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1. . SEO Mistakes – 6 Things That Can Kill Your SEO Ranking Creating a website requires more than simply design work. In the cutthroat digital world of today, a website's functionality and capacity to draw in visitors and turn them into qualified leads are critical. Nonetheless, a lot of websites continue to have common yet easily corrected errors optimization (SEO). that negatively impact search engine A website that accomplishes the trifecta of effective website design is one that effectively represents your brand, draws in the right audience, and generates leads that convert. Making a website that successfully accomplishes all three goals is not easy, but it is not unachievable either. For website designers and brand managers, the website's design is their primary concern. Their concerns regarding the website's appearance and its ability to accurately portray the brand are obvious. This may lead to a conflict between form and function. But you shouldn't undervalue SEO's contribution to attracting the right audience and producing leads. Below are a few SEO mistakes that you must avoid while working on your website. 6 SEO mistakes that can kill your SEO ranking 1) Not conducting adequate keyword research: Though SEO is not limited to keywords, a keyword strategy should definitely be in place for great SEO results. It is critical that you optimize using the right keywords,

2. as over 80 percent of solution and product decisions begin with a Google keyword search. You need to ask what search terms the consumers use to find a service or product like yours. Utilize the Google keyword planner tool first and then type those keywords into Google to understand the results that are provided. It is crucial to : ● Avoid being overtly broad to avoid getting irrelevant results. ● If you are conducting business in a certain location, act locally. ● Be specific (thinking long-tail is accepted as they will bring you genuine and better quality traffic) ● Avoid stuffing your website with all ‘highly competitive keywords. (otherwise, you will be spinning your wheels and producing little) ● Do not focus extensively on the number of searches monthly for the keywords you selected. ● Do not forget to check out your recent analytics and notice what is currently generating visitors. ● Not using analytics related to the sponsored search. (if you use Google Ads) The key takeaway here is to make time to assemble a good, well-rounded list. Do not be averse to the idea of updating the list occasionally. They should not be unchangeable. 2) Not employing your keywords correctly: This is again an important reply to the question of what are the common SEO mistakes. You must start using the keyword list after developing it. It can be surprising to see the number of companies with a list of keywords that do not use it. Having said that, there are incorrect ways of using keywords, and as we are focussing on mistakes, let us discuss those. Do not use them too much. Keyword stuffing is no longer acceptable and can result in penalties. When creating content or copy, insert them naturally. However, take care to put them in the correct places, such as H1s, H2s, etc. You must also use keywords in alt image tags and Meta descriptions and titles. To make sure that you have the material to support your keywords, map them to pages of your website. Avoid mapping too many on a single page. It is recommended not to optimize more than two closely related keywords for each spread, or else you risk spreading your content too thin. 3) Ignoring (or copying) Meta descriptions and titles:

3. It is frequently discussed that while Meta descriptions are not a Google ranking factor, Meta titles are, so why pay heed to them? It is because they aid users in identifying the need to click on a Google search result. It explains what users may anticipate about the content; it serves as your website’s sales pitch. Therefore, it is significant. Additionally, it might have an impact on the bounce rate of the website, which is a factor for ranking indirectly. Bounces are used by Google to understand whether the content is suitable for the search. If it is not suitable, you won’t appear in the search results anymore. That might or might not be a favorable thing. However, you must make sure that the meta descriptions are written well to inform a consumer what they will expect on your page in a precise manner. Furthermore, a lot of websites are thought to have duplicate Meta descriptions and titles, and some of them don't even have any descriptions as all. It is essentially a lost opportunity to let the user know, in your own words, what to expect on the page. In the event that a page lacks a Meta description, Google will automatically create one. It may have an impact on a website's rankings as well as organic click-through rates. Your bounce rates and click-through rates will improve if you take the time to write the Meta description correctly with keywords. 4) Neglecting design for mobile devices: As mobile devices become the primary access point to the web, designing for mobile devices is getting more important by the day. This is becoming more and more important as mobile devices become the default access point to the web. Take a look at these statistics from HubSpot: ● 96% of mobile search traffic is driven by Google ● The majority of Indians check their smartphone before they get out of their bed. ● While searching on their smartphones, over 51% of users smartphone found a new product or company (this percentage is going to be higher in due time) Google has made it simple to determine if your website is mobile-friendly. Simply enter your URL on their mobile-friendly test site.

4. A Google Search Console analysis can also be done by you. You might discover that the links that are clickable are too close to each other, making it difficult to click the relevant link on a screen that is smaller than a laptop or desktop. A mobile-friendly design is important, and a website that is not responsive can have an impact on your SEO. In fact, Google changed its algorithm in 2015 to support mobile-friendly sites. 5) Absence of intra-site linking: Linking your website’s pages together is crucial as it makes users explore your website more, boosting the time spent on the website and the number of web pages they have viewed. However, be careful to link utilizing the anchor text that offers users and Google insight. Use anchor text to link connected webpages rather than saying ‘click here,’ which is not helpful at all. However, you must not link every occurrence, or you will have an effect like keyword stuffing. 6) Disregarding data: As you create or improve your SEO strategy, you can gain a great deal from mining your present data. Verify which keywords are currently being clicked. Examine the most popular pages on the internet. When it comes to content and keywords, all of these inputs might help you figure out where to start. The likelihood is that if you are using Google advertisements, you will have access to a range of keyword data that will help you determine where to start. Which keywords generate clickthroughs and conversions? Which landing page brings in the most revenue? You can use all of the answers to these questions to help you with keyword research, metadata creation, and website content development.

5. Finishing Line To get the best results in terms of online conversions, you will need well-researched keywords that receive a high volume of organic traffic. One common tactic to achieve the desired result is to optimize each page of your website with keywords. This labor could be demanding and time-consuming. Priority must be given to the important pages on the website, such as the services, portfolio, contact, and about us pages. When combined with other digital marketing techniques like paid and social media marketing, keyword optimization can yield significant benefits. Many components come together to build an efficient SEO strategy, and each one is important in terms of the website's performance. Errors may occur in any other domain,However, it appears that the six blunders mentioned above are typical SEO pitfalls to stay away from. Even though SEO is a science and an art, you can succeed in SEO by avoiding these mistakes. SourceUrl- https://lyxelandflamingo.com/seo/seo-mistakes-6-things-that-can-kill-your-seo- ranking/