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Using Visual Arguments

Using Visual Arguments. Outline. Understanding design elements in visual arguments Compositional features of photos and drawings Analysis of visual arguments using images. Understanding Design Elements in Visual Arguments. Components of visual design (see Table 9.1) Type

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Using Visual Arguments

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  1. Using Visual Arguments Mary Jean Harrold

  2. Outline • Understanding design elements in visual arguments • Compositional features of photos and drawings • Analysis of visual arguments using images Mary Jean Harrold

  3. Understanding Design Elements in Visual Arguments • Components of visual design (see Table 9.1) • Type • Variables: font style, font size, emphasis (bold, italics, …) • Principles: • sans serif for headings, titles, slogans • Century gothic • Ariel (title of this slide is ariel) • body type serif for long documents and main text • Times New Roman (most common for articles) • Courier New (often used for program code) • only 2-3 styles per document • consistent patterns of type to indicate relationships (e.g., all titles same, all text same, all captions same) • select type to project impression: Formal, business-like (Ariel) informal (Comic Sans) Mary Jean Harrold

  4. Understanding Design Elements in Visual Arguments • Components of visual design (cont’d)) • Use of space and layout • Variables: • page size and type • white space, arrangement on page • highlighting elements (tables, sidebars, …) • headings, etc. to break visual • Principles: • Layout to make readable and structure • Academic: simple, functional • Magazines: attractive • Both: limit text and visual items Mary Jean Harrold

  5. Understanding Design Elements in Visual Arguments • Components of visual design (cont’d)) • Use of color • Variables: • Variations in font color • Use of color in images, graphics • Use of background tints and color shading • Principles: • Use according to audience • Academic: minimal • Magazines: lavish • Use functionally (relationships), decoratively (appeal) • Use color for realism, symbolic associations, aesthetic effect… Mary Jean Harrold

  6. Understanding Design Elements in Visual Arguments • Components of visual design (cont’d)) • Images and graphics • Variables: • Photographs • Drawings • Numeric graphics • Principles: • Decide how image will work in the argument • Consider how to establish relationship between the image or graphic and verbal text Mary Jean Harrold

  7. Outline • Understanding design elements in visual arguments • Compositional features of photos and drawings • Analysis of visual arguments using images Mary Jean Harrold

  8. Type of photo or drawing Distance from subject Orientation of the image and camera angle Point of view Use of color Compositional special effects Juxtaposition of images Manipulation of images Settings, furnishings, props Characters, roles, actions Presentation of images Compositional Features of Photos and Drawings Mary Jean Harrold

  9. Outline • Understanding design elements in visual arguments • Compositional features of photos and drawings • Analysis of visual arguments using images Mary Jean Harrold

  10. Analysis of Visual Arguments Using Images President Bush clearing brush from Texas ranch • What are most notable features of the photo? • What is implicit argument? • What camera techniques and compositional features are in the photo? • What image of President Bush does this image attempt to create for citizens and voters? Mary Jean Harrold

  11. Analysis of Visual Arguments Using Images (cont’d) President Bush greeting crowd • What are most notable features of the photo? • What is implicit argument? • What camera techniques and compositional features are in the photo? • What image of President Bush does this image attempt to create for citizens and voters? Mary Jean Harrold

  12. Analysis of Visual Arguments Using Images (cont’d) President Bush holding baby • What are most notable features of the photo? • What is implicit argument? • What camera techniques and compositional features are in the photo? • What image of President Bush does this image attempt to create for citizens and voters? Mary Jean Harrold

  13. Analysis of Visual Arguments Using Images (cont’d) President Bush giving speech at Mt. Rushmore • What are most notable features of the photo? • What is implicit argument? • What camera techniques and compositional features are in the photo? • What image of President Bush does this image attempt to create for citizens and voters? Mary Jean Harrold

  14. Outline • Understanding design elements in visual arguments • Compositional features of photos and drawings • Analysis of visual arguments using images • Extra credit on presentation if you have a good visual argument to add to enhance your argument Mary Jean Harrold

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