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Constructing Political Reality. Politics in Film Braunwarth. The Message. Producer Sam Goldwyn once said, “Messages are for Western Union.” What did he mean? Was he right? Do fictional movies offer a message? Messages Occur at Various Levels Cultural/Proto-Political level
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Constructing Political Reality Politics in Film Braunwarth
The Message • Producer Sam Goldwyn once said, “Messages are for Western Union.” • What did he mean? Was he right? • Do fictional movies offer a message? • Messages Occur at Various Levels • Cultural/Proto-Political level • More Intentional/Overt Level
The Make-Believe media • The entertainment media make us believe • Filled with prefabricated images and themes • Often have real ideological/political content • And discourage critical perception of society
Cultural Messages • Films Naturally reflect certain aspects of our Political (and Social) Culture • Send a “Proto-Political” message • Not purely political • Not purely entertainment • But political entertainment • Entertainment format is more insidious • Beliefs are assumed, not preached
Proto-Political Messages • What do you see? • How does it compare to families you know? • What impression of family life does this connote?
Proto-Political Messages • What do you see? • How do you feel for the people in this photo? • What effect might it have on the American public?
Proto-Political Messages • Describe this woman • Does anything look out of the ordinary? • How does this image make you feel? • Why?
Proto-Political Messages • What do you see? • How does this image compare with your idea of a typical African-American family? • If you saw the same image of a Caucasian family would you have the same impression?
Proto-Political Messages • What type of cultural messages are commonly reinforced? • For Instance, A Belief in Individualism • Heroes always save the day • Other Cultural Values? • Consumerism, • Whites > Non-Whites, • First-World > Third-World, • The system is good, but individuals may be corrupt • Many of the films we will see will challenge and thus accentuate these assumptions
Structural Message • Content and form are dictated by the need to make money • Need to Maximize the Audience, How? • Sex • Sex Sells • Women should be thin, young, and passive • Men should be macho and stoic • Violence • Honorable way of settling disputes • These messages have an impact
Intentional Message Some films provide an explicitly political message. • Success depends on what the message is, how it is presented, and who delivers it Most Reinforce the Dominant Political View • Safer to reflect politics rather than shape • Reinforce the Status Quo • Easier to draw an audience
Intentional Message Others Criticize the Dominant Political View • Critiques necessarily provide more information • If just offering heroes, don’t deal with larger socio-political issues • Greater Opportunity for Learning • Often, simply more politically interesting • Art is often a popular avenue for critique