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Market Mapping Solutions for Talent Pipeline Planning

Utilize technology to find talent digitally, map markets, and analyze data for strategic planning and talent acquisition. Obtain insights on salary benchmarking, succession planning, competitor analysis, and more. Case studies and examples demonstrate the effectiveness of deep web research and data analysis.

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Market Mapping Solutions for Talent Pipeline Planning

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  1. The importance of technology in today’s landscape of resourcing engagement

  2. Sourcing How to find talent digitally

  3. Where are they? Market Mapping

  4. Market Mapping Uses experience and Business Intelligence techniques to deliver insight and analysis that supports talent pipeline planning • 3 levels of complexity • Online Research desk based research / data rich • Interactive Research phone based / engagement heavy • Complex and Bespoke larger / blended solutions Solutions Competencies Outputs Talent Pipelining Salary Benchmarking Talent Distribution Organagrams Brand Perception Competitor Analysis Succession Planning Sector Analysis Bespoke projects Identifying Talent Analysis Research Data Collation Engagement Live reward data Cultural fit assessment Talent market feedback Graphical representation of data Recommendations Interactive data via spreadsheets

  5. Case Study – Coventry City Council

  6. DataCarpentry desk based research that analyses data to shed light on recruitment issues Example Reports • Are we paying the right salary? • Which key players can we attract top talent from? • How do our competitors structure themselves? Challenges TalentMap can provide insight on key issues that clients face and deliver data, research and analysis to support business cases; inform strategy and planning; add value to internal Talent Acquisition teams and market map talent. Case Study : Coventry City Council / Salary Benchmarking Challenge CCC needed to recruit a Principal Social Worker. Prior to advertising, establishing the correct level of salary to make it competitive not profligate, is critical to maximise the advert response. As a recently created job role as recommended by the 2011 Munro report, there was a lack of easily accessible salary information. To determine the market rate, it was important to analyse national and regional salary levels . Approach A small team of experienced researchers scoured the deep web, to source current and pre-existing job specs to create a credible data pool. Having market mapped the sector for competing local and national organisations, we were able to effectively target accurate data sets. Impact We produced a CCC branded slide deck to support the HR team make their case internally on salary levels. By using our graphical analysis and Insight, CCC were able to pinpoint what other key players in the sector were paying and how they could position their offering competitively. Analysis of Spend against Salary Regional Salary Breakdown

  7. The Art of Engaging Content

  8. Herts CC • https://www.youtube.com/watch?v=KYousymUJOg

  9. Teach First • https://www.youtube.com/watch?v=vRArPoGUN-c

  10. Content is King! • Relevant • Useful • Memorable • Shareable • Engaging and emotive: • Funny • Inspiring • Heartwarming

  11. Social Network Awareness Package

  12. Raise awareness through social media Targeting by interest, demographic, geography, diversity... Content shared through Promoted Posts and Organic Posts Includes real time monitoring of comments End of campaign report Content shared across various platforms

  13. Positive Candidate Experience

  14. Attraction isn’t everything Total reach of campaign 46,075 Direct visits to website 3,368 Direct applications 287 Direct hires 3

  15. How important is High Touch Candidate Management? • Children’s Social Care • 187 applications • 84 discounted • 52 longlisted • 45 shortlisted

  16. Measures for Positive Candidate Experience • How many stages does it take for someone to apply? • How long does it take to apply? • Can they easily register an interest or find out more? Or add themselves to a talent pool? • Can they do this on a mobile? • How quickly will they get a response?

  17. Diane Baker Client Partner 07920 283194 Diane.Baker@tmpw.co.uk

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