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Marketing. . .

Marketing. . . It’s ALL around you. Modified by Georgia Agricultural Education Curriculum Office July 2002. Slogan. A catchy phrase or jingle used to identify a product or company. Can you identify the following slogan phrases ?. They’re magically delicious. Two for me, none for you.

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Marketing. . .

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  1. Marketing. . . It’s ALL around you Modified by Georgia Agricultural Education Curriculum Office July 2002

  2. Slogan A catchy phrase or jingle used to identify a product or company

  3. Can you identify the following slogan phrases? • They’re magically delicious • Two for me, none for you • The fabric of our lives • Pizza! Pizza! • We do chicken right • Do the Dew • Just do it • Obey your thirst

  4. Can you identify the following slogan jingles or music clips?

  5. Logo An identifying symbol for a company or product

  6. Can you identify the following logos?

  7. What would be a good definition for “Promotion”? Letting people know about goods and services in a positive way that will make them want to buy.

  8. Why is it important for a company to use promotion? So consumers will know which products to buy.

  9. What 4 things does promotion usually tell us? • How to use the product • Where the product is available • The quality of the product • Other important information: • Price • Materials or Ingredients • Warnings or Hazards • Sizes, Colors, Styles

  10. What 4 elements does the promotion cycle consist of? Sender Message Feedback Receiver

  11. Why is feedback an important element of the promotion cycle? It helps the sender know if the message got through.

  12. What are 3 forms of feedback? • Attendance • People show up to an event • Concerts, Rodeos, Special Events, etc. • Contributions • People donate to a cause that they believe in • March of Dimes, Sub for Santa, American Heart Assoc. • Fund Raisers, etc. • Purchases • People buy the good or service • Stores, Catalogs, Internet, etc.

  13. What are the 3 major reasons to use promotion in marketing? • Inform • Tell the consumer about the product • Recipes that use their products • Warranties and Money Back Guarantees • Special Ingredients

  14. Remind • Give out items with company or product name and logo printed on them • Balloons • Key Chains • Pens • Rulers • Hats • T-Shirts.

  15. Persuade • Companies change their products hoping new customers will buy • Use appealing labels • Change the packaging • Power Words • New and Improved • Delicious • For a limited time only

  16. What are the 4 most common types of promotion? • Advertising • Advertising costs the company $$ to promote their product • Radio, TV, Newspaper, Magazines, Billboards, etc. • Sales Promotion • Ways that entice customers to visit the store or buy the product • Coupons, Contests, Rebates, Free Samples, Window Displays, etc. • Personal Selling • One salesperson works with one customer • Face-to-face; one-on-one help to convince the customer to buy • Publicity • Company gets recognition for doing good things • Sponsoring events, donating to a cause/charity, community service, etc.

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