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Direct Data Entry and the 24 Hour Museum. www.24hourmuseum.org.uk. www.show.me.uk. What is the 24 Hour Museum?. www.24hourmuseum.org.uk The UK’s national virtual museum Using the Internet to promote UK museums, galleries, heritage attractions and their websites
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Direct Data Entry and the24 Hour Museum www.24hourmuseum.org.uk www.show.me.uk
What is the 24 Hour Museum? • www.24hourmuseum.org.uk • The UK’s national virtual museum • Using the Internet to promote UK museums, galleries, heritage attractions and their websites • Funded by the DCMS through MLA
What’s on the site? • News, exhibition reviews, features & trails • Dedicated sections for kids, museum professionals and teachers
Driven by a living database Database holds information on around 3700 UK museums, art galleries, science centres and heritage attractions
What does DDE bring to the site? • Exhibition listings • Collection details • Visitor information • Educational resources • And more
The 24 Hour Museum works for you Over 85% of respondents to a recent survey (2005) said using the 24 Hour Museum had made them more likely to visit a museum or gallery.
Audience growth • Doubled every year since 1999 • Nearly 6 million visitors in 2005 • 700,000+ average monthly visitors 2005 • Average visit over 15 minutes
How do we keep the site fresh? • Updated daily • Accessible, entertaining, jargon-free • UK network of volunteer student writers • Museums enter information themselves using “Direct Data Entry” - DDE
What are the benefits of DDE for museums? • It’s free! • Web presence for those without their own websites • Enhanced presence in Google for existing sites • All museum personnel can use it • Simultaneous submission to multiple sites
One form submits information to: • 24 Hour Museum • Show me • 24 Hour Museum City Heritage Guides • Museums & Galleries Month • Other external partners like Visit Britain • Google and others via event RSS feeds
How to use it • Contact us for your institution’s access details – user name and password • Go to “for museums” section press the “link to DDE” button • Enter your user name and password
“I’m much impressed by this elegant and user-friendly way of keeping your database up to date.” Hugh Thomson, Senhouse Museum Trust “A brilliant idea!” James McGregor, Bedford Museum “It’s a wonderful resource!” Sue Latimer, Bury Art Gallery Museum “Surprisingly easy” Jules Norris, The Regency Town House “DDE means we can update info as we make decisions.” Elaine Fischer, British Red Cross Museum What people are saying about DDE