Important Role of WhatsApp in DTC world- A guide by Lyxel&Flamingo

1. How is WhatsApp Marketing Changing the DTC World? One of the industries with the fastest growth in recent years is Direct Customers, or DTC. By the end of 2025, the DTC industry in India alone is predicted to grow to a value of $100 billion, a sharp increase of 1,500% from its 2015 market cap. DTC brands are searching for new channels to effectively market their products in this quickly expanding digital environment in order to expand their businesses. And without a doubt, marketers' attention has turned to WhatsApp, one of the most widely used messaging services with a user base of 2 billion. What is WhatsApp Marketing? Any promotion or marketing activity that takes place on the social media platform WhatsApp is referred to as "WhatsApp marketing," which is a fairly broad term. DTC businesses typically use WhatsApp Business and the WhatsApp Business API to communicate with their clients, advertise their goods, and close sales quickly. Although companies can use personal WhatsApp to advertise their products, experts do not suggest it. After all, Personal WhatsApp cannot offer many of the contemporary features that the WhatsApp Business Platform can. For instance, spreading the word about a campaign or a product to lots of contacts. Why Should DTC Businesses Care About WhatsApp Marketing? There are many reasons for DTC companies to increase their WhatsApp marketing efforts. Before we continue our discussion, let's look at some facts. With more than 2 billion monthly active users, WhatsApp is one of the most widely used messaging services in the world. India has 340 million active users, Brazil has 100 million, and the US has 68 million. Additionally, this is the quantity of users who log onto WhatsApp at least once per month. For e-commerce or direct-to-consumer (DTC) businesses looking to reach the people in a developing nation with a sizable market, like India, this makes it one of the best marketing platforms available. How WhatsApp Marketing Can Help the DTC Brands? You should already be aware of the significance of WhatsApp marketing for DTC brands at this point. So let me now specifically demonstrate how it can benefit these D2C businesses. Acquisition and Generation of Leads- DTC businesses will be able to communicate with customers in both directions once they direct web traffic or potential leads to WhatsApp. The brands can then interact with customers and gather crucial data using WhatsApp chatbots. Businesses segment the group into different segments once they have enough data, identify the most qualified lead, and then move them along the sales pipeline. Shopping that's simple and intuitive- Another reason why WhatsApp marketing is a great promotion channel for DTC brands is the union of rich media capability and interactive UI. List messages, single-product & multi- product messages, effective call-to-action buttons, etc. are also included in the WhatsApp Business API. DTC brands can easily help their customers find the goods or services they're looking for by integrating WhatsApp Business with navigational tools like NLP. This will consequently lower cart abandonment and drop-out rates and increase conversion rates.

2. Provide Personalised Buyer's Guides- Nearly 66% of all customers expect DTC businesses to comprehend their specific requirements and expectations, according to a 2020 October Salesforce Survey. Chatbots for WhatsApp that are powered by AI can improve DTC brands' personal interactions with their clients. Additionally, it can direct customers all the way through the purchasing process until they make a purchase. With WhatsApp marketing supported by AI chatbots, businesses can present customers with tailored product recommendations based on price, customer preference, and other important variables. DTC companies can also make use of multilingual chatbots, which are essential for a smooth and natural conversation in places like India. Increased cross-sells and upsells- Using the WhatsApp Business Platform, it is simpler to suggest add-ons to customers based on their past purchases or preferred products. Businesses can occasionally use this information to suggest new products to customers based on past customer purchases. DTC businesses can easily boost cart values in this manner and attract repeat customers. Re-engage Your Customers with Success- Promotional Messages are one of WhatsApp marketing's most potent and effective features. Through a series of strategically planned Promotional Messages, DTC businesses can recover abandoned carts and re-engage their existing customers' or leads' attention because of the high message open rate and CTR of the WhatsApp platform. WhatsApp marketing allows DTC companies to: •Use reminders for abandoned carts to retarget leads and current customers. •Offer special discounts and other incentives to entice potential customers to purchase your product. •Reconnect with former clients by sending them feedback forms, news about the newest deals, product suggestions, etc. Conclusion According to Facebook IQ insight, 59% of all users would like to text brands to complete their purchase. Because of this, WhatsApp marketing has the potential to become one of the most significant means of promoting DTC brands' growth and sales. The WhatsApp Business Platform can use AI, as well as a number of other tools, to connect with clients personally. This will help DTC brands grow their businesses exponentially by increasing the conversion rate, ROIs, and customer satisfaction. Source URL- https://lyxelandflamingo.com/automation/how-is-whatsapp-marketing-changing-the-dtc-world/