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I expect you to: Enter the classroom calmly and quietly Be dressed in correct uniform

At the start of my lesson. I expect you to: Enter the classroom calmly and quietly Be dressed in correct uniform Place your planner and pencil case on your desk and get out your books for the lesson Stand in silence as I start the lesson Follow instructions

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I expect you to: Enter the classroom calmly and quietly Be dressed in correct uniform

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  1. At the start of my lesson • I expect you to: • Enter the classroom calmly and quietly • Be dressed in correct uniform • Place your planner and pencil case on your desk and get out your books for the lesson • Stand in silence as I start the lesson • Follow instructions • Be considerate to other students

  2. CAB Requirements Activity 1 Review

  3. Learning Objectives: Logo and Strapline Draft Designs ready for Feedback Learning Map Key Words: logo – strapline – recognise – impression – visual Starter: What is a Logo and Strapline - Name that strapline Homework : Complete draft logos – remember they do not need to be your final designs – these are working designs. You need at least 3 different designs. • Task One: In your exercise books – produce a spider diagram/bullet points of all the things that come to you when you think of ‘Community Spirit’. What images, colours, shapes, words. (10 minutes) Share your ideas with your partner/test buddy. • Task Two: Using this information, begin to draft out ideas for your logo – these can just be rough sketches in your book – they will not be marked so don’t worry if you cannot draw! • Task Three : Using painting/drawing software – design three draft logos for Community Spirit. • Task Four :Decide on suitable Straplines – again you need to come up with at least 3. Outcome : Screenshot each logo design and Strapline onto a Word Document and annotate to explain design and thinking behind the strapline.

  4. LOGO & STRAPLINE Every logo is a visual element that serves three main functions: 1. Identification - A logo identifies your organisation in a quick, visually symbolic 2. Distinction - A logo can be a way for customers to recognize your organisation. 3. Communication - Your logo communicates something about your organisation. Every logo says something about the organisation it represents - Classy? Trustworthy? Serious? Most logos accomplish the 3 functions with varying degrees of effectiveness. How will your logo measure up? • A strapline is a concise way of saying what you do, or a phrase which can become synonymous with your business. • It should not be a sales message and should always be creative in its execution.

  5. Name the brand • I’m lovin’ it • Just do it • Have a break; have a … … • Every little helps • Simples! • It’s good to talk • Because I’m worth it • Probably the best beer in the world • Because I’m worth it • Say it with flowers • Think different • Have it your way • All because the lady loves … … • Think small • Good things come to those who wait • Like.no.other • Don’t leave home without it • The world’s local bank • Finger lickin’ good • The ultimate driving machine • You know when you’ve been … • I’d rather have a bowl of … … • The future’s bright. The future’s

  6. HOMEWORK TASK Screenshot your logo designs – at least 3 Annotate to explain your image/vision. Add your draft Straplines – again you need at least 3. Annotate to explain your thinking. To be handed in Tuesday 13th January

  7. Task • Unless you are familiar with other drawing software, you need to use Paint. Lots of tutorials and help available on line. • Produce at least 3 possible logos for Community Spirit. NB You cannot use ClipArt or any image obtained from the Internet! • Plan possible Straplines to go with your logo.

  8. At the end of my lesson I expect you to: • Pack away quietly • Tidy up your uniform • Push your chair in and tidy around your desk/computer area • Stand in silence to wait for the dismissal • Leave my room in an orderly manner

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