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Research Basics, Management or Business Research, The Research Process

Research Basics, Management or Business Research, The Research Process. BUSINESS RESEARCH METHODS MBA 3 rd Semester. Course Instructor: Muhammad Nouman. Review of Course Syllabus And Assignment. INTRODUCTION. What is Research?.

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Research Basics, Management or Business Research, The Research Process

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  1. Research Basics,Management or Business Research,The Research Process BUSINESS RESEARCH METHODS MBA 3rd Semester Course Instructor: Muhammad Nouman

  2. Review ofCourse SyllabusAndAssignment INTRODUCTION

  3. What is Research? • “The systematic investigation into and study of materials, sources, etc., in order to establish facts and reach new conclusions” Oxford English dictionary • “A process of finding out information and investigating the unknown to solve a problem” Maylor and Blackmon (2005) • “Something that people undertake in order to find out things in a systematic way, thereby increasing their knowledge” Saunders et al (2007, p.5)

  4. Discussion Questions • How is 9:00 PM News on GEO different from ‘Meray Mutabiq’? • How is 7:00 PM News on BBC WORLD different from BBC HARDTALK? • What is the difference between a News Anchor and a News Analyst/Expert?

  5. Modes of knowledge creation • Mode I: questions set and solved by academic interests, fundamental nature, little emphasis on utilisation (Gibbons et al., 1994) – ‘pure research’ • Mode II: context governed by practice, collaborative, need for practical consequences (Gibbons et al., 1994) – ‘applied research’ • Mode III: focus on the human condition – ‘assure survival and promote the common good’ (Huff and Huff, 2001 via Saunders et al, 2007) Basic Research Vs. Applied Research

  6. Other Characteristics ofBusiness Research • Knowledge creation • Transdisciplinary • Possesses personal or commercial advantage and • Practical in Purpose Problem Identification vs. Problem Solution Cause – Effect Relationship Problem – Symptom Relationship

  7. What Do Business Researchers Study?

  8. The Research Process Formulate & Clarify Your Research Topic Critically Review The Literature Choose Research Paradigm/Approach and Strategy Negotiate Access & Address Ethical Issues Plan Data Collection and Collect Data Using One or More of: (i) Sampling (ii) Secondary Data (iii) Observations (iv) Interviews (v) Questionnaires Analyze Your Data Using One or Both of: (i) Quantitative Methods (ii) Qualitative Methods Write Your Thesis Report Forward Planning Prepare & Appear for Viva Reflection & Revision Reference: Course Textbook

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