2011 lppco Brand O pportunities - “ Ping Pong Application” Descriptions

1. 2011 lppco Brand Opportunities - “Ping Pong Application” Descriptions • Mobile Ping Pong Party Add-on • Ping Pong Parlour (Kids/Families) • Queen Of Hoxton “TUES NIGHT INN” • Bloomsbury VIP Ping Pong Room • Corney & Barrow Summer Ping Pong • Branded Venue Roll-Out • University Event Series Roll-Out • www.lppco.com • **NB Detail contained within is summary form only

2. 1. Mobile Ping Pong Party Add-On • Applications include: • Festivals / Back-stage / green rooms • After-party entertainment • Media zone for interviews • Branded/VIP tournament (bundling TV/media) • Celebrity / Charity tournament • Branded Consumer experiences • Basic Package includes: • Quality high-end equipment (eg PUMA) • Equipment inc. branding, design & colouring • Event staff inc. trained umpires & tournament managers (if required) • Pro-players for trick-show exhibition • Full logistics • 1.

3. Sample Applications • Branded or sponsored concepts: • PeroniPing Pong Classic Festival Tour • PEPSI MAX Ping Pong Classic @ Cannes Film Festival • Vitamin Water VIP Lounge @ SOHO HOUSE • Suitable for: • Award shows, Conferences, Festivals, Corporate Parties, Fundraisers, Product launches, TV/Media zones • Bespoke production: • DJs, inflatable tent & branding, lighting, Wimbledon-themes, other custom production eg Airstream E: info@lppco.com W: lppco.com FB: facebook.com/WSOPong

4. 2. Branded “Ping Pong Parlour” for Kids & Families • Applications include: • Consumer experiences (eg brand launches) • Sponsored entertainment (eg Kids Zones @ festivals) • Kids/family entertainment (eg celebrations) • Basic Package includes: • Mini ping-pong tables & equipment • Equipment branding & design inc.colouring • Event staff inc. trained umpires & tournament managers • Top players for trick-show exhibition • Full logistics • Bespoke options • Inflatable tent & branding, lighting, other custom production egAirstream, picket fencing, artificial lawn • Suitable for brands like Ben & Jerrys, Innocent, Nintendo, Gap Kids, Kellogs, Cadbury

5. 3. Queen Of Hoxton (Shoreditch, London) Happening Now: Summer 2011: • “Tues Night Inn” weekly social concept features World Series Of Pong, hosting weekly tournaments • Night involves local drink promotions, pizza, DJs, foos-ball, terrestrial TV, Sega video games, pib-ball • Receives press in dailys like Shortlist • World Series Of Pong-branded table is in venue 24/7 • Opportunity for event sponsorship plus promotion tie-ins (i.e. play ping pong and get 3 for 2) • In summer, the Roof-Top opens typically with theming, holding private parties for up to 150 • lppco will produce a Wimbledon-themed ping pong village, with green TT kit, artifical turf, picket fencing • We will soon be scouting for sponsors for the ping pong add-on Event Rights Opportunity E: info@lppco.com W: lppco.com FB: facebook.com/WSOPong

6. 4. Bloomsbury Bowling Lanes (Holborn, London) – Ping Pong VIP Room • Opportunity to turn the Red Room into a 2 x table dedicated ping pong installation with DJ booth & bar for private hire (The [SPONSOR] Red Room) • This 100 person capacity room adjacent to the 300 capacity King Ping Suite • Can hold 2 ping pong tables, plus has karaoke facilities • At minimum, fit out with high-end branded TT equipment plus further bespoke room design as required with sponsor branding • Suitable for beverage or apparel company E: info@lppco.com W: lppco.com FB: facebook.com/WSOPong

7. 5. Corney & Barrow Summer Ping Pong • Enjoy outdoor ping pong on the Exchange Square lawn complete a gourmet BBQ, all in the heart of City • Format likely to be combination of leagues (doubles) & free-play, with additional option for bookings of organised events for 20+ with lppco • Opportunities to sponsor the above summer promotion produced and managed by lppco (C&B will sell the concept to their customers and database of over 50,000 customers & corporate partners) • Scope TBD but likely to be summer-long @ 2 sites (the marquee City site Exchange Square behind Liverpool St & Fleet Place) E: info@lppco.com W: lppco.com FB: facebook.com/WSOPong

8. 6. Branded Venue Roll-Out • Multi-site & date bar tournament or event series, modelled on Budweiser’s 2008 Hard-Bat Classic 2008 • Option to roll-out World Series Of Pong or develop a new brand-owned concept using the WSOPong platform • Best suited for a beverage brand looking to develop a unique, fun, grass-roots campaign, tied-in with local venue promotions and sales • Tie-ins with social media & TV (eg reality show following contestants) • lppco would help shape concept, then produce and manage event promotion, from kit procurement and branding though to event management E: info@lppco.com W: lppco.com FB: facebook.com/WSOPong

9. 6. UK University Roll-Out – Social Ping Pong • Similar to “5” however targeted at Universities • Would form part of or align with ETTA objectives to increase participation on campus - initial target is 8 named Uni’s for Stage 1 • Option to roll-out World Series Of Pong or develop a new brand-owned concept using the WSOPong platform eg Puma Social • Best suited for a brand partner looking better engage with this demographic, develop a Student Brand Ambassador framework modeled on Red Bull to drive programme • Tie-ins with social media & TV (eg reality show following contestants) • lppco would help shape concept, then produce and manage event promotion, from kit procurement and branding though to event management E: info@lppco.com W: lppco.com FB: facebook.com/WSOPong

10. Branding Capabilities

11. Who are the lppco? • TheLondon Ping Pong Company(lppco)is a new, specialist event agency uniquely blending sport, music, art, and entertainment • We create exciting social and corporate event experiences with ping-pong • To see a video of what we do, go to www.lppco.com to view The World Series Of Pong Slam Jam Finale 2010 (a lppco events concept) • Please contact us at info@lppco.com for further details on a full range of services and capabilities

12. Why ping pong? Ping pong can be played anywhere by anyone. It’s fun, active, & highly social when combined with new venues, music (DJs), organized teams competition. Importantly, it is an inexpensive form of entertainment. It’s revival and cool-factor is being driven in the US/UK by • celebrity ping pong parties (e.g. 50 Cent), • ping pong clubs (e.g. SPIN NY backed by Susan Sarandon) • global marketing campaigns (e.g. Puma Social) • rockers like Kings Of Leon & Foo Fighters constantly playing on tour

13. Contact Us E: info@lppco.com W: www.lppco.com FB: facebook.com/WSOPong “Uniquely blending sport, music, art, & entertainment, we create exciting, social event experiences using ping pong” **For an example of an exciting lppco event application, view the WSOPong Slam Jam promotional video and prior event photography @ lppco.com& facebook.com/WSOPong