Comprehensive Google Analytics Guide Understanding New vs. Total Users By Lyxel&Flamingo

1. . Why Do I Have More New Users than Total Users on Google Analytics4? By LyxelandFlamingo It is one of the latest Google Analytics questions revolving across the internet. Google Analytics 4 is a popular service for business owners to measure engagement and traffic across apps or websites. The purpose of GA4 is to record all sessions of a single client or user over a website instead of creating a new session every time someone returns. It allows Google easy de-duplication and emphasizes what the users can implement over the site. Keeping that in mind, many businesses are now inclined towards the data obtained by Google Analytics 4. But there’s a question that has consumed the internet revolving around GA4! The question has arisen, as many business owners are coming across metric data saying they have more ‘new users’ than ‘total users,’ which isn’t logically possible for many people! So, what might be the reason behind it? Let’s go deeper into this Google Analytics guide for trying and understanding these possibly misunderstood variations in the GA4 metrics.

2. What is the ‘New User’ and ‘Total User’ Metric over Google Analytics 4? Google Analytics for beginners might be a bit complex to understand until explained! Therefore, before you get along with the answer to your question, if you are a new business owner and have just started with GA4, here is a brief explanation of the perks of Google Analytics and the depth of these two metrics. Users are one of the major elements for understanding how GA4 works. If you intend to get a complete hold of the building blocks of GA4 data, you can come across the explanation of sessions, events, hits, and users. There were only two metrics over Google Analytics which were ‘new user’ and ‘total users.’ But in 2022, after Google Analytics 4 came to play, a new metric, ‘Active Users,’ was added to the insights. Now, each of these metrics has a very straightforward explanation, but a detailed understanding would help you take these metrics forward for better business utilization: 1. New User

3. The number of active or current users who don’t have any previously recorded sessions are accounted as new users. These individuals are the users who visited your site for the first time and remained active for a while. Remember that GA4 won’t count the users as new who weren’t active on your site. If someone just accessed the website and closed the tab without spending time on it, then Google won’t count it as a new user session. But that’s how GA4 is different from that of Universal Analytics, where every site visit from a new user was taken into the record. It didn’t matter if they were active users or not. 2. Total Users Total users, a very straightforward definition, is the collective count of people identified as unique and returning visitors. It means when the users who were once tagged as new users revisit the site, they will be tagged as returning users. Thus, the number of new and returning users is calculated to update you on the total number of users.

4. 3. Active Users The new metric by GA4 plays a major role in determining the other two metrics listed above. A user cannot be considered new if he/she isn’t active on the site. And there are specific parameters that go into considering whether or not a user is active. They should have an engaging session over your site or app or when the analytics is collected. The users should be active over the site when GA4 collects the first_visit, user_engagement or first_open event. The first_visit collection of analytics data is for the users who visit the website for the first that has GA4 enabled. And, first_open is the analytics initiation to record the users who launched an app for the first time after installing/re-installing it. And the user_engagement initiation is when the application or webpage is in focus for at least a second. To read full blog click here SourceUrl- https://lyxelandflamingo.com/blogs/seo/why-do-i-have-more-new-users-than-total-use rs-on-google-analytics4/