 2006

  2. Background • Founded in France in 1969 by Paris-based LVMH Moët Hennessy Louis Vuitton • 515 stores in 14 countries worldwide • 126 stores across North America. • First U.S. store in New York in 1998, • First Canadian store in Toronto in 2004 • Sephora.com - Launched in the U.S. in 1999 and Canada in 2003

  3. Mission Statement • To build the most knowledgeable and professional team of product consultants in the beauty industry, Sephora developed "Science of Sephora."

  4. Washington Square Location • Only store in Oregon • Opened November 18, 2005 • Store placement based on online orders • Mostly from this zip code • Employees construct layout of each store

  5. Strengths • Samples of everything • Variety of products • www.sephora.com • Well-trained and educated staff • Blended and committed training • Not brand loyal • Non-commission based • Zone experts: skincare, fragrance, cosmetics (color) • Honor price adjustments • Prices listed on display shelves

  6. Strengths • Product Differentiation • New: black band • Testers: red band (try me) • Free Consultations/ make-over • Lighting, mirrors • Two entrances: mall & street • Not big beige box- distinctive architecture • Window displays change with new product launch • High-end brands (Chanel, Dior, D & G, Burberry, Armani)

  7. Weaknesses • Merging with JC Penney • Never offer gift with purchase • Display lighting in gondola melts testers • Unsanitary testers • Window display designed by corp. • Shrinkage

  8. Opportunities • Started in big “trendier” cities, now trickling down to smaller cities • 30 stores per year every year • Store opening in Downtown Portland Summer 2007 • Merging with JC Penney within a year • Oprah & other celebrities • Jessica Simpson & Courtney Cox • Men

  9. Threats • MAC Store opening in Bridgeport Village • Other make up retailers • Nordstrom • Meier & Frank • Victoria’s Secret • Bath & Body Works/ Body Shop • Personal selling (Avon/ Mary Kay)

  10. References • Von- Sephora Specialist • www.sephora.com • www.maccosmetics.com • www.distrijob.fr/enseignes/sephora_photo.jpg • www.smartweb.fr/.../Client/sephora/sephora.jpg • http://karen.deadsquid.com/gallery/albums/paris/IMG_1126_sm_Sephora.sized.jpg • www.fragrancex.com/.../sku/full/03958580914.jpg

More Related