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Competitive advantage The RBV view

Competitive advantage The RBV view. SoS 2014 Per Åman. Outside – in Market perpective. Strategy as position Environment – strategy - structure. Inside-out Resource B ased View (RBV). The firm as a ‘bundle of resources’ Resources are heterogeneous, unique

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Competitive advantage The RBV view

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  1. Competitive advantageThe RBV view SoS2014 Per Åman

  2. Outside – inMarket perpective • Strategy as position • Environment – strategy - structure

  3. Inside-outResource Based View (RBV) • The firm as a ‘bundle of resources’ • Resources are heterogeneous, unique • Non mobile; path dependency, contextual • Resources and capabilities • VRIN

  4. VRIN Valuable Rare Inimitable Non-substitutable

  5. Distinctiveness: “VRIN” (now updated) • Valuable • when they enable a firm to conceive or implement strategies that improve its efficiency or effectiveness in delivering business goals and customer values • Rare • valuable firm resources possessed by large numbers of competing firms cannot be sources of either a competitive advantage or a sustainable competitive advantage • Imperfectly Imitable • because of a combination of three reasons: • unique historical conditions, • causally ambiguous, • ability to organize work to deliver value • Non-Substitutable • there must not be strategically equivalent valuable resources that are themselves either not rare or imitable Barney, J. Journal of Management, 1991

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