How Google Ads Trends Can Help Your Business To Grow?

1. Google Ads Trends to Watch in 2023 Google frequently changes its search algorithms and regularly updates the Google Ads platform and its features. And every time it releases a significant update, it causes havoc in the advertising and SEO communities. Google is no longer making changes to make your and every marketer's lives difficult. One of the primary reasons for these changes is to make Google Ads more accessible and simpler to use while increasing ad reach and effectiveness. As a result, you must keep up with the latest Google Ads trends. Because if you fall behind, you will never be able to outperform your competitors and provide a solid ROI for your clients and business. And in this blog, we will show you the top Google Ads trends to look out for in 2023. Campaigns for Maximum Performance Most Google Ads campaigns you've ever run have some sort of targeting options that you can configure. You could select a set of keywords to target, or you could specify where you want your ads to appear. These strategies have no significant flaws and are actually preferred by experienced marketers. However, for people who are new to Google Ads, such as small business owners, this may not be the case. They frequently struggle to use the targeting options effectively, causing them to lose a lot of money. Google can also use the audience signals provided by marketers in PMAX campaigns to create a remarketing list or a custom audience. It enables the PMAX campaign to show the ads to a more likely-to-convert audience. As a result, advertisers can meet their campaign objectives more effectively. It is far easier to increase campaign reach and conversion value than traditional keyword-based Google search ads. Furthermore, PMAX campaigns enable marketers to display their ads across all Google platforms, including YouTube, Display, Maps, Search, Gmail, and Discover. Video Action Campaign Product Feeds Do you frequently use video ads to promote e-commerce businesses? If so, you'll be pleased to know that product feeds can now be added to Google video action campaigns. Let us demonstrate how it works. For example, if a YouTube user sees one of your product's video ads, YouTube will display a panel containing your company's products. If the user likes or is interested in any of the products, he or she can select one from the panel.

2. Following that, the user will be taken directly to the product page for the selected item on the e-commerce site. As a result, e-commerce marketers can shorten conversion times, increase sales, and increase revenue. Bidding Strategy for Video Action and Discovery Ads Based on ROAS Google Ads provides a variety of bidding strategies for various types of Google ad campaigns. Target ROAS allows you to make bids based on predicted average conversion values rather than conversion rates. Target ROAS bidding was previously available for all types of Google Ads campaigns except Video Action and Discovery ads. However, the Google Ads trend is about to change. Google recently announced that the target ROAS bidding strategy will be added to video action and discovery ads campaigns soon. Consent Mode Conversion Modeling The GDPR, or General Data Protection Regulation, compelled many businesses and website owners to develop and implement more stringent data privacy policies. This rule applies to Google as well. As a result, Google will launch Consent Mode in September 2020. It's a one-of-a-kind method that modifies how Google tags behave based on the status of visitors' consent on any website on the internet. Despite the fact that the primary goal of the Consent Mode is to make Google GDPR compliant, it introduces new challenges for marketers, particularly those who rely on Google Ads. Let’s see what Google says about the challenges related to the Consent Mode: “If a website visitor doesn’t consent to ads or analytics cookies, the Consent Mode will adjust the relevant Google tags in a way that they won’t read or write cookies for analytics and advertisement purposes. Without the aid of these cookies, marketers experience a gap in their performance measurements and lose the visibility of the users’ paths on their websites. It makes marketers unable to directly relate the users’ ad interactions with the conversions.” Integration with Shopify In recent years, Shopify has grown to become one of the world's largest e-commerce and marketing platforms. In fact, according to a January 2022 report, Shopify hosts 2.6+ million online stores worldwide, a 200% increase from March 2020. This was noticed by Google. That is why Shopify Integration has been added to the Google Ads platform. Increased Conversions Another new Google Ads trend that can help you improve conversion attribution modelling is Enhanced Conversions. This feature collects consented first-party data from your customers

3. (such as email ID, name, address, and so on), hashes it with SHA256, and sends it using conversion tags. Google can even match this conversion data to different types of ad events like views and clicks using the signed-in Google accounts. Google has stated that they will only report anonymized and aggregated conversions. To manually set Enhanced Conversions, use Google Tag Manager or Global site tags. Image Extenders Users of Google Ads can currently only create search ads using text, which makes them appear dated when compared to ads on Facebook and YouTube. Nonetheless, in July 2020, Google launched a beta programme for the display of image extensions in search ads. Users can go to specific landing pages by clicking on the images that appear with the search ads, just like they can with text-based search ads. And the price is the same as for text-based ads, with no additional fees. Finishing Up Google Ads trends mentioned in this article are either already popular and well-established, or will emerge at some point this year. However, the number of Google Ads trends is not limited to the ones listed here. As a marketer, it is your responsibility to stay alert and prepared to deal with any upcoming ad trends. Only by doing so and keeping your knowledge up to date will you be able to stay afloat in this ever-changing advertising market. Source URL: https://lyxelandflamingo.com/media-operations/google-ads-trends-to-look-at-in- 2023/