1 / 11

7 Tricks to Utilize Big Data for Market Research

Big data hides customers’ tendencies and habits. There are 7 tricks to utilize big data for market research. Browsing rich insight, observing customers keenly, utilizing marketability, inferring social media reviews, capturing emails, ETL and analyzing the ascertained information help in developing business intelligence.<br>

eminenture
Download Presentation

7 Tricks to Utilize Big Data for Market Research

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Tricks to Utilize Big Data for Market Research www.eminenture.com

  2. Big data hides customers’ tendencies and habits. There are 7 tricks to utilize big data for market research. Browsing rich insight, observing customers keenly, utilizing marketability, inferring social media reviews, capturing emails, ETL and analyzing the ascertained information help in developing business intelligence. Eminenture.com

  3. Points to Consider: • Browse rich insight • keeps an eye on customers • Effective marketability • Surf on social media • Capture emails • Extract, Transform and Load • Analyze ultimately Eminenture.com

  4. 1. Browse Rich Insight • Do web scraping using tools • Study and know your audience • Access data from retailers and distributors • Consolidate all analytics, CRMs and so on • Extract conclusion Eminenture.com

  5. 2. Keeps an Eye on Customers: • Track customers via telemetry • Tap geo-location for frequent targeting • Research ethnography via telemetry • Take output of telemetry to learn customer behaviour • Predict what a customer will want in future Eminenture.com

  6. 3. Effective Marketability: • Observe marketing patterns • Relate them with customers’ KPIs • Develop consumers’ patterns and performance Eminenture.com

  7. 4. Surf on Social Media: • Create commercial page on social media • Detect customers satisfaction level • Check reviews to learn their expectations • Ascertain result of ad campaigns through a/c analytics Eminenture.com

  8. 5. Capture Emails: • Detect incoming traffic on your website or social media a/c • Save investigation calls and emails • Utilize them for email marketing • Deploy software to capture emails Eminenture.com

  9. 6. Extract, Transform and Load (ETL) • Extract data as per requirement • Import it from various sources • Consolidate it accordingly • Derive conclusion eventually Eminenture.com

  10. 7. Analyze Ultimately : • Capture customers’ marketing habits • Derive rich insight from it • Bring fore the analyst in you • Infer in the report what projections are Eminenture.com

More Related