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What is True Storytelling?

Learn from the rise and fall of Sears about the power of True Storytelling. Discover the 7 principles to implement True Storytelling successfully in your organization. From self-reflection to creating clear plotlines and respecting existing stories, explore practical steps to harness the energy of stakeholders for lasting impact. Embrace the essence of True Storytelling to navigate the challenges of storytelling in today's world.

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What is True Storytelling?

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  1. What is True Storytelling? Http://truestorytelling.org Jens Larsen, David Boje, & Lena Bruun

  2. True Storytelling about Sears Sears had its TRUE course since 1886? Sears Stakeholders all believed in the brand! For 131 years Sears had energy of its Stakeholders But Sears lost its True Storytelling way in 1980s And went Bankrupt in 2017

  3. Sears Corporation lost its TRUE STORYTELLING Sears was once the most trusted retailer in the world with all 7 principles of TRUE STORYTELLING in ALIGNMENT Everyone had a Sear catalogue Everyone bought life-time guaranteed Craftsman tools Everyone could go the the service center to get schematic on how to repair a Kenmore washing machine, Westinghouse TV, etc. Sears goes out of TRUE STORYTELLING ALIGNMENT in 1980s and cannot find its way, & goes bankrupt.

  4. How to Implement True Storytelling?

  5. 1st True Storytelling Principle: You yourself must be true and prepare the energy and effort for a sustainable future. 4Questions: Did you check it out? Do you believe in it? Do you have the knowledge to do it? Can you sustain (get energized & not burn out) in long future?

  6. Principle 2: True storytelling makes spaces respecting the stories already there Sleep in your own Hospital, eat the food to RESPECT what is there NOW Take BUS TOUR with your stakeholders to SEE the TRUE STORYTELLING now. Invite people there now, & include Mother Earth storyteller? What

  7. EXERCISE Principle 2: True storytelling makes spaces respecting the stories already there Think of a story when you helped people respect how it is now, in the already there? HOW COULD YOU TAKE A TOUR WITH THEM ALL, or HAVE YOUR STAKEHOLDERS EXPERIENCE THE SERVICE? SHARE WITH ANOTHER PERSON & LISTEN TO THEIR EXAMPLE OF PRINCIPLE 2

  8. Principle 3: You must create stories with a clear plot creating direction and help people prioritize Banksy’ street-art YouTube • We are ready to plan new future that is a PATTERN BREAKER from Past • We want a good plot that is TRUE STORYTELLING • It has Beginning, Middle & End to be Clear Direction • It tells WHY we are doing this • Best Plots have a TWIST, what Roland Barthes calls “PUNCTUM”

  9. Space for a Break

  10. True Storytelling Principle 4You must have timing. KAIROS: place & time when conditions are right for the accomplishment of a crucial ’intelligent’ action NOT the Beginning Middle End CHRONOS type of Narrative Plot we just did Rather it is the fleeting RIGHTNESS of PLACE and TIME, and Material-Circumstance for an Opportune Moment E.g. David’s Story of Meeting Grace Ann & an opportune moment of action

  11. Practice Principle 5: You must be able to help stories on their way and be open to experiment

  12. Practice Principle 5: You must be able to help stories on their way and be open to experiment PANEL EVENT How is your company preparing in advance BEFORE the future takes place? What is in advance BENEATH in fore-conceptions? Identify any BETWEEN the parties, in their fore-structuring? What are the BETS on the future made with foresight? What is the entire BECOMING, forecaring?

  13. Principle 6:You must consider staging including scenography and artifacts. How are material & social agents part of the staging & artifact of RESTORYING?

  14. Our place in the world 
“Wherever we are, each of us, with our awareness centered inner bodies, is the center of our world. Where we are at any given time is the place, our place in the world. The world of our present consciousness is here and now. Each of us is centered upon ourselves, and from this state of centered presence comes the idea that the surface of the earth is centered at a particular place” (Pennick, 2015: 37).

  15. TRUE STORYTELLING Principle 7You must reflect on the stories and how they create value. Can you pull yourself up and look at the WHOLE SITUATION? Lemmings are not REFLECTING on long-term value? How a FAKE Corporate Social responsibility story loses value? TRUE STORYTELLING: Whanganui River and Mount Taranaki declared legal persons

  16. SorøMunicipality to implement UN GOALS See Global Indicator Framework

  17. TilSøren to implement UN Goals needed a Punctum Take Sorø Municipality to the UN

  18. THANK YOU Jens Larsen, Lena Bruun, & David Boje TRUE STORYTELLING +45 28 92 20 97 info@oldfriendsindustries.com Værnedamsvej 12 A. 1619 København V Questions & Answers http://truestorytelling.org

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