Troubleshooting Technical SEO: A Guide to Fixing Common Issues - Lyxel&Flamingo

1. 10 Common Technical SEO Issues and How to Rectify Them? It is the era of Google algorithm updates such as "Hummingbird," "Panda," and "Penguin." Acing the Search Engine Optimization (SEO) game in this era entails publishing high-quality content and earning links. Even if you have great content, if your website has technical or structural issues, your search rankings will suffer. The following are the most common technical SEO issues that can have a negative impact on your website's search rankings, as well as how to resolve them. 1.HTTPS is not secure: HTTPS site security should now be on your technical SEO checklist. When users enter their domain name, Google Chrome will display a grey or, worse, a red background with a "not secure" message if your site is not secure. Users may abandon your site in favour of the search engine results page because of this. The first step in this quick fix is to ensure that your website is using HTTPS. Simply enter your domain name into Google Chrome to accomplish this. If you see the "secure" message, your site is secure. How to Correct It: To convert your website to HTTPS, you'll need an SSL certificate from Certificate Authority. Once the certificates are purchased and installed, your website will be secure. 2.Your website's indexing is incorrect: If the answer is no, you may not have done the indexing correctly. Your pages will be invisible to both users and search engines if they are not properly indexed. The Verification Normative Procedure: To see how many of your pages have been indexed, enter "site:yoursitename.com" into the Google search box. How to correct it: If your website is not yet indexed, you can begin by adding your URL to Google. If your site is indexed, but there are many more results than expected, this could be due to spam or to older versions of your website being indexed rather than the correct redirects set up to link to your updated website. 3.No XML sitemaps: XML sitemaps provide Google search bots with more information about your website's pages. These enable them to crawl your website intelligently and effectively. How to correct it: If your website lacks a sitemap, you can create one yourself or hire a web developer to do it for you (and you land on a 404 page). Using an XML sitemap generator is the quickest and easiest way. If you're using WordPress, the Yoast SEO plugin will generate XML sitemaps for you. 4.Robots.txt is incorrect or missing: A robots.txt file that is missing is a major red flag, but a robots.txt file that is incorrectly configured may harm your website's organic traffic. How to correct it:

2. Contact your developer as soon as you notice "Disallow: /." It could be done for a good cause or just by chance. If your robots.txt file is complicated, as it is on many e-commerce sites, you should double-check each line with your developer to ensure it is correct. 5.NOINDEX meta robots are configured as follows: When used correctly, the NOINDEX tag indicates to search bots that certain pages are of lower priority. (For example, blog categories with multiple pages.) If used incorrectly, NOINDEX can severely harm your search visibility by removing all pages with a specific configuration from Google's index. This is a major SEO issue. How to Correct: When you see "NOFOLLOW" or "NOINDEX" in your source code, confirm with your web developer that they have done so for specific reasons. If you can't think of anything else, ask your developer to remove the tag or change it to meta name="robots" content="INDEX, FOLLOW">. 6.The page is not loading quickly: If your website takes more than 3 seconds to load, visitors will most likely navigate to another page. Page speed is considered during the user experience as well as by Google. How to Correct: The solution to a delayed page load can be simple or complex. The most common solution for increasing page speed is to improve browser caching, optimise or compress images, minify JavaScript, and improve server response time. Consult with your web developer to determine the best solution for the specific page performance issues that are affecting your website. 7.Different Homepage Variations: If you find that both "www.yourwebsite.com" and "yourwebsite.com" open the same page, it means that Google has indexed multiple versions of the URL. This has a negative impact on your website's visibility in search results. How to Correct It: First, ensure that multiple URL variations lead to the same standard URL. This includes versions such as "www.yourwebsite.com/home.html," HTTP, and HTTPS. Check every possible combination. The "site:yoursitename.com" command can also be used to determine which pages are indexed and whether they have multiple URLs. If you discover multiple indexed versions, you must set up 301 redirects yourself or with the assistance of a webmaster. You must also configure your Google canonical URL. 8.Unreliable Rel=Canonical: If your site contains duplicate or nearly identical content, you must use the rel=canonical tag (especially for eCommerce websites). Pages that are generated on the fly (such as blog post category pages or product pages) may be flagged by Google's search engine as duplicate content. The rel=canonical element, like URL canonicalization, tells search engines which "original" page is the most important. How to Correct: This one also necessitates double-checking your source code. Rectifications differ depending on your web platform and content structure. If you need assistance, contact your web developer. 9.Repetitive Information:

3. Many sites suffer from duplicate content as more businesses use dynamically generated websites, content management systems, and global SEO. It may confuse search engine bots, making it difficult to provide relevant content to your target audience. How to Correct: These three issues can be addressed in turn by: •Appropriate rel=canonical •A suitable arrangement. •Correct use of hreflang tags. Other suggestions for reducing duplicate content on Google's support page include using top-level domains, 301 redirects, and limiting boilerplate text. 10.There are no Alt Tags: Any images that do not load properly or do not have alt text are wasting SEO potential. The image alt tag property assists search engines in indexing a page by informing the bot about the image. It's a straightforward method for improving your page's search engine rankings by incorporating eye-catching visuals that also improve the user experience. How to Correct: Broken images and missing alt tags are frequently discovered during a technical SEO audit. When you conduct regular reports to check on your picture content as part of standard operating procedures for SEO, it is easier to maintain and keep up with image alt tags across your website. Conclusion Investigating the top technical problems - and their appropriate solutions - is the most effective strategy for significantly increasing your SERP visibility. This can also significantly improve the searcher's experience on your website. You can identify areas for improvement on your website by looking at what technical issues are causing the most problems for searchers. This will help reduce the time it takes a searcher to find the information they require on your website, resulting in improved SERP visibility. Source URL: https://lyxelandflamingo.com/seo/10-common-technical-seo-issues-and-how-to-rectify-them/