Migrate Your Domain Without Losing SEO Juice By Lyxel&Flamingo

1. . How to Migrate Domain Without Losing Your SEO Juice? By LyxelandFlamingo Changing the domain might seem like a frightening job, but at times, such an initiative will be of utmost importance. For instance, if your business is about to change its brand name, maintaining consistency in your branding approaches is of utmost importance. Running your business on a specific domain URL but a changed brand name won’t seem suitable for the brand value. If not, then some businesses just want to switch their branding approaches upon using a shorter domain name. Irrespective of why you need to make this move, there’s a prime consideration on whether it would affect your current SEO rankings. Now, this is something horrifying for business owners to sacrifice their current rankings in order to meet the necessity of a domain change. But, with rightful considerations and paying necessary attention to details, you can implement this change without imposing long-lasting damage to your SEO. So, if you have plans to migrate your domain to a new name but don’t want to start off with your SEO from scratch, you are on the right page. This article will help you with ways and tips on how to migrate your domain without adversely affecting the SEO rankings.

2. What is a Domain Change Initiative for Brands? As stated earlier, there can be numerous reasons to change your brand domains. Suppose you come across a more user-friendly domain name, have changed your brand name, want consolidation of multiple domain names as one, or are tired of your existing domain. In that case, you might think of changing your domain to a new name. Before you learn how to change it while keeping your SEO alive, here’s some critical definitional understanding you should have about the initiative. You should know when you seek to replace your current brand domain, all of the linked sub-domains will also be changed. But the other parts of the URL structure will still be the same. All of the custom data analytics views that were created with the use of your current brand domain will be removed from the account when you are done replacing it with a new one. Domain change and transfer are two different things. But, some fresh entrepreneurs or business owners might get confused with the terminology. Domain transfer is when you change the host and transfer the website to an entirely new server. And domain change is about altering your current website address or URL.

3. Steps on How You Can Migrate Your Domain Without Losing the SEO Rankings So, if you have purchased the new domain and are set to configure it to your website, now is the time to take calculated measures toward keeping your SEO juice. Changing the domain name might seem easy by just changing the backend settings and starting to post content alongside the new domain. But there’s an extensive array of steps you should implement to make sure your SEO achievements survive this transition. Here are the steps for you to seamlessly migrate your domain with SEO parameters intact are: 1. Create a Complete Site Backup Imagine a situation where you start the migration process to the fresh domain. But suddenly, you get into some technical glitch and find out that the backup you rely on is incomplete or corrupted. Thus, you will be running into a significant problem! Therefore, changing a domain is considered a significant change! So, whenever you are onto something like that, create a fresh site backup of the database and files. It is the first and most crucial step before advancing to the core implementations. 2. Ensure the New Domain has a Reputation & Relevance Try and find out if the new domain you own has been previously registered or not! It is to ensure that you are not the company that is about to carry forward the bad reputation of the domain or pay penalties for a poor brand impression. There are specific tools available online for you to check if there are any issues with the new domain. You can visit the page to determine the history of a domain on what websites have been displayed over it. If the domain is fresh, that’s a green signal for you to proceed.

4. But, if you get some results, make sure you take a closer look at them all. Have a keen eye on determining if the websites were spam or were posting poor-quality content through the domain. In case you detect such irrelevance and a bad reputation with the domain, don’t go for it. It is because your SEO will take a blow as the irritated customers or old-site visitors associated with the domain will trouble your brand. 3. Run the Migration Once you have the backup and have examined the domain for its cleanliness to accommodate your brand for growth, get along with the migration process. Most SEO professionals will request you move small portions to the new domain. For instance, you can consider migrating one subdomain at a time.

5. In this way, you will be able to check how the search rankings are being affected; even though it is a practical approach but is very quite time-straining. Therefore, alternatives are preferred. Suppose you seek supported migration of the content to a new domain; your hosting provider will help you with the necessary process. Some have direct and automated options for you to migrate with just one click, whereas, in some, you might have to implement manual inputs. Check the same with your hosting provider and keep your CMS (Content Management System) in check. To read full blog click here SourceUrl- https://lyxelandflamingo.com/blogs/seo/how-to-migrate-domain-without-losing-your-s eo-juice/