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IDEOLOGY CREATES A WORLDVIEW. BY AND THROUGH THE SUBJECT. AN IDEOLOGICAL WORLDVIEW GIVES US A LENS THROUGH WHICH TO VIEW OUR WORLD. AN IDEOLOGICAL WORLDVIEW GIVES US A LENS THROUGH WHICH TO VIEW OUR EXISTENCE. IDEOLOGY IDEA -LOGY IDEAL -OGY.
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IDEOLOGY CREATES A WORLDVIEW BY AND THROUGH THE SUBJECT
AN IDEOLOGICAL WORLDVIEW GIVES US A LENS THROUGH WHICH TO VIEW OUR WORLD
AN IDEOLOGICAL WORLDVIEW GIVES US A LENS THROUGH WHICH TO VIEW OUR EXISTENCE
THEY MUST MATERIALIZE IN THE WORLD TO ENHANCE THEIR FORM. • IDEOLOGICAL CONCEPTS START APART FROM THE EVERYDAY DOING OF THE WORLD. • THEY START ON HIGH. • THEN THEY DESCEND FROM THE ETHER OUT OF THEIR ABSTRACTION TO FIND EMBODIMENT. IDEAS/IDEALSFORM THE “FABRIC”OF IDEOLOGY
IDEOLOGY FALLS INTO ITS FIRST OBJECT. • THE SUBJECT IS THE FIRST OBJECT OF IDEOLOGY. • THE INDIVIDUAL-TURNED-SUBJECT IS THE FIRST CREATION OF IDEOLOGY. • THE SUBJECT IS FORMED FROM IDEAS. LIKE A DRESS OR SHIRT FROM A TAILOR. • THE SUBJECT IS FORMED FROM A SYSTEM OF IDEAS THAT CREATES A PARTICULAR SUBJECT IN A PARTICULAR CONTEXT WITHIN A PARTICULAR CATEGORY. IDEOLOGY FALLSINTO ITS MATERIALITYTHROUGH THE SUBJECT
IDEOLOGY CREATES THE SUBJECT IDEOLOGY CREATES THE CATEGORY OF THE SUBJECT THE SIMULTANEOUS CREATION
TO MATERALIZE ITSELF IN ANOTHER DIMENSION. • WORDS-TUNED FLESH. • FLESH-TURNED-WORDS. • SYSTEM OF THOUGHTS TURNED INTO WORLDS • ALL THROUGH THE SUBJECT THE DESTINATION OF IDEOLOGY
THE SUBJECT IS THE FIRST OBJECT SUBJECT AND LANGUAGE • SYSTEMS OF THOUGHTS • WORLD VIEWS • IDEAS TURNED FLESH • NEED SUBJECTS FIRST WHO ENACT THEM • SUBJECTS WHO BECOME THESE IDEAS THOUGH A FRAME OF REFERENCE • SUBJECTS BELIEVE FROM A CERTAIN POINT OF VIEW • SUBJECTS TRY TO HAVE OTHERS BELIEVE AS THEY DO. THEY VALUE, CHERISH, DISCARD OTHERS FROM A CERTAIN POINT OF VIEW. • no ideology except by the subject and for the subject. BY SUBJECT WE MEAN THE SUBJECT OF LANGUAGE AND FOR LANGUAGE AND BY LANGUAGE. The subject of language is a subject that uses logos (or the language of logic) over being THE SUBJECT
IN ITS WANDERING, IN ITS NOMADIC WANDERING FROM ABSTRACTION TO MATERIALITY, IDEOLOGY CREATES A STRANGE INVERSION. • IT MAKES OF A PERSON A SUBJUGATED PERSON, AN INTERPELLATED PERSON, A SUBJECT WHO HAS NEW FOUND PURPOSE. THE STRANGE INVERSION
THE PURPOSE OF IDEOLOGY IS TO SUBJUGATE SUBJECTS TO ITS WORLDVIEW AND THE FUNCTIONING THAT IS PART OF IT.
THROUGH THE SUBJECT OTHER OBJECTS ARE MADE. • WE THINK THAT OBJECTS EXIST AND THAT WE APPEND WORDS TO THEM. • FIRST OBJECTS THEN WORDS THAT DESCRIBE THEM. • BUT NO! THROUGH THE SUBJECTCOMES THE STRANGE INVERSION
IDEOLOGY MAKES THE SUBJECT. • THROUGH THE SUBJECT, OTHER OBJECTS ARE CONSTRUCTED THOUGH A PARTICULAR WORLDVIEW THAT GIVES NEW, CONTEXUALIZED LIFE TO THE OBJECT WHICH IS REBORN, SO TO SPEAK, IN A DIFFERENT CONTEXT AND IS SEEN DIFFERENTLY. • THIS IS THE STRANGE INVERSION. BUT NO!
IDEAS AND IDEALS WRITTEN ON THE BODY • IDEOLOGY GIVES THE SUBJECT A FRAME OF CONSCIOUSNESS • FRAMED BY CONSCIOUSNESS • WE ARE FRAMED BY IDEATIONAL IMAGE SYSTEMS. • THESE IMAGES CREATE MEDIATIONAL IMAGE SYSTEMS • WE SEE OURSELVES, SEE OUR OWN IMAGES, SEE IMAGES-WITHIN-CLUSTERS-OF-IMAGES. • WE SEE CLUSTER-OF-IMAGES-WITHIN-MEDIATIONAL-IMAGE SYSTEMS. A NEW MATERIALITY
WE SEE OUR IMAGE THROUGH A MEDIATED SYSTEM OF IDEAS • THROUGH A SECOND SKIN: IDEAS, BELIEFS, SIGN CATEGORIES • THERE IS A TRANSPOSITIONALITY HERE: WE START WITH LOGOS, IDEAS, IDEALS, IN INTERPERTATION, IN THE INVERSION OF STARTING POINTS CLUSTERS-OF-IMAGES-WITHIN-MEDIATIONAL-IMAGE SYSTEMS.
THE INVERSION OF STARTING POINTS WHEN THIS HAPPENS, A NEW RELATION IS CREATED BETWEEN YOU AND YOUR WORLD
WE START FROM AN ABSTRACT FIELD OF PERCEPTIONS.WE START FROM A WORLDVIEW. • FROM IDEAS, • FROM WORDS, • FROM IMAGES, • FROM AN IDENTITY CONSTRUCT BORN OF IT. • WE START FORM LOGOS. • WE START FROM THIS WORLD VIEW THAT IS IMAGINARY • IDEAS END UP AS ACTIONS, AS ENACTED ACTIONS. • WE THINK, AND BEHOLD A THOUGHT TURNED ACT • THIS IS THE PERFORMATIVITY OF IDEOLOGY A RELATION TO A RELATION
Notice how the “thinking of thoughts” is no longer a voluntary act, notice how it becomes a “counterintuitive activity.”
Actions translate thoughts and convert them into another register. So we could arrive at this conclusion: ACTIONS MATERIALIZE THOUGHTS.
practices are governed by rituals which are part of the material existence of the ideological apparatus. • RITUAL IS CALCIFIED THOUGHT ENACTED SO OFTEN THAT IT IS FROZEN IN GESTURE, THE FROZEN GESTURE OF IDEOLOGY LAYERED AND TRANSFORMED. • I say trans-form-ation because we are witnessing the displacement of form in “the notional schema of ideology.” another layer in the materialization
I say trans-form-ation because we are witnessing the displacement of form in “the notional schema of ideology.”
THE CIRCUIT OF ENACTMENTIdeas are enacted within the material frame of day-to-day actions.Ideas are enacted within conditioned practices.
IDEA INTO ACTION INTO PRACTICE INTO RITUAL FOR INSTANCE, THE FAMILY IS THE-MATERIAL-MANIFESTATION-OF-THE-IDEOLOGICAL-APPARATUS, AS IS THE MEDIA, ETC. THE DESCENDING LAYERING PROCESS OF IDEOLOGICAL CREATION
WHEN WE ENACT IDEOLOGY, STRANGELY WE GET TO CREATE IT, WE GET TO BE CREATORS IN THE INSTANCE OF THE ENACTION
TRANSFORMATION, TRANSPOSITION, INVERSION OF POSITIONS, TRANSREFLEXIVITY, TRANS-SUBJECTIFICATION, TRANSNARRATION 1. TRANS-REFLEXIVITY: WE ARE SEEN EVEN AS WE SEE OURSELVES AGAINST AN IMAGE-REPETOIRE. 2, TRANSNARRATION: WE GET TO NARRATE THE INSTANCE EVEN IF WE ARE BEING NARRATED IN THE INSTANCE.
IN THE BEGINNING WAS LIFE ITSELF • IN THE BEGINNING WAS THE WORD THE REVERSED CHAIN