1 / 14

Going Global

Going Global. Kevin M Brett November 14, 2012. “Shaken, Not Stirred…”. Istanbul, Turkey M16 Hdqrs. Shanghai, China Macau, China London “Tube” Scottish Highlands “Skyfall”. Globalization: A Fact of Life. “The World is Flat” Digital Communication Two-Way Symmetrical

emlyn
Download Presentation

Going Global

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Going Global Kevin M Brett November 14, 2012

  2. “Shaken, Not Stirred…” • Istanbul, Turkey • M16 Hdqrs. • Shanghai, China • Macau, China • London “Tube” • Scottish Highlands • “Skyfall”

  3. Globalization: A Fact of Life • “The World is Flat” • Digital Communication • Two-Way Symmetrical • English: Lingua Franca? • Anywhere in One Day • Outsourcing/Insourcing

  4. Worldwide Competition • Olympics • World Cup • Grand Slams • Intellectual Property • Subsidized Businesses • Tech Transfer • New Middle Classes • Protectionism • Free Markets?

  5. “Business Is War” • No Biz Is Totally Safe • Everything is in Play • Faced Extinction • Predatory Pricing • Sanctions • Temporary Peace

  6. Respecting Culture vs. Going Native • Speak the Language? • Understand Culture? • Local Media? • Frustrate Easily? • Politeness • Patience

  7. Geert Hofstede: Cultural Dimensions Theory • Five Dimensions • Power Distance • Individualism • Uncertainty Avoidance • Masculinity • Long-Term Orientation

  8. Power Distance High Low United States Austria Israel • Mexico • Saudi Arabia • China

  9. Individualism/Collectivism Individualism Collectivism China Japan Russia Latin America • United States • Canada • Western Europe

  10. Uncertainty Avoidance Tolerant Intolerant Japan China Greece • United States • Great Britain • Sweden

  11. Masculinity/Femininity Competitive Compassion Sweden Netherlands Spain • Germany* • Japan • United Kingdom

  12. Long Term/Short Term Long Term Short Term United States Canada Western Europe • China • Japan • Hong Kong

  13. Foreign Corrupt Practices Act • Since 1977, Illegal Under U.S. Law to Bribe Foreign Officials • Arose From “Bananagate” • Lockheed Scandals • Allows “Grease” or Facilitation Payments (e.g., US Passport, $60) • What About “Jollies?” • “Transportation Money?”

  14. Working Overseas? • Corporations (e.g., US-Based; Foreign Based) • Public Relations Agencies (e.g., Edelman, 40+ Offices Around the World, 4,000 Employees) • NGOs (e.g., Red Cross, Amnesty International, Greenpeace…) • Multilateral Approaches (e.g., UN, EU, ASEAN) • Speak the Language; Respect the Culture

More Related