Verified and Approved: Brand's Success on Flipkart Marketplace- Lyxel&Flamigo

1. Brand Approval Brand Approval on Are you a seller looking to sell products from a specific brand on Flipkart? If this is the case, you must obtain Flipkart brand approval. Flipkart does this to ensure that no one is selling unauthorised products on their platform and that the sellers have permission to sell them from the brands or the government. on Flipkart Marketplac Flipkart Marketplace e In this article, we will learn about the different types of brand approval and how to get brand approval from Flipkart. Types of Brand Approval Types of Brand Approval Flipkart has two distinct brand approval processes for two distinct product categories. One is for everyday items such as electronics, accessories, furniture, and anything else that isn't food or supplements. The other procedure is to obtain permission to sell branded food and supplements. Please keep in mind that these two products have different brand approval procedures and will necessitate additional paperwork before you can begin selling on Flipkart. Type 1: Type 1: Trademark/Brand A Trademark/Brand Authorization Letter/ Invoice/ MRP Label/ Product Image/ Packing Images. uthorization Letter/ Invoice/ MRP Label/ Product Image/ Packing Images. When you apply for Flipkart brand approval, Flipkart will usually ask you to submit these types of documents. Furthermore, before you can sell products from any brand on Flipkart, you must submit a trademark or brand authorization letter for some categories. According to the most recent Flipkart guidelines, you must now upload invoices related to the purchase of products from a specific brand. Type 2: FSSAI Mark and L Type 2: FSSAI Mark and Licence Number/ Manufacturing Date, Shelf Life, Expiry Date/ MRP/ Veg or Non icence Number/ Manufacturing Date, Shelf Life, Expiry Date/ MRP/ Veg or Non- -veg Mark/ Manufacturer or Importer/ Ingredients and Nutrition Information. Mark/ Manufacturer or Importer/ Ingredients and Nutrition Information. Aside from the standard product categories, Flipkart has a separate category for registering food-related and supplement products that require an FSSAI licence number and mark. If you want Flipkart brand approval for these types of products, you must submit the necessary documents, which differ from the type 1 documents mentioned above. veg Documents Required for Documents Required for Flipkart Brand Approval We will ignore the brand approval procedure for food and supplement brands because we will be discussing the brand approval process for most products. Now, here's a list of documents you'll need to gather for Flipkart brand approval: Flipkart Brand Approval •Certificate of registration for a trademark •Letter of authorization from the brand (must come from the brand itself) •Invoices received from authorised suppliers or distributors. •Product photos •Images are being packed. •MRP labelling (However, you do not need to create new MRP tags if your products are branded items from other companies. After all, brands typically include MRP tags with their products.)

2. Flipkart Brand Approval or Audit Process Flipkart Brand Approval or Audit Process Flipkart brand approval is a type of verification process performed by a dedicated team of professionals at Flipkart. The company may also send one of their auditors or agents to inspect your goods and physical premises. Flipkart must also ensure that you, as a seller, follow all legal and business guidelines when selling a specific product. Physical verification ensures that you are not involved in any fraudulent activity. For example, if you sell food, you must have an FSSAI licence issued by the government. The Flipkart team will then review your product and business-related documents. The Procedure for Obtaining Flipkart Brand Approval The Procedure for Obtaining Flipkart Brand Approval The following are the steps you must take to obtain brand approval on Flipkart and begin selling branded products without risk: •To begin, log in to your "Flipkart Sellers Panel" and select the "My Listings" option. •When you arrive at the page, click the "Add New Listings" button in the top-right corner of the screen. •You must now select the "Add a Single Listing" option. •Next, locate and select the "Category" in which you wish to obtain Flipkart brand approval. •When you've finished choosing your category, click the "Select Brand" button. •Then, concentrate on the "Check for the Brand you want to sell" box. You'll see a blank box with the text "Enter Brand Name" here. •Click on the box, type the brand name you want to sell on Flipkart, and then click the "Check Brand" button. •Finally, the section on the right side of the screen will indicate whether you are authorised to sell products from that brand on the Flipkart marketplace. If you do not have the required brand approval, Flipkart will request that you submit a few documents and apply for brand approval. Proceed Proceed Further When you click the "Apply for Brand Approval" button, you will be taken to a new page where you must write or upload the following information: Further •The brand name is self-evident. All you must do is mentioned the brand or company's name. •Brand Logo: You must upload the brand's logo here. However, it is not required. •Brand Website Link: The link to the official website of the brand for which you want Flipkart's approval. Again, it is not required. •Where do you currently sell this brand's products?x: You must choose one of the available options for this option. This is to inform the Flipkart Brand Approval team if you already sell products from this brand on another platform. You can, of course, ignore this option. •MRP Tag Example Images: You can upload images of MRP tags that you have received from the brands or companies from which you are sourcing your products in this section. •Do You Own the Brand?: You should select "No" because you are sourcing your products from this brand and do not own the brand. •Kindly Upload One or More of the Following Documents: This is the most important section. You must submit a photocopy of any of the following documents to get Flipkart brand approval: ▪Brand authorization letter (This document must be signed by the owner of the brand) ▪Copy of a category-specific government licence (for example, if you plan to sell foods and nutrients, you must upload an FSSAI certificate). ▪Purchase bill or invoice copy

3. After completing the application form and submitting the required documents, simply click the "Apply" button, and the application for brand approval will be forwarded to the Flipkart team. Conclusion: Waiting for Brand Approval Conclusion: Waiting for Brand Approval When you submit the application form online, a "Form Submitted Successfully" message should appear on your screen. If you see that, it means your application was submitted successfully, and the Flipkart team will review it as soon as possible. In most cases, the Flipkart team will respond within 48 hours of receiving your submission. Flipkart brand approval, rejection, or error will be returned. If you receive a rejection or error, carefully review your application and correct any issues that may have contributed to the error. If you successfully resolve the issues and submit the necessary documentation, you should be able to obtain brand approval and permission to sell the product relatively quickly. Source URL- https://lyxelandflamingo.com/third-party-marketplaces/brand-approval-on-flipkart-marketplace/