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ANILA | ANKITA | KARAN | KAVITA | KONARK | KUNAL | MAULIK

ANILA | ANKITA | KARAN | KAVITA | KONARK | KUNAL | MAULIK. mavericks. Design Challenge . How might we encourage consumers to buy & shop local. What is local?. Kirana Stores General Provision Stores Company/Multi Brand showrooms (e.g. MK Retail) Co-Operative stores ( Hopcoms )

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ANILA | ANKITA | KARAN | KAVITA | KONARK | KUNAL | MAULIK

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  1. ANILA | ANKITA | KARAN | KAVITA | KONARK | KUNAL | MAULIK mavericks

  2. Design Challenge How might we encourage consumers to buy & shop local.

  3. What is local? Kirana Stores General Provision Stores Company/Multi Brand showrooms (e.g. MK Retail) Co-Operative stores (Hopcoms) Dhabhas/Darshinis Pan/Beedi Shops

  4. Source: Gilbert David (2008), Retail Marketing Management, Pearson Press, Delhi)

  5. Source: Gilbert David (2008), Retail Marketing Management, Pearson Press, Delhi)

  6. Personas Student Housewife with Child Married working women Kirana Owner

  7. Current Scenario 1 Kirana and Local Stores don’t currently have the visibility of big branded stores, malls, and shopping complexes

  8. Current Scenario 2 Consumers visiting local shops and vendors are skeptical about the quality of goods + services they are purchasing

  9. Thoughts 1 • One way this problem can be solved is to bridge the consumer and the small local retailer via more meaningful interactions

  10. Thoughts 2 • Having a listing, explanation and awareness guide on where local stores/shops are, what they offer, and the types of goods, products they stock  all help in achieving greater visibility for the local enterprise

  11. A Web App (with subsequent Mobile App) which aims to inform, educate and direct consumers in a given area of Bangalore – with respect to the kinds of local stores, shops, bazaars and other informal store layouts they can avail goods and services from Our Proposal Direct Inform Educate

  12. Key Questions What is Local in our context? What Categories of Local Stores exist? What goods and services do these Local stores offer?

  13. Service Concept

  14. Prototype

  15. Prototype

  16. Service Ecosystem

  17. Business Model Canvas

  18. Future of Service Vendors, Buyers, Sellers and Suppliers interact at a higher level Local Community gets involved in this Our idea encompasses this stage Dedicated effort (NGO or Collective) towards improving Local Vendor layouts

  19. Thank You!

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