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Media and Metadata

Media and Metadata. Sam Bogoch Director for Design, Interplay 11/5/2010. Who is Avid?. Avid Confidential. Who is Avid?. Workstation. Workgroup. Platform. 1990’s. 2000’s. 2010’s. Avid Confidential. Media. Avid Confidential. Media and Metadata. Avid Confidential.

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Media and Metadata

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  1. Media and Metadata Sam Bogoch Director for Design, Interplay 11/5/2010

  2. Who is Avid? Avid Confidential

  3. Who is Avid? Workstation Workgroup Platform 1990’s 2000’s 2010’s Avid Confidential

  4. Media Avid Confidential

  5. Media and Metadata Avid Confidential

  6. Media and Metadata - Theory Avid Confidential

  7. Media and Metadata - Reality Avid Confidential

  8. Why is this? • Management tools have lagged behind creative tools • A linear, tape-based model worked for a long time • Content is interesting – Databases are dry! • Most media people are visual thinkers Avid Confidential

  9. What can we do about it? • Provide accessible systems to help manage this stuff • Creat new business opportunities for our customers • Ensure source media are 100% findable and reusable • Keep listening and responding to our customers Avid Confidential

  10. Interplay Media Asset Manager Avid Confidential

  11. Interplay Media Asset Manager Avid Confidential

  12. Interplay Media Asset Manager Avid Confidential

  13. The structure of a MAM Production Scene 2 Scene 1 Scene 3 Take 2 Take 1 Take 3 Images left Images left Audio Atmo Images left Images left Images left Images left Audio Atmo Images left Images left Images left Images left Audio Atmo Images left Images left Images left Images left Images left Images left Audio Dialog Images left Images left Images left Images left Graphics & other Images left Prod. notes Images right Audio Speech Audio Speech Audio Speech Audio Amb Audio Music Audio Music Audio Music Audio Music Audio Music Audio Music Avid Confidential Audio Music Audio Effects

  14. Where we’re headed Avid Confidential

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