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Not just an idea…

Entrepreneurship & Innovation ( 2011-12 ). Members: Javi Bueno Gonzalo Cheliz Fco . José Perez-Hinojosa Victor Rodríguez Jose Manuel Rodríguez Alex Rodríguez. Not just an idea…. Initial Idea. Manage all Mall from an app

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Not just an idea…

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  1. Entrepreneurship & Innovation (2011-12) Members: JaviBueno Gonzalo Cheliz Fco. José Perez-Hinojosa Victor Rodríguez Jose Manuel Rodríguez Alex Rodríguez Not just an idea…

  2. Initial Idea • Manage all Mall from an app • Get interaction between users and shoppers • Try to make easy the fact of going shopping • Keep the head in your targets • Renew selling way

  3. Our Team • Javi Bueno Product Management & Bussiness Development, Telematic Engineering (La Salle) • Gonzalo Cheliz Product Management & Architecture Designer , Computer Engineering (La Salle) • Fco. José Pérez-Hinojosa Software Development, & Storage Computer Engineering (La Salle) • Victor Rodríguez Architecture Designer & Distributed Systems , Telematic Engineering (La Salle) • Jose Manuel Rodríguez Management Consulting & Distributed Systems , Telematic Engineering (La Salle) • Alex Rodríguez Software Development & Storage, Computer Engineering (La Salle)

  4. Business Model Canvas v1.0 Developing the idea…

  5. Business ModelCanvas v1.0

  6. What we did • Surveyed users • Interviewed clients • Develop our software • Look into prices related with hardware needs • Try to find any competitor

  7. What we found • Diversity between users (useful, don’t care, useless) • We solve the fact of going shopping with all family - Kids may stay with one of their parents taking a meal while the other one is doing whatever else • Easy to adapt to the App • Not all clients are interested on changing their way of managing their products • They believe that is not necessary in small malls

  8. Business Model Canvas v2.0 Developing the idea…

  9. Business ModelCanvas v2.0

  10. What we found: • Some Malls were added while others rejected - The ones who rejected thought it was too expensive and not necessary • Analyzed the hardware possibilities we had • Looked for the most useful programming code to use • Some suppliers were too expensive

  11. What we did • Looked for new Malls who were willing to apply our system • We decided to use as hardware: • Tablets, posts and others • - .Net as programming code and others will be used soon • Searched new suppliers who offered us better prices

  12. Sales Model Expenses & Revenues

  13. 3 Years Sales Model

  14. Enterprise Sales Model

  15. Conclusions It will finally be applied…??

  16. Conclusions • Potential advantages - Save money with marketing and publicity - On time offers (daily, monthly,…) - Manage everything clients want with only one App • Easy to adapt to the App • Easy to implement & start • No competitors actually in the market • Users are receptive to that kind of changes • May it will not be applied because we don’t have enough economic resources for the moment

  17. Any question? TheEnd Will see how far we reach…

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